Today, "Heng Yuan Xiang" is on fire! Its fire lies in a time-honored Chinese brand. Although it has become the leader in domestic brands of the Chinese textile and garment industry, it is fortunate to be a sponsor of the 2008 Beijing Olympic Games. What does everything explain? Time is not a problem, brand value is the key. "Hengyuanxiang" has done it, and even the agents who follow them have done it. Hengyuanxiang has achieved the dream of many agents. Among them, as a Hengyuanxiang cashmere coat leisure series nationwide Zhuang Qiang, general agent is one of them.
To be a good state head state - to visit Hengyuan Xiang cashmere coat leisure series national agent Zhuang Qianyong
When a good "head" - insist on it
From the beginning of entering the field of clothing, Zhuang Qianyong has been engaged in wool sweaters, cashmere agency business. This is also his first gold in the clothing industry. For the cashmere market, many brand agents believe that this market space is too small, do not want to Too much effort is devoted to doing it, and Zhuang Chiayong thinks this field is very big. He always believes that there are great market spaces in all fields. It depends on your own vision and persistence. Of course, you also need courage.
Today, many people will ask why Zhuang Qiang is so fortunate to become the national agent of the Hengyuanxiang cashmere coat leisure series. This goes back to 2004. At that time, Zhuang Qian made a few years of Hengyuanxiang’s wool sweater and cashmere sweater regional agent. Think you have done it
No more market space can be explored, the market has become saturated, and markets need to be re-selected to expand the market. At this time, he saw the cashmere coat leisure series is still a very new field, the market has no professional When the manufacturer was selling, he saw new hope. So, he took his dream and confidence and found Mr. Zhu Quanhai, general manager of Hengyuanxiang Cashmere Co., Ltd., to discuss his intentions of cooperation. He talked for a long time with his endless words and his firm and persistent belief. Listening to his ambitious plan, Zhu’s general manager moved, and this time they talked about the success. In this way, Zhuang Qianyong became the national distributor of the Hengyuanxiang cashmere coat leisure series. Since then, the Hengyuanxiang brand cashmere coat leisure series has become another of this brand. The important competitiveness, the powerful expansion has occupied the market share, won the market recognition, which is inseparable from Zhuang Qianyong's keen eyes and resourceful thinking.
Currently in the Beijing Bairong WTO Mall, a total exhibition area of ​​more than 1,000 square meters, is a perfect display of the Hengyuanxiang brand image, is conducive to understanding the market sales and customer feedback. Recall the past, from the Hengyuan Xiang brand this series of blank to gradually The branded clothing that has grown up has been tested by the market and recognized by consumers. All this is described in the words of Zhuang Qiangyong as 8 words: "pain, suffering, twists, sweetness".
When a good "head" - insight blank is successful
Now, the Hengyuanxiang Cashmere Coat Casual Series ranks among the top among similar brands in the country, causing more and more attention among people in the industry. The affirmation of Zhuang Qianyong is also many, because in the many categories of clothing, it is very seasonal. Today, Hengyuanxiang’s market terminal is mainly based on the stores in large shopping malls and the Hengyuanxiang stores in urban luxury locations. Together to support the stability and development of the market, the Hengyuanxiang cashmere coat leisure series is the industry leader. Of course, in the increasingly competitive and even cruel market, every franchisee of the Hengyuanxiang marketing network will play a pivotal role.
When asked why Zhuang Qiang had the courage to choose this market gap, he smiled and said: Since it is to be done, I am confident that it will be stronger and bigger. When it is a good "head", he will live up to the national dealers Expectation. From his firm eyes, I read a truth about a career. It is not that there is no successful case for your reference. What you need is to make yourself an example of a successful case.
From the figures of Hengyuanxiang Cashmere Coat Casual Series, it can be seen that his success is not fabricated out of thin air. From 2004 till now, Hengyuanxiang Cashmere Coat Casual Series has 15 agents and agents at the provincial level in the country. There are more than 60, annual sales of 50 million, annual sales of 100,000. Of course, this is inseparable from the "hardware" foundation, Hengyuan Xiang cashmere coat leisure series are selected international quality fabrics, by the domestic excellent manufacturers Made of cashmere coat leisure series dotted with suede accessories imported from Finland and Denmark, the design is simple and elegant, changing the previous style is simple, monotonous color defects. To maintain the Hengyuan Xiang products has always been simple and complicated, traditional and modern, natural The combination of humanities and culture also caters to consumers' pursuit of noble and dignified and relaxed sweet clothing. The nano leisure series launched this year is more comfortable and lighter.
When a good "head" - happiness is the source of happiness
Zhuang Qianyong has always made the Hengyuanxiang cashmere coat leisure series his own business. In addition to the charity events organized by the Hengyuanxiang Group Company, Zhuang Qianyong is the “daddy†of 10 children. Talking about this matter, he was very happy to tell the reporter: “ Funding Sichuan orphans to go to school is the most meaningful thing that I feel right now. It does not mean that I have no children to do this. I have two children myself. Whenever I see my children, I have a lot of happiness. Beside us, it reminds me of how those orphans lived. They are still sad for the issue of food and clothing. They look at the outside world with that eager eye. The material can be no, but they must not be mentally destitute. So, I think my meagre power is useful, and of course it is not to get a return. "He plans to sponsor 12 orphans in Sichuan to study this year, so that these children can get everything that the normal family children should have. In the temperament Zhuang Qianyong said: "Human nature is good, and I don't want them to misunderstand society because of external factors. Children's childhood should be
It is innocent, pure knot, happy, and beautiful. It should use the best hope to meet tomorrow's tomorrow."
This reminds me of the origins of the three words “Heng Yuan Xiang†in the book “The Goat Goes Down in the Worldâ€. Shen Laizhou, the founder of Hengyuan Xiang, was apprenticed in the Kukangyang grocery for an earlier period, and was hung at the time. There is a couplet called "Henglu Department Store, Yuanfa Qianxiang" written by the late Qing Dynasty calligrapher Zhao Zhiqian. There are not many books on Shen Laizhou, but he saw this couplet every day for many years. A theory has been made: Constant, took it forever in the ancient times; the source is taken from the source, the source is continuous, and the life and the life are immortal; Xiang, nature is auspicious and wishful. What a wonderful combination of these three words is Artistic conception. He established a wish. If he opens a new store one day and can create a brand name, he uses "Heng Yuan Xiang" as a signboard!
At the entrance of Zhuang Qianyong’s office, there is also a couplet: “Conserve the credibility of merchants, wealth and prosperity to benefit the people of Liminâ€, banner: “Good luckâ€. Two pairs of couplets, in fact, shows the value of “Heng Yuan Xiang†to the brand. Persistence!
On August 8th, the 2006/2007 Hengyuanxiang Cashmere Coat Casual Series New Products Conference to be held in Beijing Bairong WTO Mall will be a once-in-a-year event for the Hengyuanxiang Cashmere Coat Leisure Series franchisee. I believe it will also be Hengyuanxiang Cashmere. Coat leisure series business new milestone!
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