"The past 2017 is the second year of China's textile industry entering the "13th Five-Year Plan". From the perspective of industry operation, there are two positive performances: First, the export situation is better than expected, and second, the operational efficiency is obviously improved. The industry's annual development shows that production capacity, output, and efficiency continue to be concentrated in advantageous enterprises. A large number of automated and intelligent equipment are used to promote the rapid advancement of scientific and technological progress, reflecting the basic trend of the industry's development toward high quality."
Then, in 2018, in terms of home textiles, what is the trend of upgrading consumption in the industry, and where will the winning market be?
On the eve of the "2018 China National Home Textiles and Accessories (Spring and Summer) Expo", Yang Zhaohua, the president of the China Home Textiles Industry Association, conducted an in-depth interview to take this opportunity to fully look around the 2018 home textile industry's new course!
Industry - adjust structure, re-development, and move toward high quality!
The report of the 19th National Congress of the Communist Party of China clearly stated: "China's economy has shifted from high-speed growth to high-quality development." Faced with this epoch-making change, the textile industry needs to face the domestic and international environment full of variables and the basic contradiction of the new era, that is, the contradiction between the unbalanced and inadequate development of the people's good life and development, the concrete manifestation of the industry, and the initiative to drive innovation-driven technology. The fashion industry led by industry and culture, and the green industry transformation led by responsibility, gradually formed the overall positioning and structural characteristics of high-quality development of the industry. "High-quality development" has a very rich connotation. As far as the textile industry is concerned, it must combine it with the desire to satisfy the people's good life. At the same time, it must also be combined with the technological development, fashion, green industrial positioning and industrial form of industrial development. stand up.
In 2018, it was the beginning of the implementation of the spirit of the 19th National Congress of the Communist Party of China. In the field of home textiles, from the upstream fabrics to the terminal channels, the new era has put forward new requirements for its development. Consumers have changed from the pursuit of quantity to the historical transformation of quality. From imitative consumption to personalized and diversified consumption. From focusing on typed products to focusing on service experience. This has prompted companies to continuously innovate and explore products, brands, channels and production models. In the future, the industry will face enormous opportunities and challenges. Equipment technology needs to be upgraded and upgraded, brand culture construction needs to be accelerated, and channel expansion faces new choices. “Adjusting structure and re-development†has become a top priority.
With the in-depth advancement of the new environmental protection law and the structural reform of the side supply, the Chinese economy has entered a new era, bringing new changes and new opportunities to the industry and enterprises. Since 2017, the home textile industry has actively adapted to the new economic normalities, new market changes, accelerated industrial upgrading, and achieved many outstanding achievements in product innovation, brand building, and channel exploration.
In the future home textile market, consumer demand will pick up with the dividends brought about by the national macro economy, including real estate and the two-child policy. Intelligent, automated production methods, quality management, brand and variety of sustainable management methods, as well as the spread of new channels, will become the trend of the times.
Exhibition - approaching the C-end, layout flexible production
In recent years, China International Home Textiles and Accessories Expo is constantly undergoing transformation and upgrading. How to expand the influence of the exhibition in the industry has become a key point for the organizers to think about.
Judging from past data, the advantages of the five exhibitions have become apparent. The overlapping buyers of clothing and home textiles were facilitated at the exhibition, and the linkage between the exhibitions was naturally natural. In this regard, President Yang Zhaohua said that in the future, he will continue to increase the advantages of the five exhibitions, make the influence of the exhibition, and help the enterprise expand as much as possible.
In addition, in order to make the exhibition go to the C-end, more and more in line with consumer habits, the exhibition will use the Internet thinking to increase the impact on the C-end. In this respect, Jingdong has its own advantages, and the direct mining model makes its platform ecology different. The China National Textile Association has an irreplaceable appeal and influence in the field of home textiles. The deep cooperation between the two parties will greatly improve the efficiency of B2B. It can be seen from the preliminary preparations that everyone has shown great support and affirmation for the cooperation between China National Textile Association and Jingdong. President Yang Zhaohua said that through this year's cooperation with JD.com, he will continue to guide the scientific consumption and guide consumers to use scientific and healthy products to improve their quality of life.
It is understood that the cooperation between this exhibition and Jingdong will specifically include the Jingdong Line direct supply area and the forum area. This event will be able to connect more high-quality brands and products to JD.com, and will also make full use of JD's C-end user group and influence to expand the influence of home textile brands.
It is worth mentioning that this exhibition has achieved a large increase in the area of ​​the equipment exhibition area through cooperation with the China Sewing Machine Association. In this regard, President Yang Zhaohua said that today, they are all talking about individualized and diversified needs. But how to meet the needs of individualization and diversification? This requires enterprises to achieve flexible production, rapid response, which will greatly promote the improvement of product quality. We must look at the essence through the phenomenon, which indicates that the home textile industry has hidden business opportunities. In the future, the home textile industry will achieve cornering overtaking in automation and intelligence, improve production efficiency and improve the core competitiveness of enterprises through equipment renewal, transformation and upgrading.
Editor in charge: Xu Yuehua
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