On August 3, from the noisy and busy streets, the Diaoyutai State Guesthouse, which is surrounded by grass and trees, has a sense of paradise. On this day, when guests from all directions arrived, Longqingxiang 2020 trend and custom new product release When you meet, you can't help but feel clear and easy. This is precisely the moment we are in material prosperity and information, and we are eager to find a place where we can quietly reflect and reshape our hearts.
"Reshape" the beauty of culture and find the true meaning of life
Long Qingxiang deeply understands the inner appeal of modern people and defines the theme of the conference as “remodelingâ€. Inspired by the minimalist architectural style of architect Michal Nowak, this series of creative works, with all the trivial elements, with clean lines and high-level minimalist colors, expresses a simple and simple concept of life, living by design. Deeply interpret the high-level beauty of “Less is moreâ€, let consumers use Long Qingxiang's costumes to abandon the foreign things and experience the pure beauty of life.
At the same time, the theme of “remodeling†is also a new attempt by Long Qingxiang, reflecting the spirit of brand innovation. While adhering to the traditional Chinese culture of non-legacy, the new products also incorporate a large number of international fashion elements, making clothing a carrier of culture and passing on. The new connotation of the current national culture shows the new style of China's high-end aesthetic in the new era.
In this conference, the simple and bright T-stage design shows the cool and graceful style of modern architecture, while the color matching is stable and dignified. It is the style of high-end custom clothing in China. On the red carpet, the fragrant shadows, Long Qingxiang customers, international friends and media representatives gathered here to experience a feast of fashion culture.
Show high-end thinking, design is deeply rooted in people's hearts
The show began officially, and the models dressed in Chinese costumes slowly came to the audience, vividly showing Long Qingxiang's rethinking of China's high-end customization, which is simple and innovative.
The “Remodeling†series is divided into three sub-series series: “primary colorâ€, “natural†and “silentâ€. The “primary color†series is mainly based on comfortable earth color, which reduces the sense of processing and promotes the tightness of restraint in the structure. To express the change of attitude towards the simple life in the era of science and technology; the "natural" series expresses love and enthusiasm in thousands of colors, and the post-industrial era can not make people become indifferent and rigid, the brand advocates full enthusiasm and the release of nature; "silent "The series pursues the ultimate high-level, with a calm and arrogant black-blue mixed dark color system, expressing the resurgence of everything to Jane, reflecting the deep and silent visual power. This release conveys the brand's deep thinking on design with the artistic means of shape, color and sound, showing the fashion power and high-level beauty of China's high-end custom brands.
The models retired and the reverberations were around, and the guests were still immersed in it. "This new product launch conference, like to give yourself a good holiday, to remove the distracting enjoyment of beauty. More importantly, wearing Longqingxiang clothing for many years, let me gradually master how to choose clothing as a Chinese, how to Implicitly and elegantly showing the national style without losing the fashion trend, this is a subtle influence and influence, especially for me to have confidence and pride in foreign negotiations.†At the scene, this long-wearing custom clothing for Long Qingxiang The high-end business people told reporters, "I saw the new changes of Long Qingxiang this year, and I am more succinct and more international. I hope that Longqingxiang will bring us more fashion guidance in the future."
Integrating innovation, making traditional culture proud of me
As a high-end custom brand that presents China's design to the world, and pursues the non-legacy culture of Long Qingxiang, in addition to the output of the goods, it is also the output of culture. This release is also integrated into the deep thinking of “Less is Moreâ€. A large number of traditional Chinese philosophy and aesthetics, and strive to integrate international concepts and local culture, and perform a three-dimensional brand image, reflecting the spirit and thinking of this era, and conveying the new life attitude and spiritual outlook of the people to the world.
"Inheritance and innovation are always a pair of binding words. It is also the root and soul of Long Qingxiang. Although a series of new products incorporate a lot of international fashion elements, the traditional culture has been immersed in the soul of the brand for ten years. Li Yanyan, president of Beijing Longqingxiang Garments Co., Ltd. said, “Traditional culture is not a conservative one. Long Qingxiang is thinking of “integrating into modern life, docking with the current expressions, colliding with international pioneering design trends...†It continues the activity of Chinese traditional art and inspires the confidence of Chinese culture."
Li Yanyan said: "In the future, Long Qingxiang will also take the inheritance of non-legacy cultural skills as his own responsibility, deeply explore the brand's national cultural genes, and integrate the oriental aesthetics into fashion design with a younger and more international design approach, so that China's customized beauty can be decorated with Chinese people. Life, standing in the world of fashion, this is the goal of Long Qingxiang."
Thinking about culture and pursuing aesthetics is the eternal enthusiasm of a century-old brand. In the current fierce competition of domestic fashion brands and serious homogenization, Long Qingxiang has formed a unique temperament and values ​​of industry leaders by focusing on cultural self-confidence and social responsibility beyond market competition. (Text images are provided by the brand official, if there is any infringement, please contact to delete)
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