On July 10, Shenzhen Songli Si Garment Industry Co., Ltd. became the 47th base of China Fashion Color Association. During the ceremony, Liang Yong, executive vice president of China Fashion Color Association, awarded Xia Guoxin, chairman of Songli Si Garment Industry Co., Ltd. a plaque of "China Women's Color R & D Base". It is understood that ELLASSAY (song force think) was founded in 1995, the brand adhering to the elegant style, adhere to the international route in Beijing, Shanghai, Shenzhen and other domestic large and medium-sized cities have opened nearly 300 stores, with an average annual sales 30% -50% of the rate of sustained growth. In 2004, ELLASSAY hired well-known international design masters, the former director of the French Yves Saint Laurent R & D Knitwear as a brand design consultant; 2005 was selected ladies wear "2005 China female consumers most satisfied with the brand" brand; one after another Held 2006 Shanghai Fashion Week opening show, 2008 China International Clothing & Accessories Fair (CHIC) opening big show, causing widespread impact in the industry; March 2009 song and think of Carlyle Investment Group to establish a strategic alliance, Carlyle Fund to the song Lishi invested RMB150 million and provided support for Songli to provide resources, management, culture, brand appreciation and marketing innovation in an all-round way. This accelerated the pace of Songli's promotion to the Chinese fashion leader brand. All along, Song Lixisi adhere to the elegant style, perfect quality and first-line brand details. After years of tempering the market, Song Lixisi formed a unique brand culture. Song Lixi look forward to becoming a fashion brand excellence, and constantly improve its domestic and international influence. Song Lixi and China Fashion Color Association work together, I believe that with the color of the driving force will be the song Lixi real brand leap to achieve international, high-end fashion brand over. At the end of the awarding ceremony, the Spring / Summer 2010 Women's Trend Seminar was held at Songlisi Co., Ltd. The symposium was organized by China Fashion Color Association to promote communication and communication between corporate designers and trend researchers at the association base , To promote the domestic women's (clothing) upstream and downstream and the same field of business exchanges between enterprises. Held during the seminar, the 9th China (Shenzhen) International Branded Apparel and Fashion Fair was held to attract Huafu, Yangfang, Xiake, Dalang Knitting R & D Center, Kaixiya, Bosideng, Metersbonbon Granville, Rainbow Zhuang, and many other well-known textile and apparel brand designers to participate. The seminar is divided into three themes: First, the spring and summer 2010 women's color trend analysis, China Fashion Color Association Trend Research Center at the seminar, for the spring and summer of next year, women's color trends do a detailed analysis; the second is 2010 Spring and summer women's clothing (apparel) fashion trends seminar, based on the categories of clothing, silk products, down clothing, apparel accessories, underwear, yarn, women's fabrics and other participating companies design director to do the keynote speech, published in their respective fields The third is the 2011 spring and summer international fashion color trend analysis, the Chinese Fashion Color Association Trend Research Center in Lyon, France, 2011S / S · INTERCOLOR conference results based on the spring and summer of 2011, the trend of international fashion color done prediction. China Fashion Color Association always stand in the forefront of fashion, regular base to convene a seasonal business seminar on popular trends, can help brand companies grasp the trend of information, improve brand competitiveness, while fully aware of the current industry is facing serious Situation, to explore the development of the industry under the new situation ideas, methods and solutions. According to the industry attributes and actual needs of each base enterprise, the seminar was carefully selected according to the contents of each content and covered all areas of textile and garment. The orientation of the trend was more focused on convergence with international standards and acceleration. Through the communication between designers and exchanges, China's textile and garment enterprises to provide more fashion information and creative elements. The trend seminar held at Gelesi Garment Industry Co., Ltd. is more valued Songsixi based on high-end flagship international brand strength, as well as the grasp of women's fashion trends demonstrated acuity and precision. Trend has now become the "vane" of the development of the industry, and "trend" as an information resource, can effectively spread and grasp will also be a key factor in the textile and garment industry will be able to quickly upgrade. Fashion trends, the textile and garment enterprises, the most concise understanding is how to make products popular. The theme of this trend seminar is clear and directly meets the actual needs of enterprises and designers. The seminar will be the latest fashion information, trend analysis shows that the promotion of domestic textile and garment enterprises to exchange views between the expansion of industry institutions and First-line business information sharing, support for local brands of fashion discourse and brand competitiveness will play a positive role in promoting.
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