Do not break | AUM 2017 early autumn new product preview

In the Autumn 2017 series, AUM infuses female characters of the era, inspired by the legendary story of Frieda Carlo and a rich and determined inner world. Combining the wonderful power of change and opposition, with a new texture, in the dress full of colors and emotions, to arouse women's sense of independence, brings a more agile and firm mystic temperament for elegance.

Like the destiny of Frida, the early autumn series revived the original free light with new confidence. The entire collection is elegant, young and full of poetry. With the gorgeous and soft color of burgundy, hibiscus, maple orange, mijin, and light apricot, it brings a “quiet, noble, pure and elegant” femininity.

"A woman in a new era who is not affected by tradition, and constantly breaks through the past / is free and independent and full of ideas."

Glossy satin fabrics and light chiffon were used for the first time. They were minimalist and full of mystery. At the same time, they were fused with smooth outlines and folds. They were presented in a modern, free-cut language, allowing traditional costumes to be placed in a contemporary context and rebuilding this season. New design language.

“ Soft but tall and straight/ calm yet noble/ retro and contemporary

Those who dare to contend with life can all shine with their own loyalty. With an irresistible attitude, use the world to fill the heart. Only by constantly exploring one's own will it be possible to make changes happen.