"Bosideng" Fashion Women Attack Zhejiang

“Bosideng”, a brand occupying half of the domestic down apparel market, has now put forward the grand strategic goal of “building an aircraft carrier and achieving a hundred-year brand”, actively promoting brand diversification and product series development, and launching women's products.

As the general agent of Bosideng Women's Clothing in Zhejiang Province, Hangzhou Donglin Garments Co., Ltd. has actively joined its professional marketing team with strong experience in marketing and terminal services. With customers as the center, together with the head office, it expands the huge women's wear market in China.

At today's sample exhibition, a total of more than 20 agents and franchise personnel from Taizhou, Jiaxing, Wenzhou, Shaoxing and Ningbo gathered in Hangzhou Donglin Garments Co., Ltd.

Zhejiang is an important production base for the national apparel industry, and it is also a huge consumer base. The entry of many luxury goods has brought strong brand awareness here. To enter here, you need a brand with market leadership. Now Bosideng. The fertile ground for a full-scale offensive has already begun. As the Donglin Company, which has just taken over the distributor in Zhejiang Province, can have so many customers in a short period of time. This is the success of the “Donglin” people and is also fully reflected. The "Bosideng" fashion women began to sail in the expectation of Chinese female consumers.

Bosideng women's target consumer groups are urban professional women. They are wise, restrained, self-confident, independent, proactive, persistent and responsible for their careers, keen, natural, and stressful, focusing on internal dialogue and communication between souls are their common characteristics. Rationality, but the pursuit of new things, has a better fashion sensitivity. Love life, be kind to yourself, pay attention to details, have strong spending power.