2018 is destined to be an extraordinary year, and the successive domestic products go out of the country. The big brother's return is not to be outdone, and cooperated with the tide brand VANS to launch the "Heavenly Force" white cloth shoes, out of the street, facing the public, vowed to promote the power of China's goods.
Back to this classic cloth shoes was born in Shanghai in 1927, now it has been 91 years old, it has experienced a bankruptcy two transformations, such as the sale of 58 million pairs this year, is also going abroad to appear in major foreign famous shows, the trend of China Carry forward. Just relying on the classic white-faced red standard element is enough to reap a piece of sexy shoes fans. This time VANS also pays tribute to this retro feeling, and has already fired thousands of dollars in just a few days.
It is a customized model launched by the American custom team The Remade (the team that customized NIKE AIR UPTEMPO Chinese New Year) and YENJOY STUDIO principal K.YEE, named "Return to Heaven" cooperation works, with the return Create a template and create it with the classic elements of OFF-WHITE. The deconstruction technique of OFF-WHITE is reinterpreted and the material is also fully upgraded.
The left and right of the off-white toe is converted into a pinyin printed on the body of the shoe, making the single-color shoes more Chinese-style. The white laces are printed with the words "good laces of pure cotton". They are playful and creative, and they are full of creativity. They truly embody the spiritual connotation of wearing sneakers. Simple but not simple, low-key but connotation.
However, with the advent of reform and opening up, the market at this time not only has the world's big names, but also the entry of Adi and Nike, and the domestic private enterprises have gradually developed. There are more than 30,000 shoe-making enterprises, and the return is no longer the only choice, even from Once a luxury item became a stall shoe overnight. Until 2008, Hollywood superstars wore a pair of pull-back shoes. The back-up shoes seized the opportunity and began to expand into overseas markets. They gradually became fashion darlings and began the road of “returning to lifeâ€.
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