Ou Shiyu Company is a large modern enterprise integrating underwear research and development, production and sales. It is now one of the largest, most advanced and best underwear textile enterprises in China. For a long time, Ou Shiyu is committed to making oriental women wear the most suitable underwear, emphasizing "comfort" is the most fundamental and essential core of underwear development. As the "Top Ten Leading Brands in the National Underwear Industry" and "The Most Valuable Brand in Guangdong Province", Ou Shiyu joined us with several years of experience in the development of China's underwear industry to give some suggestions to people who want to open underwear stores, teach you how to open A successful lingerie franchise
First, you need to choose the right lingerie brand.
The brand is the face of the product, and the brand is a conceptual image of the product left in the minds of consumers. The brand represents a commitment and a guarantee-both a commitment and protection to consumers and a commitment and protection to franchisees. Taking Ou Shiyu underwear as an example, Ou Shiyu represents "comfort" and "fashion" and "health". When mentioning Ou Shiyu, people will think of comfortable and healthy products, warm and comfortable shopping environment, professional and comfortable service quality, leading the trend Design style, and a free and casual lifestyle.
Secondly, after choosing a brand, it is necessary to choose a good location that matches it. This is an important part of the store preparation stage. Ou Shiyu's headquarters will give guidance and suggestions throughout the process, but franchisees still need to have good market awareness, invest some energy and time to conduct field inspections, and negotiate with multiple parties to sign agreements.
Third, after opening the store, you must be very careful about product layout and display.
The display directly affects sales, and it is also a mirror set by the underwear brand in front of consumers, reflecting the charm of the brand. Since there are so many brands in the underwear franchise market, we must highlight our positioning and characteristics, we must focus on terminal display, make full use of the space in the store, and show the most beautiful side of the brand.
Fourth, a smart and capable management team is required to seize the commanding heights of the market.
The terminal service team at the headquarters is the rear support team of the franchisee to solve the problems for the franchise terminal. The core of store management is, in the final analysis, personnel management and team management, which is the key point to ensure that underwear franchisees laugh to the last in the terminal battlefield.
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