The three-day exhibition of 2018 China International Textile Fabrics and Accessories (Spring and Summer) came to an end today. The “+†theme booth of Xinshen Group once again attracted the attention of the brand with the concept of high-quality linen. Since 2000, he has participated in the fabric exhibition. The new Shen linen fabric dream + has 18 years of experience in fabric trend observation. What kind of fabric do people need today?
"high quality" demand
As people's economic conditions rise, more and more people are willing to buy better, even more expensive products. In the choice of fabrics, it is considered that "fabrics determine product quality." High-quality fabrics have become one of the most significant needs of today's people.
An excellent linen fabric that feels smooth, soft and elastic, is comparable to the texture of silk, and can be blended with a variety of fibers to achieve different effects - to achieve such a high level, high-quality fiber raw materials are one, advanced Technology is the second.
Xinshen linen fabric can achieve 30 years of quality, such as one day, can not be separated from the French and Belgian flax fiber origin, and at the same time can not be separated from the continuous exploration of textile technology and the continuous upgrading of intelligent equipment. This year, Xinshen and Donghua University jointly developed the “Linen scouring technology based on the new biological enzyme preparationâ€, which made the linen surface bright and soft, and the quality of the fabric produced a qualitative leap.
“In the past, we preferred imported fabrics. The quality, workmanship and design requirements were relatively high. Now the quality of some domestic fabric brands is no less than imported, and the delivery period is much shorter,†said one brand buyer.
"Green Health" needs
Green consumption is a new consensus.
On the clothing, we hope to be beautiful, comfortable, gentle, and wear out the value of wearing out health; in home textiles, we hope to be skin-friendly, green, warm, and comfortable to sleep well. Under this trend, natural fibers represented by hemp and cotton have become popular.
At the same time, in the design, people pursue simplicity and generosity, close to nature. For example, the linen sofa fabrics and linen home textile fabrics, which are mainly promoted by the new exhibition, are sought after by simple design and elegant color.
"Fashion, personality" needs
“When choosing a partner, we try to choose a package that is suitable and available for individual needs, or that is sufficiently new,†one buyer said.
From "everyone wears the same" to "wear out my own", the current consumer demand for personality is self-evident, and the supply pattern of traditional fabrics with large quantities and little change is difficult to meet the needs. The personalized customization service provided by Xinshen Designer can specifically formulate the fabric design plan for the needs of the purchaser to meet the needs of different categories and different brands.
At the same time, under the guidance of Sun Lin Design Studio, Xin Shen has a variety of fashion fabrics to choose from. Breaking the intrinsic linen impression, combining the current fashion trends, modern design of linen fabrics, cultural elements in fashion and modernity, is an excellent choice for clothing and home.
"lifestyle" needs
The middle class began to be dissatisfied with a product, but pursued a whole style, a way of life.
This year's exhibition, 800 exhibits of Xinshen Group cover men's wear, women's wear, children's wear, accessories (bags, shoes, hats, scarves, decorations), home textiles (bed products, curtains, mattresses, home clothes, home shoes, cosmetic bags, travel) Pack), home (sofa, kitchen, bathroom, tablecloth, blanket, pillow) four series of fabrics. From wearing, to decorating, to home decoration, to the overall style, Xinshen Linen has formed a whole set of healthy lifestyles, creating a sense of warmth and belonging to the family, truly "letting love back +".
The spring and summer of 2018 Shanghai fabric exhibition is a good time for each brand to observe trends, sampling and ordering, and linkage product development. The new Shen linen fabric dream + in-depth observation and summary trend, with high-quality development attitude, to meet the needs of buyers and consumers Production, transformation and upgrading to comprehensive, research-oriented, innovative linen fabric brand enterprises.
Enter the Xinshen Brand Center
Optical glasses according to the current fashion style, popular elements into design, specially for facial modification, can better show the taste. Using high quality materials, every detail shows excellent quality and exquisite technology. The perfect handling in detail, the flexible use of single color, the fashionable and rich style, and the practical basis make the modern fashion more conspicuous. Fashionable and commendable innovative style and traditional techniques, durable quality and exquisite craft have good reputation among consumers.
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