China's sports health industry has great potential for development

â–  reporter Zhou Xuesong

“In the past few years, our entire industry has paid more attention to the development of the national fitness and health industry. In this regard, the national policy dividend has also brought unprecedented development opportunities to the industry. It is expected that the public will consume in the sports health industry. It will also grow rapidly.” Dai Yicheng, general manager of the Hosa Fitness Joining Division, said in an interview with the China Economic Times.

A few days ago, a sports and health-themed brand experience conference was held in Beijing. With a brand-new image, Hosa apparel brought its new spring and summer 2018 debut as one of the leading sports and fitness companies. Hosa is not only in the field of fitness. Continuous transformation and upgrading have made new breakthroughs, and the rapid expansion in the field of sportswear has drawn industry attention.

Shi Hongliu, chairman of Hosa Group, said at the press conference that since its establishment in 1990, the Hosa brand has always adhered to the concept of “creating value for society, creating happiness for users, and cultivating and working hard for a long time. Today, Hosa has developed into a collection. The large-scale sports health industry group, which integrates fabric production, garment design and processing sales, foreign trade and fitness services, is also the only well-known brand in China that is in the leading position in the two major markets of sportswear and sportswear and fitness services.

Speaking of the national sports industry and health industry policies and the current national fitness enthusiasm and mass consumption power, Shi Hongliu said that Hosa took the lead in proposing a strategy to build a sports health industry ecosystem, and based on overall positioning and overall considerations, completed Hosa has a comprehensive upgrade from brand strategy to brand culture, brand image and brand products.

According to the China Economic Times reporter, there are currently 152 stores in the country, with Hosa Fitness, Nobelman Sports Hall and Beyond Fitness, which are positioned in a new market. They plan to join and acquire through three direct sales within five years. A kind of model, to achieve the strategic goal of fitness "100-city thousand stores", that is to say, by 2022, Hosa will open more than 800 stores nationwide.

In fact, in recent years, with the improvement of residents' income level and the upgrading of consumption structure, the health awareness of urban population has increased, and fitness facilities have also been included as an important indicator of convenience and happiness index. This has allowed the sports health industry to grow rapidly and new practitioners are constantly pouring in.

For example, the recent green space and the music engraving campaign to carry out strategic cooperation, and then the next part of the development will be synchronized with the development of some projects in the green space, providing personalized fitness facilities for the residential, community and office projects of the green space, enriching the original The business structure is combined to create a convenient, healthy and high-quality campus environment.

In the eyes of the industry, cooperation with Internet fitness brands is also a breakthrough in realizing the Internet and intelligentization of real estate enterprises in improving their living environment and improving service levels, which will greatly enhance the quality of life and living experience of residents.

It is reported that in order to improve operational efficiency and enhance user experience, sports and fitness companies, including the Hosa Fitness Club, are also upgrading the traditional storefront environment and equipment to realize the Internet and intelligentization of health club operations and services.

Once the Internet is integrated with the sports health industry to improve the efficiency of the industry and enhance the user experience, it is also constantly expanding the market size of the industry, coupled with a series of policy dividends, the sports health industry is developing rapidly, and the prospect is worth looking forward to.

Dai Yicheng said that in the case of fitness, China’s current fitness population accounts for less than 2% of the total population. In Western Europe and other western developed countries, the proportion of fitness people has reached 5%-10%. China’s sports and fitness and its related health industry The development potential is huge and the scale will be trillions.

Earlier, the State Sports General Administration had revealed that the total size of the sports industry in the provinces in 2025 was nearly 7 trillion yuan. The industry estimates that the current domestic outdoor sports industry market is roughly equivalent to the level of the 70s and 80s in Europe and America. There is a lot of room for improvement. Last year, the "Guiding Opinions on Accelerating the Development of Fitness and Leisure Industry" promulgated by the General Office of the State Council put forward the goal of basically forming a fitness and leisure industry development pattern with reasonable layout, complete functions and complete categories by 2025. The total scale of the fitness and leisure industry has reached 3 trillion yuan. This does not include the health industry associated with it.

Faced with this feast of trillions of dollars, capital screams have been “shaping their hands”. Among them, Wang Jianlin, chairman of Wanda Group, also publicly stated that the sports industry is its favorite. In fact, investing in the Atletico Madrid club in Spain, the acquisition of Infront Sports and the United States World Iron Man Company, together with FIFA and FIBA, today Wanda Sports has become the world's largest sports industry company.

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