Since the supply-side reform was put forward, Keqiao Textile Industry has actively promoted the supply-side reform of the industry, based on the strategy of “increasing varieties, improving quality, and creating brandsâ€. Since 2017, Keqiao District has adhered to the “eight-eighth strategy†as the general outline. to improve the quality and efficiency, promote the overall development of Keqiao textile industry to enhance quality and efficiency.
standardization
Promote industrial transformation and upgrading
In recent years, the standardization project in Keqiao District has developed rapidly, involving industries, party construction and other related aspects, and many “standardization†projects such as national and provincial levels have emerged. For the Keqiao textile industry, along with the transformation of production methods, standardization construction is conducive to the adjustment and upgrading of industrial structure, and comprehensively improve the quality of products and services.
Printing and dyeing standards
Since 2017, keqiao district technology alliance as the carrier, environmental testing organizations, experts in related fields to detect security, energy monitoring and management systems to form a technical alliance to co-ordinate all resources, technical experts and key indicators to determine the key problems. Driven by the pilot, a total of 15 textile printing and dyeing sample enterprises have been identified as the service focus of traditional industrial transformation and upgrading. Through demonstration and demonstration, the results have been replicated and promoted to similar enterprises, which has promoted the transformation of regional industries and promoted Keqiao’s pioneering strategy in the country. Technical means to promote industrial transformation and upgrading.
After more than 10 months of brewing, on December 29, 2017, Keqiao released the country's first textile printing and dyeing group standard - "General Principles of Green Printing and Dyeing", which will be officially implemented on March 1 this year. The formulation of green printing and dyeing team standards will help Keqiao District to take the lead in forming a demonstration zone for innovation, agglomeration, green and high-end printing and dyeing industry in the country.
Textile standard
New Materials Co., Ltd. Zhejiang Silk Jima Liang was officially included in 2017. "Zhejiang to create" standard plan. It is reported that the "combed staple cotton blending standard for spinning", which was led by Ji Maliangsi, was released in the second half of last year. According to the plan, the company's "high-quality combed cotton and cotton blended yarn" standard will be released this year.
As a well-known high-end Hanma apparel manufacturer in Keqiao District, Ji Maliangsi is the epitome of Keqiao Textile Enterprise actively participating in the “Zhejiang Manufacturing†standard.
Party building standards
China Textile City as the world's largest textile professional market, promote the work of party building market has a first-mover advantage. From 2009, the China Textile City Market Party Committee was established to explore the market party building. In 2013, the “Spinning City has a home†party building platform was established. In 2016, it was identified as the first party building standardization pilot project of the national standard system, and the construction of China Textile City in 2017. The committee held the local standards and norms review meeting of the "Professional Market Party Construction Work Standards" in Keqiao District and officially released it, established a new benchmark for the party building in the market, radiated the same type of party building work in the country, and further promoted the transformation and upgrading of the China Textile City market.
Branding
Enhance product competitiveness
Since the establishment of “China Brand Day†in 2017, the power of “Brand†has risen to an unprecedented height. With the transformation and upgrading of the textile industry, the brand awareness of Keqiao Textile Enterprise is increasing.
“Bai Si Han†is a down product brand of Shaoxing Beichen Down Products Co., Ltd., which mainly sells online platforms. Since 2012, it has erupted in many mainstream platforms such as Tmall, Jingdong and Vipshop. style grow and become well-known brand category down electricity supplier. In 2006, Sun Jiangang, the general manager of “Bai Si Hanâ€, in his own online shopping for a mobile phone, had a whimsy, put his own duvets on the Internet for sale, and set up a duvet with a price of more than 1,000 yuan a month. More than 100 beds.
A "Bai Si Han" that did not have any physical brand management experience before, has occupied the first brand status of the whole network down category for five consecutive years. Sun Jiangang never realized that "Bai Si Han" is a big name. He believes that only by carefully doing product quality and setting a reasonable price, the network is fair and transparent, and consumers will naturally compare.
Starting from 2015, the company's standards for the implementation of the production process of Beston's down are comprehensively compared with the items such as down type, cashmere content, cashmere content, filling amount, bulkiness, cleanliness, odor and residual fat percentage. Both are above 50% of national standards. Among them, the enterprise standard has been subjected to multiple washing processes and repeatedly washed with German Henkel environmentally friendly lotion, and the odor level is 0 (no odor). It is this kind of "ingenuity" manufacturing that has won the trust and favor of the vast number of netizens who have never met.
