At home, when it comes to Haute Couture, the first thing we think of is Guo Pei, and her dresses that are full of craftsmanship and craftsmanship. In the last century - in the mid-1990s, China's fashion industry was still in its infancy, and the concept of haute couture was just beginning to sprout. Many people didn't even understand what is high, the market can be said to be very poor, high, However, it is a niche market among the niche, and consumers who are active in this market are people who often attend various important occasions, such as stars.
With the continuous development of China's fashion industry and the continuous upgrading of consumption, consumers have put forward higher requirements for the fashion and quality of clothing. In recent years, Haute Couture has become a new bright spot in the Chinese fashion industry . The high-grade children's wear , which is more subdivided in the advanced customization, has become a shining star in this niche market and has a very broad development prospect.
First, the huge market size
China's huge population base, unique "6+1" national conditions, the full opening of the second-child policy, and the continuous upgrading of consumption have made China and the United States highly value China's children's wear market, despite the number of newborns and young children in recent years. The growth rate is not as expected, but the size of the entire children's wear market is still growing year by year. By 2016, it has reached 147.4 billion, and it is expected to grow at a rate of 5% in the future. By 2023, the market size will exceed 2100. 100 million yuan.
With such a large scale base and the continuous expansion of the middle and upper income groups in China, even the "small" high-grade children's wear, the future market space is also very impressive.
Second, the pursuit of quality and experience
In fact, high-end customization is most attractive to target consumers, not just because of the high price, but because of its higher quality and better personal customization experience. A piece of clothing, from the choice of body and fabric, to the designer's repeated design, patterning, communication/trying, modification, re-communication/testing...to the final product, it must be the most suitable for consumers. The most suitable for the shape of the consumer, the most comfortable. And this process of haute couture brings to consumers more than just the satisfaction of wearing clothes, but the resulting sense of peace of mind, peace of mind and psychological experience.
to sum up
Advanced customization can be said to be a symbol of identity! As more and more mainstream consumers in the 80s and 90s enter new and higher levels, when they want to pursue more quality clothing, Haute Couture has become a natural choice. And in the choice of children's wear, they will also be more "high standards" and "high requirements"! Even though Haute Couture is destined to represent only “nicheâ€, the development space for Haute Couture children's wear can't be underestimated in the current situation that children's wear consumption has not touched the ceiling. For Gaoding brand, how to accurately position the brand and locate the consumer can be said to be crucial.
Gao Ding often represents a personalized, refined and luxurious elegance. October 1 - released on the 7th, coming in on the China International Children's Fashion Week Shanghai Lujiazui Riverside City-old shipyard 1862 organized by Sun Haitao, MIJA, Sheng born three children's wear high-set fashion trends, or will tell you that high How to accurately position the children's wear brand! Let's first look at it~
" Sun Haitao SUNHAITAO " clothing brand is the high-end children's wear brand under the "Hai Tao Angel Dream", founded by Sun Haitao, "Guanghua Longteng Award, Top Ten Outstanding Young People in China's Design Industry". The brand positioning is "family brand" with children's wear as the core. - Dreams make every family full of love.
Mini Mija is the creation of renowned designer Lu Qing children dress brand continues the MIJA exquisite wedding brand, superior style. Customized exclusive dresses for children, the brand advocates designer one-on-one design services, design artwork, ready-to-wear.
Twins is a new definition of fashion that combines Eastern philosophy with Western aesthetics. What it invisibly lets children remember is not only the connotation of culture, but also the age of beauty.
Three children's wear high-definition show is about to open, if you want to see the scene, Shanghai Lujiazui Riverside Financial City · Old Shipyard 1862, October 1-7, China International Children's Fashion Week waiting for you
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