China YOUNG is in New York, speaking for Chinese fashion!
On September 12, 2018, Chinese fashion brand Senma SEMIR and Chinese independent designer brand CJYAO landed in New York Fashion Week, using the new generation of Chinese design language to interpret the fashion and attitude of the current China YOUNG.
At 9:00 am New York time, at the launch of the SEMIR big show at the Gallery2 Spring Studios, many fashion media and industry opinion leaders were present to witness the launch of the Chinese heavyweight fashion brand in New York. There are many fashionable people in the scene who are wearing Senma costumes. They are dynamic and versatile, and they ignite the atmosphere.
China YOUNG look fashion
What is the current fashion attitude of Chinese young people? Senma SEMIR special fashion observers who have been dedicated to serving the masses of consumers have visited the streets to personally interview and listen to the fashion calls from young people. Senma SEMIR found that in the Internet era, young people are keen on high-tech, online never go offline, have an open international vision; at the same time have a strong national sentiment, eager to speak for their own culture. In their subconscious mind, fashion is an eclectic mix of East and West, with a strong definition of self-attitude.
The fashion elements discovered by Senma SEMIR are inspired by the sparks generated by the collision of the two contexts of East and West. They are presented in a unique Chinese and English expression. Like the expression packs, Tas are a favorite expression of young people who are passionate about social networking. These unique vocabulary are the symbol of the world of Chinese culture, and also created an opportunity for this series of cooperation between Senma SMEIR and CJ.Yao - bringing these witty Chinese English and fashion to the world and going to the world.
Chinese independent designer
This time, Senma SEMIR and the young independent designer CJYAO presented a big show. CJYAO, a graduate of the St. Martin's College of Art in the UK, has won awards and praises at both Chinese and foreign fashion weeks. In the context of the growth of Chinese and Western cultures, he has developed his own unique design language. His works often incorporate interesting details of many local cultures. It is the top ten most influential designers in China.
Senma SEMIR and CJYAO integrate the Chinese and English expressions commonly used by young people into fashion design, continuing CJYAO's consistent bold collage design style, and the unconventional text has become a symbol of communication through innovation and integration, and integrates with young people. For the style of dressing, everything seems to happen randomly, without arrangement, it is natural.
CJYAO believes that the current fashion is increasingly breaking the boundaries between gender, age and occasion, and her unique playful self-expression illusion is a redefinition of fashion “deliberatelyâ€: showing the tolerance and re-creation of Chinese young people Give the world and share the wonderful things created by China with the world.
China YOUNG on the T stage
The simple and transparent T-stage background, along with the dynamic beat, the Chinese YOUNG people go out of their way, wake up the target language printing, the technology sense laser material, the silver light fabric, the multi-color block stitching, combined with the wide silhouette, the jumpsuit and other interesting exaggeration The sense of shape is presented one after another. This show, DJ Lise Olsen, carefully selected the music that expresses the attitude of contemporary Chinese young people to remix later, creating the most flamboyant show music for this catwalk. In addition, AMY CHAN YW, the director of international big-name catwalks such as GIORGIO ARMANI and ALBERTA FERRETTI, was invited as the show of this New York Fashion Week, and invited to the famous stylist Xu Han to become the catwalk model.
One of the highlights of the series of materials - DuPont paper, a high-tech recycled fabric, explains the environmental, human and sustainable concepts that Senma SEMIR has always advocated. The witty Chinese and English expressions are reinterpreted by the fashion design language, transformed into a unique symbol of fashion, and the audience completes the tacit interaction, and at the same time expresses the emotional appeal of a new generation of young people eager to communicate and desire to be understood. The future, technology, trend, and fun Slogan are intertwined into a powerful rhythm, releasing young people's passion for local culture and strong sense of self-expression.
YOUNG MORE SAY, SEMIR Senma and CJYAO use the unique young vocabulary of this era to scream their attitude towards Chinese fashion on the international stage. China YOUNG, good!
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