"Gutian Tian" denim brand story - a total of cultural appreciation

In 1905, in the hometown of cowboy culture - New Mexico, USA, the in-depth development of the industrial revolution and bourgeois encirclement forced the local traditional husbandry manors to scale down or collapse again and again. As a well-known local cowboy, Phil Gus courage and wisdom, full of optimism about life. To make a good life for his family, 35-year-old Gus began a hard-working venture with his friends in San Francisco with his dreams and passion. In the first three years of San Francisco, Gus did more than a dozen different businesses, but his career has not been greatly developed. In 1908, with the flourishing garment industry in San Francisco, Gus saw the business opportunity. After many tests, finally opened a garment factory with friends, specializing in garment processing business. By the development of San Francisco garment industry Dongfeng, Gus garment processing plant has been rapid development. However, in the next business, Gus almost lost all his assets because of quality problems. Since then, Gusi Garment Factory always regarded "reputation" and "quality" as the auditing standards for his factory motto and all his business. Twenty years later, Mr. Gus' leadership led garment factories to establish a good reputation in San Francisco, allowing small factories to grow from more than a dozen to well-known factories for thousands of workers. In the 1940s and 1950s, jeans became the hottest fashion and laid the foundation for its global classics. Under the leadership of Ge Si son, the core of the business turned to cowboy clothing processing. Rely on the fine tradition of credibility and strict quality management, Gus garment factory to become one of San Francisco's best garment processing enterprises. In 1986, graduated from the College of fashion design Ges third-generation leader Sean Gus, according to the development trend of the apparel industry, decided to rely on their own manufacturing advantages to create their own clothing brand; by the founder of the company "Phil · Gus "Although a real cowboy has experienced ups and downs, but always tireless entrepreneurial spirit infection, Sean Gus finally the legendary cowboy self-improvement, passion to create, perseverance, and ultimately achieve the dream, beyond the real self-cowboy spirit as The spirit of the newly created denim brand, and hope that in order to rejuvenate now the outstanding young passion, ideals, personality. The name of the new brand is called Gooteens, meaning excellent young people.

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