"Laughing" star fashion, New York Times Square was "conquered" by Music Lefeun

2018, for Chinese brands, is doomed to be an extraordinary year! China's leading brand of golf apparel than the music Lefen, in recent days a strong tyrant in the New York era of advertising, let the world cheer for Chinese brands.

An excuse to share the national self-confidence with the Chinese-style smile of Nasdaq's "world's largest screen"

Biedereffen released the advertising creative design with the brand's endorser Yang Shuo and the brand's friend Jiang Yiyan's “Chinese Smile” as the theme, and the brand's “confidence” spirit was perfectly bloomed in the world. The Chinese national brand faced the attitude of “malicious blow” and still confidently smiled. It also won world applause and overseas media reports.

Coinciding with the second China Brand Day, the detonation of the NASDAQ Big Screen in New York this time represented Biederlefen's efforts to publicize Chinese national brands, tell Chinese brands well, and increase the influence and awareness of national brands. Determined; but also for more than music Lefan marketing offensive plus fire, greatly enhance the brand awareness at the same time, harvest a large number of people's goodwill.

As a high-end apparel brand, Bielephin understands that his target audience is those who have a taste of quality and understand fashion. A world-class high-end product that wants to be acknowledged by the world must have one thing to do – it has an inheritable sentiment. Bierlefen did it with three?i:

The first step: endorsement of the stars, from the inside out with the brand a high degree of fit

On January 28, 2018, Bie Le Fen signed Yang Shuo as the brand's spokesperson. Yang Shuo's self-confidence, sunshine, fashion, and healthy image properly demonstrated confident, dynamic, and fashionable Bie Lefen costumes.

Immediately afterwards, actor Jiang Yiyan was also impressed by Le Tournai and became a friend of the brand than Lepreuen. Jiang Yiyan’s self-confidence in “following the heart and living out of the true self” is precisely the fear of the international strong players and the focus of “three highs and one new” (high-quality, high-grade, high-tech, and innovative) Bieleufen’s. .

The second step: start the world-class marketing war, help brand growth

Choosing the world's top events to meet consumers directly can not only demonstrate the brand's grades, but also reflect the brand's movement genes. This undoubtedly serves two purposes and is a multiplier.

Small enough to hold hardcore clubs to help cum EMBA students compete in the Gobi Challenge, to sponsor the world-renowned Olympics national team, and to use the unprecedented fashion show Pa Ping La Liga.... Stopping is even more fashionable than many international big names.

The third?i: speak for the country

Whether it is the “five-star red flag” as the inspiration for the design of “five-star shirts”, the historical moment for the country to win glory at the Olympic Games, or the honorable gift of the Global Forum of China Travel and Tourism, and believing in the confidence of the Chinese elite and dress selection At the same time, keep in mind the pride and self-confidence of being a Chinese national brand, and share the honor and disgrace with the nation.

In the era of positioning marketing, it is difficult to establish a brand without innovation and characteristics. This time, Bille Lefeun landed on the NASDAQ Big Screen, which further enhanced the consumer confidence of the target consumer group. He led the international fashion and led the fashion industry. It is no longer just following the footsteps of Paris and Milan. It can be achieved through world design. The beauty of China.