Youngor Nursing Apparel Industry

Youngor is famous not only for its nearly 50,000-person factory, but also for its largest real estate developer in Ningbo and the majority shareholder of Ningbo Bank. Although textiles and clothing, real estate, and financial investment are among the three industries that seem to have little relevance, Li Rucheng has a long sleeve and good dance, but there are still many people in the industry who criticize Youngor for being “not doing a good job”.

In an exclusive interview with reporters, Li Rucheng stated that those criticizing them may not have seen their efforts in the main business of clothing. Through the profitability of the capital market, Youngor is using the “grassboat arrow” approach to nurture the apparel industry, and through structural adjustment and technological innovation, an international superstar of the apparel industry, a goal of a 100-year-old brand, is becoming clearer. Made firm.

Earth people know that Younger is doing textile and clothing, but investors are more aware that Youngor’s most profitable is not textile and clothing, but real estate and financial investment. The headman Li Rucheng therefore has a good name - "China Buffett."

Reporter: If we regard Younger's three industries as your children, which one do you like best?

Li Rucheng: Deeper feelings are Younger's branded clothing, because it has been running for 30 years. However, real estate is also more challenging and business investment is a new field. It represents the main direction of China’s economic development in the future. Youngor must participate because modern finance is necessary.

Interestingly speaking, among the three major industries of Youngor, financial investment is the most profitable, but it is the least employed; textiles and clothing have nearly 50,000 employees and the lowest profitability. Experts joked that Li Rucheng understood the idea of ​​"grassboats borrowing arrows." He first used real money and financial investment made from selling clothing, and then used the profits of the capital market to feed the apparel industry. However, Li Rucheng believes that this is a misunderstanding of the market. In his view, industrial diversification is the proper meaning of Youngor's structural adjustment.

Li Rucheng: In fact, this is a misunderstanding. Now we are investing in real estate by making money from textile and clothing. This piece of cash flow is relatively sufficient. We have 7-8 billion a year. This year we estimate that there will be more than 10 billion profits.

Filtered advertising reporter: Have you ever thought about not doing business later, will one day turn textile and clothing into Younger's secondary or even non-primary business?

Li Rucheng: Now Youngor's textile and apparel sales have more than 10 billion, and we have nearly 50,000 employees. It should be said that Youngor's main business. The main business cannot be talked about in terms of profits. I think financial investment is the core of modern economy. As a company like Youngor, the industrial structure must be upgraded and must be put into the core. This is our strategy. We must not only adjust our structure. In the past 30 years, we have been constantly innovating in the system, and we are constantly innovating in our industry. Youngor's goal is very clear, we must create a hundred years of business.

"Grassboats Borrowing Arrows" is for greater battles. In the heart of Li Rucheng, Youngor represents the development model of private enterprises in China. It can not only be the largest textile and apparel company in Asia, but also an international superstar. It should also become a century-old brand name store. In the apparel industry, how can Younger be famous in the face of the surging reality of international big names? The idea of ​​Li Rucheng is: Take a boat to the sea, mine is mine, and yours can also be mine.

Reporter: Youngor acquired two major international companies. One is smart and the other is Xinma. This is a typical case of international mergers and acquisitions in China's textile industry. What are the starting points for these two acquisitions?

Li Rucheng: The goal of our development is to create an international brand, personnel must be internationalized, and companies must be internationalized. We used the merger to build Youngor’s platform abroad. To open the way for Youngor to go to the world. Brands have no borders. Mergers and acquisitions are not just mergers and acquisitions of an industry, but also a fusion of teams.

However, Li Rucheng also knows that if it wants to be an international big name, only mergers and acquisitions are far from enough. On this year's **, Li Rucheng’s story of stretching his feet on technological innovation was once hailed by the media. At the time, Li Chengyu extended his ankle to showcase the new product “Han Ma Family” independently developed by Youngor:

Li Rucheng: We have invested close to three hundred million yuan. This product of hemp has surpassed our original cotton wool product. It brings a ** to the human body. The market demand is very high, so we must constantly request new concepts, new materials, and new styles.