Fashion Thread: European style fashion show

Fashion Thread: International Brand

Maybe many people can count a lot of famous brands, but it is still unclear what can be called an "international brand." In general, international brands refer to those brands that have international influence. The international brands recognized by the fashion industry generally have the following three characteristics: first, the brand has a long history and must have decades or even hundreds of years of history in the country; secondly, it has a tradition of leading the fashion trend, and every new product introduced in each season can be immediately Become a popular fashion in the world; Finally, there are well-known designers sitting in the town, designers in the international fashion industry have recognized the lofty status.

After the New Year, major fashion capitals such as Paris, London, Milan, New York and Tokyo entered a discount season. Many people began to take advantage of the opportunity to go abroad to travel to these fashion capitals to scan for goods. However, there may be many people who are not very familiar with the style of major international brands. In fact, there are ways to master the essence of major brands. The secret is to distinguish fashion features with nationality.

The change of fashion is a history. While recording the historical changes, it also reflects the personality and style of each country. Each country’s clothing will be influenced by its own history and culture.

All in all, each country’s clothing brand has its own fashion charm. When the cries of the brand's fashion characteristics become more and more intense, the clothing brands from the common country still attract many loyal consumers with common characteristics. What are the common characteristics of these branded fashions?

Most European fashion brands have a long history. Three of the four most prestigious fashion weeks in the world are all in Europe. It can be seen that the status of European fashion is unparalleled in the fashion industry. European fashion is again dominated by France, Italy and the United Kingdom. It represents three distinct styles of genre. French fashion is light and romantic, Italian fashion is artistic and British fashion classics and traditions have their own styles.

Dior’s status in France is extremely high. It is a typical example of romantic women’s wear.

French fashion

Featured keywords: relaxed and romantic, gorgeous materials, personal tailoring

Each year, Paris, London, Milan and New York each hold fashion weeks, and these cities have rightfully become the four major centers of world fashion publishing. Among them, Paris is known as the “center of the center” and its high fashion status is evident. Therefore, French fashion has always been the focus of fashion that people first pay attention to.

French fashion gives an overall impression of a relaxed and romantic, the French people will be injected into the romantic character of the understanding of fashion, relaxed and full of stylistic interpretation, the French fashion design is impressive. Not only that, French fashion often creates new and popular ideas. Once launched, it leads the fashion trend in the world, and people always look forward to it.

If romanticism is the overall impression of French fashion, then the romance of French fashion has many specific manifestations. For example, French fashion is not constrained by tradition. It is very particular about fresh ideas. It often creatively uses gorgeous fabrics of various colors and styles to show the creativity of the designers. The popular mix and match style in the past two years has originated from France. In addition, French fashion is also very particular about personal tailoring. It is good at combining the sense of fashion design with the comfort of wearing. It is highly respected by designers from all over the world.

Representing Brand Chanel

Chanel is a French brand with more than 80 years of history and is known for its elegant and exquisite fashion style. Chanel was good at breaking the tradition from the very beginning. In the 40s of the last century, Chanel successfully recommended simple and comfortable modern casual clothes to women. According to industry insiders, Chanel's clothing combines two of French fashion's unique features. The first is the use of gorgeous materials, good at using textures and fine tweed. Followed by the tailor's tailoring is very close to the body's curve, it has become a favorite of many aristocrats in Europe and America.

Prada Italy is good at using a lot of color

Italian fashion

Featured keywords: artistic, architectural features, pay attention to details

Italian fashion is as famous in the world as French fashion, but it is very different from romantic French fashion. Perhaps Italy has always had a profound literary tradition, Italian fashion is very much about the artistic design of clothing design. In recent years, Italian fashion has always had a strong local architectural style, using folds and stacked waves to represent the layering of clothing. In terms of color, Italian fashion is more concerned with the rendering of color than French fashion, and is good at showing various gradient colors on a piece of clothing, with the artist's excellence.

In addition, attention to detail is a major feature of Italian fashion. For example, high-level ladies' evening wear requires high-level details, often requiring skilled craftsmen to make all kinds of exquisite embroidery by hand, and inlay a large number of materials such as beads, diamonds, and bright nails. Each needle is inclined in every line. Do all the hard work of designers and production staff.

Representative brand Prada

Miuccia, Prada's current designer, has infused a lot of fashion content for Prada. Today, Prada always surprises people every season. Prada's clothing is good at using a lot of colors and imaginatively using a variety of materials to make the Italian fashion with a strong sense of art become somewhat avant-garde. The most special is Prada's recently launched Fun Android Bag, which makes people feel the innocence of the old Prada.

Valentino

There have been magazines evaluating Valentino's costumes as "Flavoured and Outstanding." Valentino has all the features of Italian fashion, and it has a perfect interpretation of pure color. Pure silver and bright red color are Valentino's representative colors. In design, it is customary to use a layered cut that resembles an Italian building to show the beautiful appearance of a woman. Maybe it is because Valentino's workmanship is very elegant, from the overall design to every little detail to achieve perfection, so every year's Academy Awards, Valentino's evening dress became the most actress to choose the brand.

British Burberry is low-key but not ordinary, very noble style

British Fashion

Featured keywords: traditional classic, retro nostalgia, checkered fashion

CNN once commented on London Fashion Week: “Frankly speaking, London Fashion Week is not fashionable at all.” However, this “unfashionable” style has created distinctive features of the traditional and classic British fashion brands. As a result, we saw a rare nostalgia in modern and avant-garde mainstream fashion.

British fashion has a stubborn preference for the traditional classic designs and styles. Even though many brands have experienced ups and downs and changed designers several times, they still maintain their tradition many years ago. Although Britain's famous fashion brands rarely have too much style change and their colors are not very bright, it is good news for those who love them because the classic fashion is never outdated.

Not only that, the Scottish-inspired plaid pattern is the classic style of British fashion. Two British brands such as Burberry and Aquascutum are famous for Scottish plaid fabrics. Traditional elegance has its own characteristics and is easily recognizable. The British fashion's plaid patterns are now also known as high-quality, durable iconic patterns.

On behalf of the brand Aquascutum

The classic Aquascutum lattice made of blue, brown and white is always unforgettable. Aquascutum has gained popularity by changing the style of waterproof trench coats worn by soldiers of the First World War. This type of trench coat is still popular and can be described as a classic among clothing brands. Not only that, Aquascutum's immutable little lattice image is now firmly rooted in the hearts of the people and has many loyal consumers in the world.

Burberry

Compared with Aquascutum, Burberry's lattice model has increased a lot. The three-coarse and fine-grained cross-grain pattern consisting of beige, black, red and white is a unique symbol of this brand. From trench coats, shirts, trousers, T-shirts, scarves, handbags to shoes and hats, Burberry's unique plaid patterns are everywhere and have become Burberry's design tradition. Gray and beige are commonly used colors in Burberry's classic designs. They are low-key but not ordinary, and they have aristocratic style.