Children's wear upgrade in fashion children's wear, 2017 Cool Kids Fashion in Shanghai

On July 19, 2017, the 3-day 2017 Cool Kids Fashion (Cool Kids Fashion Shanghai) will kick off at the National Convention and Exhibition Center (Shanghai). As the top fashion children's wear event, this edition of Cool Kids Fashion Shanghai will bring together 95+ fashionable children's clothing brands and many business people from 16 countries/regions.

Nielsen released the "China Consumer Trend Interpretation Report" shows that after the 90th consumer has a unique personality and appeal, but also pay attention to seeking personalized products. When these consumers gradually became the main consumers of the children's wear market, the homogenized children's wear on the market was no longer able to meet their consumer needs. Fashionable children's wear with a sense of design is increasingly being embraced by the new generation of consumers and industry traders. Favor, thus stimulating consumer spending in the children's wear market.

Connected with 95+ fashionable children's wear brands from 16 countries (regions)

This year's Cool Kids Fashion Shanghai will have 16 MAYA (USA), Farg & Form (Sweden), Emile et Rose (UK), RIA (Spain), Tip Toey Joey (Brazil), Sudo Kids (Australia), and teenmix (Hong Kong) etc. 95+ children's wear brands from 16 countries and regions, including countries and regions, collectively made appearances, helping many distributors, department stores and commercial real estate, individual retailers, franchisees, fashion buyers, etc. Fashionable children's wear on behalf of consumers.

Facing the fashion elite and cutting-edge design, keeping up with fashion trends and improving business skills

While promoting business and trade cooperation, 2017 Cool Kids Fashion Shanghai has vividly displayed fashionable trends of children's clothing trends to the audience through a series of exciting activities to share the business skills of fashion children's wear:

“Trend Forum”: 2017 Cool Kids Fashion Shanghai and WGSN, the world-famous fashion trend research organization, share the trend of children's wear in winter and winter of 2018/19, and analyze the four major trends for the audience – blending, philosophizing, dreaming and daydreaming Spirit, and analysis of fashion trends and design elements of children's wear. Raj, the manager of H&M regional visual display and indoor service display, delivered the keynote speech “ Selecting and Purchasing H&M Schoolchildren 's Wear”. “Children's Wear Design Contest”: 20 finalist design pieces that stand out from 1,241 global design submissions will be displayed live on the model catwalk show to showcase the new children’s fashion designer’s fashion children’s wear design and innovative thinking, encourage design innovation and talent exchange .

“Children Fashion Show”: MAYA (USA), Babiboo (Hong Kong, China), Dr. Teddy (China), Hanakimi (UK), Snow (China), Hai Doll (China), Kid Po (USA), and Little Pony ( The United States, Transformers (USA), and the world-renowned children's wear brands from the Spanish pavilion and the French pavilion performed on-the-spot shows to show off various styles of fashionable children's wear.

Learn more about trade shows and pre-registration visits 2017 Cool Kids Fashion Shanghai
Media Contact:
UBM China (Hangzhou)
Qian Xiaoyu Senior Manager, Marketing Department

About Cool Kids Fashion

Presented by UBM plc, Cool Kids Fashion is a collection of the world's leading children's wear and accessories and business elites aged 0-16 years. It is in sync with international fashion trends and is a top fashion children's wear event that cannot be missed. At the same time, through the series of activities such as children's wear design competition, fashion design show, trend forum, children's fashion show, children's wear museum and trade fair, etc., the trend of fashion children's wear industry is leading.

About UBM Asia

UBM Asia Limited is part of the UBM plc listed on the London Stock Exchange. It is the largest exhibition organiser in Asia and the largest trade fair organiser in China, India and Malaysia. UBM Asia has a strong international network and is headquartered in Hong Kong. Its subsidiaries are located throughout Asia and span the United States. It has 32 offices in 24 major cities and employs 1,300 people.

With more than 30 years of experience in UPM Asia's service industry, the industry covers 19 market segments, including 230 business and event projects, 28 high-quality professional magazines, and 18 online products operating around the clock, with more than 2,000,000 people from all over the world. Exhibitors, buyers, conference representatives, advertisers and readers provide one-stop diversified global services such as highly profitable business matching, high-quality industry news and online trading networks.

China, Southeast Asia, and India are leading the world in the speed of development of the trade and exhibition industry. UBM Asia is actively expanding its business in these three markets. UBM China has set up 12 offices in major cities in Mainland China, including Beijing, Shanghai, Guangzhou, Hangzhou, Guzhen and Shenzhen, and hosted 90 convention and exhibition projects. UBM Asia has offices in the ASEAN region including Malaysia, Thailand, Indonesia, Singapore, Vietnam and the Philippines, hosting 70 exhibitions. UBM Asia's professional teams in Mumbai, India, New Delhi, Bangalore, and Chennai host more than 20 convention and exhibition projects each year.

UBM Asia was awarded the "Asia's Most Trustworthy Trade Show Organizer" award in the 2016 Hong Kong Most Valuable Enterprise Excellence Award.

About Us

UBM is the world's largest pure trade show organizer. In an increasingly digital world, meaningful people-to-people connections have never been so precious and important. At UBM, our in-depth knowledge and enthusiasm for the industry allow us to create an outstanding exhibition experience and help people succeed. Through our exhibition, people are more efficient in establishing contacts, closing deals, and expanding business. Our 3,750 people in more than 20 countries in the world provide professional services for more than 50 different industries, covering areas such as fashion products and pharmaceutical raw materials. We are proud of our global network, experienced and passionate people, and industry-leading professional exhibitions that together create exciting opportunities for business people to realize their grand scheme.