Nine animal husbandry Wang build the entire value chain management processes

After the reform and opening up, Quanzhou experienced more than 30 years of "one venture." This 30 years, Quanzhou private enterprises focus on industry, from scratch, continue to grow and develop. As the king of trousers in China and one of the leading garment enterprises in Quanzhou, Joyoung King started the management innovation and established the whole value chain management process, opening a new chapter of "Second Entrepreneurship." ERP project to start looking forward to the scientific and informative deployment of the enterprise to the road to success. Lin Tsung-ying, chairman of Gohan Wang Co., Ltd., said: "We hope that through the construction of ERP information management platform, the data generated in production and operation will be transformed into knowledge and knowledge into assets, The assets into productivity, driving nine animal husbandry king to 'professional, professional, informational, international' future. "According to Lin Cong-ying introduction, nine animal husbandry Wang will be the whole ERP project is divided into three stages of implementation. The first phase mainly focuses on the integration of integrated supply chain platform and financial business, establishes the basic data platform, standardizes the business management process of the whole value chain, opens up the value chain, solidifies and visualizes the business management process through the system establishment , Change the concept of staff, cultivate the concept of process-oriented; the second stage is based on the results of the first stage, through the sorting out of the channel management process, optimizing the linkage between marketing and supply chain, improve market reaction speed and decision analysis Ability to achieve supply chain planning through channel planning and achieve lean retail sales. In the third phase of the project, the information management platform will be further expanded and extended to achieve customer relationship management. From the perspective of achieving strategic goals with the Company, the Group will deepen its human resources management , To achieve a comprehensive budget. Lin Congying believes that the ERP project is the first of the three strategic projects of Kingo in 2012. "This is our challenge and also our opportunity. We are confident that we are determined to complete the project task and create a new situation for our second pioneering." Break through the second and third tier markets At present, the sales platform of Jiuyang Wang has formed a marketing channel mode with two wings of shopping malls and specialty stores flying. It is one of the most popular brands in China's business and leisure men's clothing stores, and stands out in the first- and second-tier markets where international brands are gathered. Actively to the market potential of the third-line market a steady expansion. Lin Congying believes that only through breakthrough in the second and third tier markets, deepening and improving the construction of the channel system can we achieve win-win results in the second and third tier markets. In response, the strategy of JOMO is to support the development of the Company in the second and third tier markets from the whole business chain of product research and development, production logistics, brand marketing, sales management, finance, human resources and IT. Take the Seiko route In the "Second Entrepreneurship" Conference, Fujian Province, the leaders pointed out that doing business must have soul and face, culture is the soul of the enterprise, the brand is the face of enterprises, no soul no face bad, soulless face worthless . Therefore, we must attach importance to corporate culture and brand building. For a long time, nine animal husbandry King pay attention to the shaping of the brand culture, build the brand with culture and enhance the brand with culture. According to Joyo Wang, Director of the Market Center of JiuMin Wang, disclosed that JiuMin Wang is planning to launch the annual brand activity --- Seiko Art Exhibition in 2012 in several key capital cities. According to reports, the large-scale brand activities will be "Seiko" as the main line, showing the contents of the nine animal husbandry King over the years enterprises, brands, product-related works and information. "It will become a promoter of the brand's mark, truly bringing Seiko into the minds of consumers," Hu said.

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