Fishing is a very interesting thing. A closer look at fishing and marketing has many similarities.
Do not limit the misunderstanding of the product
The story of fishing: the children in the two factories went to a farmer's home. The farmer’s children invited new partners to go fishing at the pond.
On the side of the pond, I saw that the farmer’s children kept on the line and remained on the line. The rain was also one by one, and the floats of the children in the two cities did not move at all. The farmer’s child was astonished and asked: “What is the bait under you?†The child in the city said, “We like to eat cheese and biscuits and use them as bait.†The farmer laughed and laughed: “No wonder, You only know what you like, and how can the fish get hooked?" There was a fish that had been fished out during the talk. I saw that they went to the fish and then passed a cockroach on the hook. Into the water. The children in the two cities only realized that the fish liked the bugs, not the cheeses and biscuits they liked.
Marketing Inspiration: As a domestic enterprise that researches and develops nourishing soup earlier, it has great ambition and strength. Their goal is very simple, that is, to build a brand of nourishing soup in China, and to achieve Chinese nourishing soup. Industrialization and branding.
The gathering of the medical hall to find out the right pond is to do the hospital market. This market is crowded and the purchasing demand is relatively strong. And their products are also very right.
Don't fall into the trap of products. Many people who do business often have a narcissistic complex for products that they have spent a lot of research on.
I believe that companies with so many patented products, no matter who will like it, the results do not carefully analyze the characteristics of the crowd, see people selling, the results will be. The end may be the same as the fishing in the city. We have to understand that fish like bugs, not cheeses and biscuits that they like.
Borrowing power is the fundamental law of success
The story of fishing: two fishing masters go fishing together in the pond. These two people have their own skills, and they have a lot of effort.
Suddenly, more than ten tourists came near the pond. Seeing that these two masters can easily catch the fish, I feel very envious and I bought a fishing rod nearby to try my luck. Unexpectedly, these tourists who are not good at this way, how to lose is also fruitless.
Saying that the two fishing masters, the two have completely different personalities. One of them is so reluctant to take care of others, and enjoys the joy of fishing alone, while another master is an enthusiastic, unconstrained, and loving friend. The master who loves to make friends, when seeing tourists can't catch fish, he said, "Let's do it! Let me teach you to fish. If you learn the dragonfly that I teach, and catch a lot of fish, every ten tails. Give me a tail, don't give me any less than ten." The two sides hit it off, and Xin agreed.
After teaching this group of people, he went to another group of people, and also taught fishing techniques. He still asked for a tail to give him a tail.
One day, the enthusiastic fishing expert used all the time to guide the angler. He got a lot of fish and met a large group of new friends. At the same time, the song "teacher" left another : "Teacher" is highly respected.
Another fishing expert who came with him did not enjoy this kind of fun. When everyone is learning to fish around their peers, the person is more lonely. Suffocating for a whole day, examine the fish in the bamboo raft, and harvest more without companions.
Marketing Inspiration: Juyitang is a large-scale soup company in contemporary China. It is rich in products and has many favorite products, such as postoperative soup, maternal soup, tonifying qi soup, blood-filling soup, qi and blood double-filled soup. There are dozens of varieties such as physical fitness soup, Yishou soup, appetizing soup, anti-cancer soup, chicken soup, turtle soup, rabbit soup, mutton soup, beef soup, black chicken soup.
Here, if the Juyitang Health Soup uses all of its own channels for the market, what kind of ending will it be? Slow.
In this era of fast fish eating slow fish, sharing, using everyone's strength to jointly expand the market, is a very smart choice.
Juyitang Nutrition Soup borrows KFC's mature franchise model to export brands and management. In less than four months, it has developed nearly 100 stores nationwide. Sales also rose. To take a step back, if the hospital is still borrowing its own strength, I am afraid that he has not gone out in Shandong.
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