Tax reduction New Deal implemented small micro-e-commerce in July to receive policy dividends

On April 19, the State Council executive meeting decided to introduce further tax reduction measures to continue to promote the real economy to reduce costs and increase the stamina. The meeting decided to further introduce six major tax reduction measures based on the measures to reduce the cost of 200 billion yuan in the first quarter. It is expected that under the overall background of the pilot reform of the camp, the market players will be alleviated throughout the year. The tax burden is more than 380 billion yuan. It is worth noting that the meeting clearly proposed to expand the scope of small and meager enterprises that enjoy corporate income tax concessions.

According to the State Council's deployment, many of the much-recognized tax reduction policies will be officially implemented on July 1. The industry generally believes that the state adopts a tax reduction and reduction policy to allow small and medium-sized micro-e-commerce companies to receive policy dividends. This will not only enable small and medium-sized micro-electronics to develop opportunities, but also benefit a large number of entrepreneurs and small and micro enterprises. The business platform has grown stronger, thereby broadening the tax base, stimulating taxation, and promoting the real economy to become bigger and stronger.

Controversy dust settled

According to the deployment of the State Council Standing Committee, “expanding the scope of small-scale and low-profit enterprises enjoying corporate income tax concessions. From January 1, 2017 to December 31, 2019, the annual maximum taxable income of small and small-profit enterprises will be raised from 300,000 yuan to 50. 10,000 yuan, the income of small and small enterprises that meet this condition is calculated by halving the taxable income and paying the enterprise income tax at the preferential tax rate of 20%.

At the time when the new tax reduction policy is about to be implemented, industry insiders and business people have said that this means that the State Council will encourage and support the development of small and medium-sized enterprises with further tax reduction and tax incentives.

With the implementation of the new tax reduction policy, the previous debate in the society that "small and medium-sized enterprises should increase taxes or reduce taxes" will settle the dust. During the two sessions of the National People's Congress this year, “SMEs' tax reduction and exemption” became a hot topic, and many representatives of the business community and relevant ministries and commissions expressed their views. Half a month later, the State Administration of Taxation and the National Federation of Industry and Commerce held a symposium on this focus issue to explore how to deepen tax reform to help the development of private enterprises. At the meeting, most people in the industry believed that the state's tax reduction and emission reduction policy is conducive to a large number of entrepreneurs and small and micro enterprises relying on e-commerce platforms to develop and expand, thereby broadening the tax base and stimulating tax revenue.

Yu Fenghui, a well-known financial and financial critic, agreed with Ma Yun and stressed that the current tax cuts and fee reductions have become the strongest voice in the society, especially for small and micro enterprises to reduce taxes and reduce expenses is the main content. Implementing “precise tax reduction” on small and micro enterprises on the vast e-commerce platform is conducive to adjusting the income distribution structure.

Mr. Liang Jianzhang, chairman of Ctrip, also believes that e-commerce makes information transparent, online and offline will be integrated and difficult to distinguish, and its supervision and taxation will be integrated. The online unfair and offline unfair claims will be lost. reason.

Regarding the implementation of the New Deal, the industry generally believes that it is a fact that the state promotes tax cuts with practical policies to support the development of small and medium-sized enterprises. All walks of life should shift their focus from relevant debates to support the development of small and medium-sized enterprises to ensure the smooth implementation of national policies.

Zhang Bin, director of the Tax Research Office of the Institute of Finance and Economics of the Chinese Academy of Social Sciences, believes that the relevant debates are meaningless, and that issues such as "e-commerce taxation" should be removed from misunderstanding. He introduced that, in fact, China's current tax law does not have special provisions for e-commerce transactions. E-commerce, like traditional businesses, has always applied the existing tax laws, and there is no so-called tax-free treatment. Objectively speaking, both online and offline are within the scope of tax administration, so e-commerce companies are not subject to special treatment in terms of taxation.

Small micro-electronics get policy dividend

Regarding the new tax reduction policy to be implemented, all walks of life have expressed their welcome, and believe that the national policy orientation is to continue to reduce the burden on small and medium-sized enterprises, and does not distinguish between e-commerce companies, which means that the national policy measures will cover a large number of small and medium-sized micro-e-commerce enterprises, A large number of small and medium-sized micro-e-commerce companies will receive a policy dividend.

Zhang Bin believes that there have been some misunderstandings in the discussion of taxation of e-commerce in the society. Many people have not noticed that e-commerce enterprises and e-commerce platforms themselves have become an important force for state taxation, especially the fact that the platform drives massive taxation. The view of taxation and taxation on small businesses on the platform is not only inconsistent with the country's consistent policies, but also not conducive to water and fish farming, broadening the tax base, and stimulating employment.

More industry insiders believe that after the implementation of the new tax reduction policy, it will promote the further development of the small and medium-sized micro-e-commerce, and at the same time, it will also drive a large number of “double-creative” enterprises, and expand the e-commerce economy while making the real economy bigger. Add bricks and tiles. On many occasions, Ma Yun emphasized the importance of small and medium-sized micro-e-commerce to the development of the national economy.

Compared with large enterprises, small and medium-sized enterprises have weaker viability and are still in an unfavorable position in most cases in the market. For example, large enterprises have government policy support and various resources. As far as loans are concerned, as long as there is bank flow, they can be obtained, but small and medium-sized enterprises cannot enjoy these. Therefore, from this perspective, the tax reduction and reduction of small and medium-sized enterprises, including e-commerce enterprises, is actually helping them to get rid of the development dilemma and create a favorable market and policy environment for their development.

