If the Olympic flame is about to ignite in July, the "dark battle" of the London Olympics sponsors has already begun as early as four years ago when the Beijing Olympics ended. For example, the most-respected Chinese delegation, contestants should wear ANTA costumes to enter the podium; Li Ning grabs sponsorship rights for five "golden medal dream teams" such as gymnastics, diving, table tennis, shooting and badminton. . In addition, domestic sports brands such as Anta and Li Ning also sponsored a number of foreign delegations or sports teams and will appear with them in London.
In fact, more than two-thirds of the sports equipment and costumes in this Olympic Games are made by Chinese companies. It can be said that Chinese companies are the biggest “invisible†sponsors behind the London Olympic Games. At the London Olympics, more small commodities, sports equipment, and engineering construction came from China. The 2008 Beijing Olympic Games made some major sporting brands in the country earn money. However, unlike the Beijing Olympics, this year's London Olympics still lacks home field advantage for local brands. For the London Olympic Games far away from the country, how should China's sporting goods companies realize their leveraging? Does the London Olympics bring business rebound or reversal? This issue will give you a glimpse of what happened.
Well-known companies are looming over the upcoming Olympic Games in London. For sporting goods companies that are eager to extricate themselves from difficulties, their role is no less than a shotgun. No matter which company will not take it lightly, if it is done properly, performance is expected to rebound; if performance Better, it is not impossible for the entire industry to take a turn for the better. Therefore, the snatching of the Olympic resources thus presents a situation of sword pulling. Domestic sports brands such as Anta, Li Ning, special steps, elegant birds. . . . . . . Reliance on the Olympic Games should not be underestimated.
Around the 2012 London Olympics, Li Ning signed contracts for the sponsorship of gymnastics, diving, table tennis, shooting, badminton, etc. in the Chinese Olympic delegation; Anta provided prize-winning equipment for the 10 international Olympic events set up by the Chinese sports delegation. Providing the New Zealand delegation with a variety of professional equipment; Hongxing Erke and the Iranian Olympic Committee reached an agreement; Jordan will be Kazakhstan, Turkmenistan, Mongolia, the **** team designed for the London Olympics suit and so on.
“On the opening day, officials of the London Olympic Organizing Committee and representatives of some athletes will be dressed in Nanshan Garments collective appearance.†Wang Xun, director of the Nanshan clothing blog post factory in charge of the production of the orders, told reporters. According to Song Riyou, general manager of Nanshan Textile and Apparel, last year, the Chinese company Nanshan Clothing Company Bowen Factory passed three inspections and successfully signed 11,000 sets of orders for the London Olympics. 11,000 sets of high-end admission suits are men's wear.
It is worth noting that due to the influence of jet lags, the London Olympic Games and the Beijing Olympic Games also have some differences. Four years ago, China's sports market seems to have just been excited and even overdrawn. Although these sports brands in China will participate in the competition, they must not be compared to four years ago. Nowadays, at the time when the London Olympics began its war, how should these brands identify their own marketing position? These have yet to be thoroughly examined by the industry.
In fact, the mature sponsorship theory requires that companies not only sponsor their own funds, but also have 1 to 3 times the funds to prepare additional marketing to strengthen this effect; Finally, local sports brands also need to consider whether there is enough professional ability to Make the whole sponsorship well so that the input can be maximized.
SMEs invisible up to hundreds of millions of dollars of huge amounts of money, as well as a large number of giant power competitors is a crossroads in front of SMEs. Titles, sponsorships, partnerships, designated products, advertisements, endorsements of sports stars and other traditional ways of participating in the Olympics are not available to SMEs. It takes a long time for a company to fully import Olympic marketing. Therefore, a large number of small and medium enterprises The company believes that Olympic marketing and sports marketing are matters for large enterprises, and small and medium-sized enterprises only watch lively copies.
This concept has hindered many companies from taking advantage of Olympic marketing to a large extent. Enterprises relying on Olympic marketing is not based on their own size, but whether they can find a platform that is suitable for themselves and can perfectly match with the brand. In fact, SMEs participating in Olympic sponsorships do not necessarily have to burst their heads and crowd into the sponsors' list. In fact, events such as the Olympic Games involve a wide range of events. SMEs can use their own advantages to seize more resources around the event. .
Ren Long, the general manager of Yunlong Garment Co., Ltd. of Jiaxing City, Zhejiang Province, was in a good mood recently. The last batch of 15,000 football fans produced in his factory were taken to the London Olympic Stadium and around the world. At this point, Ren Long successfully completed the Olympic Games order for a total of 127,000 pieces involving fans in 17 countries. "The total amount of this order has more than one million US dollars, and the total amount is still relatively large. We started preparations for this order last year." Ren Long said. In addition, a garment manufacturer named Jiale Enterprise in Ningbo City won the production of 500 London Olympic torchbearer sportswear.
According to news released by the London Olympic Organizing Committee Officer, the London Olympics has a total of about 70,000 direct contracts and the resulting supply chain, which may generate a total of 75,000 business investment opportunities and bring in $8 billion in business opportunities. This is also domestic SMEs can participate.