Regulatory
Help expand market share
There is no absolute limit between old and new kinetic energy. Tradition does not mean backwardness. As long as new elements are added to make up the key shortcomings, the old industry can also renew new kinetic energy. Keqiao is currently building five billion-dollar industries, including high-end textile, advanced manufacturing, and modernization of the construction industry, all of which are upgraded versions of the traditional textile, manufacturing, and construction industries.
By the Binhai Industrial Zone (saddle town) cluster development opportunity, Keqiao printing and dyeing enterprises generally "machine substitutions" last year, industry-wide technical inputs 3.65 billion yuan, greatly increased degree of automation. Through the accumulation and upgrading of the printing and dyeing industry, Keqiao Printing and Dyeing Industry not only achieved clean production, but also improved the quality of industrial development. Since 2017, the average processing price of Keqiao printing and dyeing enterprises has increased by 20%, and the highest has increased by 50%. Under the condition that the output value is basically the same, the tax revenue of the printing and dyeing industry has increased by 13%.
In the printing and dyeing workshop of Xingming Dyeing & Finishing Co., Ltd., every white cloth will be labeled with bar code, and all production links will be controlled by computer. Keqiao, so more and more automated workshop, intelligent supervision and greatly improving the efficiency of production printing and dyeing enterprises. Due to the widespread promotion of new equipment and new processes, the proportion of high-end products in Keqiao textile fabrics has also increased significantly. After the reorganization and upgrading, the printing and dyeing enterprises formed the “Blueprint Fashion Town†which is now famous in the industry.
In addition, Keqiao is the pilot area and leader of the “most run once†reform, and the quality and technology supervision policy provides a strong guarantee. With the transformation and upgrading of the industry, Keqiao Textile Enterprises has appealed to the relevant departments to increase the handling of pattern infringement and protect the originality of the pattern.
Early, Keqiao District People's Court and the District Textile City Market Authority established professional Circuit Court of intellectual property rights, the fight against counterfeiting pattern copyright infringement violations, and on December 4 last year, the first hearing of the case. Continuously optimize the textile copyright protection environment of the textile city, further explore the trial mode of intellectual property characteristics, and strengthen supervision and protection measures. The self-discipline production of enterprises and policy protection support encourages Keqiao textile enterprises to independently innovate and bloom, enhance product competitiveness and expand market share.
Diversification
Promote the full expansion of enterprises
There are often cloth dealers who say that in the production of fabrics, because the dyeing and other processing links are not in place, the problems of color difference and color fastness have become the "roadblocks" on their business roads. Based on this, the fabric color repair enterprise came into being. The color repair enterprise is mainly engaged in trimming the color difference, step, color flower, color, white mark, black and white strip, yarn path, spinning, hole, etc. in various fabrics and finished garments. Stains and other problems caused by lack of production processes.
Shaoxing Meisi Textile Color Correction Co., Ltd. is an early company engaged in color repair services. The company's principal Liu Yiqiao introduced, “I was originally engaged in the fabric business, but the above problems were unavoidable in the production process. Improve the quality of fabrics and reduce the loss of disputes. The repairing company plays a big role.†In this process, Liu Yuqiao suddenly wondered why he would also open a color repair company to learn the craftsmanship and improve the company's service projects. . "By the excellent color-repairing process, the company helped the cloth dealers to recover a lot of economic losses. At present, our service target has extended from the original Keqiao garment factory and textile factory to the whole country." Liu said.
The essence of the supply-side structural reform is structural reform. Among them, innovation is the key. Obviously, Shaoxing Meisi Textile Color Correction Co., Ltd. is aware of this key point. In Keqiao, there are many companies that are expanding and expanding like Shaoxing Meite Textile Color Correction Co., Ltd.
Today's consumer market pursues quality and innovation. If we want to get rid of the phenomenon of enterprise homogenization, stand out from the crowd, seek a strong breakthrough point, and impress consumers, textile companies must constantly create new supply through their flexibility and adaptability. Cultivate new demand, improve the scope of production and innovation, and truly improve the quality of supply.
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