Longman Flute International's "Summer of the Scandal" Summer 2015 New Product Release and Booking Meeting Held in Hangzhou

Longman Flute International's "Summer of the Scandal" Summer 2015 New Product Release and Booking Meeting Held in Hangzhou

Longman Flute International's "Summer of the Scandal" Summer 2015 New Product Release and Booking Meeting Held in Hangzhou

Longman Di International Women's brand positioning understanding:

The Longman Flute Women's Brand "Advocates a refined and elegant life" RKMANTY, changing winds

Lattice of fashion to adapt to modern women's different fashion living space, allowing women at any time

Have played the stage role that they liked in their own lives and used a silent way to

Express your inner desire for fashion;

Its target consumer groups are positioned as elegant, mature, confident, independent, noble and generous.

Women of the times have become brands accepted by the majority of consumers through moderate consumption value.

Target consumer group positioning: Mature, self-confident, independent, noble and generous fashion city light mature woman of 25 to 35 years old.

Styles include: elegance, femininity, ladies, fashion, free and casual, luxurious, cute, cool,

Intellectual, classic, retro, casual

Brand Performance: Trends, Mashups, Volkswagen

Brand spirit: "Advocating a refined and elegant life."

The brand image promotion slogan: "Discover not yourself".

Brand performance: Focusing on the theme of exquisite elegance, both the product design, the display window, the use of colors, and the image decoration of the store all reflect the modern and fashionable women's spirit.

Age: 25-35 years old (mental age)

Occupation: Private owners, urban upstarts, OL, urban white collar, professionals, civil servants

Income: RMB 4,000 per month (Product value is recognized by the public and accepted)