Stella cooperates with Adidas to design the British national team uniform

As early as 2005, Stella cooperated with adidas, a well-known sports brand, and launched a series of sportswear designed specifically for women. These innovative sportswear products have caused a lot of repercussions on the market. Big-name stars are all named to buy sportswear designed by her.

This time, Stella McCartney became the first senior designer to be appointed as the creative director of the British National Team of the Olympic Games. That is to say, more than 900 British athletes participated in the London Olympics and Paralympics from the Olympic Games. At the beginning of the village, they put on a large number of jerseys with big labels, along with their daily activities, training and competitions.

Unsurprisingly, Stella still chose to cooperate with Adidas. Before starting the design work, she first asked the athletes' thoughts: “Do you care about what kind of clothing you are wearing? How do different costumes feel differently?” The answer was surprising. Most of the athletes did not care about their Dressing - After all, not everyone has a fashion wife like David Beckham to urge all day long. However, more than 90% of people think that sportswear can help the competition. They also have a hope: clothing should reflect team cohesion and highlight the Olympic spirit.

After two years of research and design, this "Adidas by Stella McCartney" series of sportswear was released in April this year. The clothing continues Stella's simple lines, and she hopes the uniform will combine fashion and performance. The design was inspired by the British flag, but she divided the British flag in red, white and blue into separate modules. For example, the red in the flag was placed on the neck and shoulders of the garment, while the main body of the dress was blue. White, the rest is a large area of ​​black.

But just as Stella McCartney said before, a design cannot satisfy everyone's needs. Many of my British friends think that the overall color of the clothing is too blue, and blue also means “depression” in English, which makes the athletes look very unspiritual, and there are simply people who simply think of the “Tucao” pattern on the clothes. Toothbrush box.

However, for the British who have always been conservative, the national team wear this fashion design can be considered a "revolution." The mission of Stella McCartney at this sporting event has been completed. The rest is to see the reactions of the guests and the performance of the athletes.