Take the Olympic Games souvenirs that people are very concerned about. For example, due to the high production costs in the UK, 90% of the London Olympics souvenirs are made abroad, and Chinese-made products reach 65%. In addition, from the athletes' brooch, fabrics for sports apparel, cheerleader uniforms for fans, stadium seats, and furniture for the Olympic Village... many unknown SMEs in China are involved.
In fact, more than two-thirds of the sports equipment and costumes in this Olympic Games are made by Chinese companies. It can be said that Chinese companies are the biggest “invisible†sponsors behind the London Olympic Games. At the London Olympics, more small commodities, sports equipment, and engineering construction came from China. The 2008 Beijing Olympic Games made some major sporting brands in the country earn money. However, unlike the Beijing Olympics, this year's London Olympics still lacks home field advantage for local brands. For the London Olympic Games far away from the country, how should China's sporting goods companies realize their leveraging? Does the London Olympics bring business rebound or reversal? This issue will give you a glimpse of what happened.
Well-known companies are looming over the upcoming Olympic Games in London. For sporting goods companies that are eager to extricate themselves from difficulties, their role is no less than a shotgun. No matter which company will not take it lightly, if it is done properly, performance is expected to rebound; if performance Better, it is not impossible for the entire industry to take a turn for the better. Therefore, the snatching of the Olympic resources thus presents a situation of sword pulling. Domestic sports brands such as Anta, Li Ning, special steps, elegant birds. . . . . . . Reliance on the Olympic Games should not be underestimated.
Around the 2012 London Olympics, Li Ning signed contracts for the sponsorship of gymnastics, diving, table tennis, shooting, badminton, etc. in the Chinese Olympic delegation; Anta provided prize-winning equipment for the 10 international Olympic events set up by the Chinese sports delegation. Providing the New Zealand delegation with a variety of professional equipment; Hongxing Erke and the Iranian Olympic Committee reached an agreement; Jordan will be Kazakhstan, Turkmenistan, Mongolia, the **** team designed for the London Olympics suit and so on.
“On the opening day, officials of the London Olympic Organizing Committee and representatives of some athletes will be dressed in Nanshan Garments collective appearance.†Wang Xun, director of the Nanshan clothing blog post factory in charge of the production of the orders, told reporters. According to Song Riyou, general manager of Nanshan Textile and Apparel, last year, the Chinese company Nanshan Clothing Company Bowen Factory passed three inspections and successfully signed 11,000 sets of orders for the London Olympics. 11,000 sets of high-end admission suits are men's wear.
It is worth noting that due to the influence of jet lags, the London Olympic Games and the Beijing Olympic Games also have some differences. Four years ago, China's sports market seems to have just been excited and even overdrawn. Although these sports brands in China will participate in the competition, they must not be compared to four years ago. Nowadays, at the time when the London Olympics began its war, how should these brands identify their own marketing position? These have yet to be thoroughly examined by the industry.
In fact, the mature sponsorship theory requires that companies not only sponsor their own funds, but also have 1 to 3 times the funds to prepare additional marketing to strengthen this effect; Finally, local sports brands also need to consider whether there is enough professional ability to Make the whole sponsorship well so that the input can be maximized.
SMEs invisible up to hundreds of millions of dollars of huge amounts of money, as well as a large number of giant power competitors is a crossroads in front of SMEs. Titles, sponsorships, partnerships, designated products, advertisements, endorsements of sports stars and other traditional ways of participating in the Olympics are not available to SMEs. It takes a long time for a company to fully import Olympic marketing. Therefore, a large number of small and medium enterprises The company believes that Olympic marketing and sports marketing are matters for large enterprises, and small and medium-sized enterprises only watch lively copies.
This concept has hindered many companies from taking advantage of Olympic marketing to a large extent. Enterprises relying on Olympic marketing is not based on their own size, but whether they can find a platform that is suitable for themselves and can perfectly match with the brand. In fact, SMEs participating in Olympic sponsorships do not necessarily have to burst their heads and crowd into the sponsors' list. In fact, events such as the Olympic Games involve a wide range of events. SMEs can use their own advantages to seize more resources around the event. .
Ren Long, the general manager of Yunlong Garment Co., Ltd. of Jiaxing City, Zhejiang Province, was in a good mood recently. The last batch of 15,000 football fans produced in his factory were taken to the London Olympic Stadium and around the world. At this point, Ren Long successfully completed the Olympic Games order for a total of 127,000 pieces involving fans in 17 countries. "The total amount of this order has more than one million US dollars, and the total amount is still relatively large. We started preparations for this order last year." Ren Long said. In addition, a garment manufacturer named Jiale Enterprise in Ningbo City won the production of 500 London Olympic torchbearer sportswear.
According to news released by the London Olympic Organizing Committee Officer, the London Olympics has a total of about 70,000 direct contracts and the resulting supply chain, which may generate a total of 75,000 business investment opportunities and bring in $8 billion in business opportunities. This is also domestic SMEs can participate.
Take the Olympic Games souvenirs that people are very concerned about. For example, due to the high production costs in the UK, 90% of the London Olympics souvenirs are made abroad, and Chinese-made products reach 65%. In addition, from the athletes' brooch, fabrics for sports apparel, cheerleader uniforms for fans, stadium seats, and furniture for the Olympic Village... many unknown SMEs in China are involved.
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