Zhang Bin said that the domestic C2C trading platform contains a large number of small and micro enterprises and part-time individuals. According to Alibaba's data, if the annual turnover of 240,000 yuan is calculated according to the VAT and business tax threshold of 20,000 yuan per month, 94% of the net merchants' transaction amount will not reach the threshold. This means that with the implementation of the new tax reduction policy, these massive small and medium-sized micro-network stores will be able to develop in a more relaxed tax environment, which will help a large number of high-quality small and medium-sized micro-electronics with operational strength in the future. The rapid rise will also provide a development platform for the majority of “double-creative” enterprises.

Relevant data shows that as of now, only Taobao has produced more than 500 original apparel brands, more than 500 sports brands, thousands of independent home brands, more than 6,000 Maker projects, and more than 200 original IPs being hatched. At present, many e-commerce companies on the Ali platform are responding to national strategies including “intelligent manufacturing” and “supply-side reform”, and are actively integrating with offline entities to innovate and produce a large number of quality products. With the promotion of national tax reduction policies, this trend will create more, more extensive and more valuable quality enterprises.

In fact, local governments have now realized the importance of vigorously developing the e-commerce economy in a relaxed tax environment. In order to help the small and medium-sized micro-electronics enterprises to develop in the future, many governments including Jiangsu, Zhejiang and Guangdong have recently launched operations.

Take Jiangsu, an e-commerce economy, as an example. Recently, the Xuzhou Local Taxation Bureau formed a “tax propaganda service team” with a printed “Popular Entrepreneurship and Innovation” tax preferential policy brochure, and came to the “China Taobao First Village”. The so-called Dongfeng Village of Shaji Town, Suining County, carried out tax incentives and publicity activities. It is reported that the bureau has taken measures to implement tax incentives. Since last year, the tax reduction and reduction of e-commerce entrepreneurs in the jurisdiction has totaled more than 16 million yuan, effectively promoting the “Taobao Village” e-commerce enterprise to “shift and speed up”. The bureau also introduced that because e-commerce companies lack professional financial officers to interpret tax policies, it is easy to miss the tax concessions. Through in-depth publicity, it is possible to set aside the policy for enterprises to clear the barriers and make e-commerce companies run faster.

The real economy will be backed up

Most people in the industry also said that the implementation of the tax reduction and burden reduction policy will not only benefit the small and medium-sized micro-electronics companies, but also greatly support the real economy. Many home appliance companies have indicated that while the tax base is being broadened to boost massive tax revenues, the state's new tax reduction measures will also help e-commerce platforms and a large number of small and medium-sized e-commerce companies to further create jobs. According to the report “The Future of 2035, 400 Million Digital Economy Employment” published by the Boston Consulting Group (BCG), by 2035, the new Chinese economy represented by Alibaba will reach nearly 16 trillion US dollars, and the employment capacity will reach 4.15. The entire new Alibaba economic ecosystem, including the new retail sector and services, logistics, cloud computing, etc., will create more than 100 million jobs.

As one of the fastest growing companies in Jinan, Shandong, Handu Yishe is a typical small and medium-sized e-commerce company. The company has grown from six or seven people at the beginning of its business to more than 1,700 today. If you plan to operate 1,000 brands in the next 10 years, the demand for talent will rise 6,000 to 8,000. In addition to directly driving employment, Handu Yishe has more than 200 garment production suppliers nationwide, and thousands of fabric and accessories suppliers. Handu Yishe has indirectly stimulated employment in the supply chain employment and logistics industry, with more than 50,000 people. .

In the first half of the year, Handu Clothing Co., Ltd. once again heard good news. Based on its various innovations in the e-commerce ecosystem, the company has passed the high-tech enterprise certification. In the past three years, you can enjoy the relevant preferential policies of the state on high-tech enterprises, that is, to pay corporate income tax at a rate of 15%. Handu Yishe believes that the state and relevant taxation departments, with a highly recognized attitude towards e-commerce-driven innovation and employment, can use more funds to expand development, thereby driving employment and giving back to the society.

With the increasingly clear economic development trend of “new retail” and “consumption upgrade”, the tax reduction and burden reduction policy will also extend from online to offline, benefiting more entities.

Take Dongguan garment industry as an example, the local e-commerce capacity demand has accounted for more than 60%, followed by foreign trade demand, and finally the demand of wholesale or brand. At present, the factories that work most closely with e-commerce are mainly small and small, and the number of employees is about 100.

“A large seller with an annual sales of 5 million pieces probably needs to cooperate with more than a dozen small factories, and there are nearly a thousand employees behind it.” Wan Xiangshu, founder of Dongguan Yingshang Clothing Co., Ltd. said. With the emphasis on supply chain capabilities of e-commerce companies in recent years, the radiation range has gradually extended from garment processing plants to industrial-related surface-accessory enterprises, such as fabrics, accessories, and secondary processes. More than 40 Amoy brands, including Inman, are also working with Tmall to accelerate the deployment of new retail. At present, there are over 300 stores under the Yinman line, and the sales revenue in 2016 is expected to exceed 150 million yuan.

It is an indisputable fact that these e-commerce companies have driven employment and taxation in upstream and downstream industries. As the country's tax reduction policies for small and medium-sized enterprises continue to fall, small and medium-sized enterprises, both online and offline, will gain a more relaxed development environment and gradually become a "new engine" for the sustainable and healthy development of the real economy.

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