China's custom industry first originated in cabinets. In 1994, the European cabinets were established, and the entire industry began to grow and develop. In 2003, Sofia was established, and the custom wardrobe entered the public view for the first time. After more than ten years of development, today's furniture customization industry has successfully bred dozens of listed companies.
The apparel customization industry has been booming in recent years, and new and old platforms are emerging one after another, especially the S2B2C-oriented platforms are developing rapidly with platform + user mode. Following the customization of furniture, the clothing custom industry is expected to become a new hotspot for investment and entrepreneurship, and a fertile ground for cultivating future listed companies.
Four major models seize the customized market
As consumers are no longer satisfied with stereotyped branded clothing, their personalized needs are increasing. According to public data, private apparel in China will reach a market size of 260 billion yuan by 2022. Many old-fashioned apparel companies, entrepreneurial companies and investment institutions have been optimistic about and joined the fierce competition. At present, it is showing a trend of crowds.
At present, the apparel customization industry can be divided into four major directions. The entity custom-made chain brands represented by Annunciation Soro and Evo, the Internet customization brands typified by Yibangren and Quanpin, and the garments typified by Qi brand and Annunciation Bird The fourth direction of the brand customization business is the hundreds of thousands of small and medium-sized physical customization shops nationwide and countless small and medium-sized clothing stores that want to increase the customization business. This is also the object of the full service of the TBT five-star customization alliance.
The first three customization models usually have the characteristics of high investment, high property threshold, high franchise fee, high commission, etc., which restricts the development speed of customized brands. At the same time, the pure online customization model completely lacks quality services and unstable quality, while TBT The Five Star Customization Alliance is keenly aware of the large number of tail customers in the long tail theory. Under the control of China's huge market space and demographic dividend, hundreds of thousands of customized small and medium-sized stores in the tail are very grounded for the market, and have accumulated a large number of high-viscosity, high-net-worth customers and operating experience, but these small and medium-sized store owners need a platform to integrate And empowerment.
The Industrial Internet has brought about changes in the C2B transformation of the entire apparel customization industry. Today's apparel customization brands are also facing huge opportunities and challenges. Each tries to occupy the tide with its unique business model. Among them, the "light mode" quickly seizes the market's TBT five-star customization The alliance is particularly striking.
TBT five-star custom alliance light pack
When the heroes are at the same time, it depends on who runs fast to lead the market. The founder, Mr. Jiang Bo, chose to go light. He first positioned the platform as an S2B2C platform, serving hundreds of thousands of small and medium-sized clothing custom-made stores nationwide + a million high net worth users. The TBT Five Star Customization Alliance has completed the first round of model verification in less than 6 months: it has quickly absorbed more than 2,000 physical small and medium-sized custom stores, and at the same time, nearly 200 stores have changed their flags and changed to the unified shared brand "TBT"!
Jiang always began to investigate the private customization industry in 2015 and found that many small and medium-sized enterprises in the customization industry faced three challenges: "high operating costs, difficulty in acquiring customers from a single store, and low profit margins." Compared to ready-to-wear brands, it is four or five times less, and more than a dozen times the price increase rate, and the rate of private custom clothing is pitiful. Slightly-sized customized shops can also be operated on a large scale, and those companies with only 1-2 small customized shops simply cannot afford decent brand promotion and formalized management. Even entering a fabric must be calculated at the retail price. It is precisely for the pain points of the clothing customization industry series, the TBT five-star customization alliance came into being.
The TBT Five-Star Customization Alliance is undertaking the mission of “making small and medium-sized custom stores no longer difficult to doâ€. According to the current policy of the platform, small and medium-sized custom stores need only a small amount of basic expenses each year to join the platform. The platform will provide franchised stores with reduced costs, Two services to increase income. Through the centralized purchasing method, the procurement of all small and medium-sized custom shops is aggregated to obtain a discount upstream, which effectively reduces the cost of fabrics, processing costs, express delivery costs and promotion costs.
Relying on the team's rich clothing customization strategic management and clothing professional operation experience, the platform "promotes quality and efficiency" for long-term singles, outdated management, aging thinking, through promotion of drainage, professional training, professional operation management system, research and development explosion Means to increase new profit points for franchise stores on the platform. The TBT Five-Star Customization Alliance has won the favor of the owners of small and medium-sized clothing customization shops with its real empowerment. Since the platform was launched in October 2019, only 1,500 stores have registered as platform members in just three months.
Internet + Help TBT Customization Alliance
The correct judgment of trends and paths stems from the optimized combination of the founding team of TBT. The team combines senior people in the apparel industry and experts in Internet technology and operations to truly realize the Internet+ in the apparel custom industry.
It is understood that the founder of the platform, Mr. Jiang Bo, has successively served as group strategy director in Xtep, Jiuzi, Shachi, and Bosideng Group. Investors also include fast food apparel chairman Rao Zhongming, dream lily home chairman Ni Zhanggen and other big coffee, Bosideng Group executive director Gao Xiaodong and other industry leaders also served as strategic consultants, the team also invited design and development personnel with rich experience in the menswear custom industry, The operation of custom brand operators is a natural advantage for insight and resource integration in the custom clothing industry.
Different from others, the founder team of the TBT Five-Star Customization Alliance also includes Internet technology experts and operational backbones from the Ali series and the Internet of Things companies, and uses innovative genes to subvert the traditional clothing custom industry. The entire team has Internet thinking and rich industry operation management experience.
Mr. Jiang Bo introduced that the first phase of the platform focuses on attracting more stores to join and empower them, and improving the management level and profitability of the stores. In the second stage of the platform, through the platform's R&D, design, service, and financial capabilities, it will help customized stores retain old customers and create new customers, tap the more customized needs of C-end consumers, implement a profit sharing mechanism, and achieve a total of win.
Jiang Bo has a clear understanding of the development trend of clothing customization platforms: "The construction of marketing system, operation level and product upgrade will be the key to determine the outcome of the terminal." The TBT Five-Star Customization Alliance is empowered with an innovative light model and a win-win situation The business philosophy has achieved rapid growth, and with the development of consumer clothing customization habits and the expansion of the customization market, the innovation energy of the TBT five-star customization alliance in the S2B2C model will definitely play a greater role.
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