How does the traditional knitting industry embrace the Internet?
In recent years, with the micro-innovation in the channel and supply chain, the retail industry has emerged with innovations in business models such as O2O and C2B. Internet thinking is booming, e-commerce is forcing the palace, and the traditional Chinese knitting industry is facing an unprecedented crisis.
How to turn the “knowledge†of Xinjiang knitting industry into “machineâ€, the first “Knitting Industry Future Development and Operation Mode + Internet Forum†in 2016 was held on August 28, 2016 at Dehui Group. Relevant experts from the textile industry in Xinjiang and nearly 100 industry representatives attended the conference to discuss how the Xinjiang knitting industry developed under the “Internet Plus†era. Leader of Textile and Apparel in Xinjiang International Textile and Apparel Trade Center, Chen Bin, Secretary General of Xinjiang Textile and Apparel Chamber of Commerce, Zhang Pan, President of Autonomous Region Underwear Industry Alliance, Zhao Linyi, General Manager of Xinjiang Wisdom Cube Network Technology Co., Ltd., and relevant person in charge of Dehui Group Co., Ltd. Attend the meeting and give a keynote speech.
Chen Bin, secretary-general of the Xinjiang Textile and Apparel Chamber of Commerce, believes that the knitting industry is an integral part of the textile industry. As an important part of the textile industry chain, its products cover three major areas of clothing, home textiles and industrial textiles. A major problem in the current Chinese knitting industry is that the sales pattern in the domestic market has changed, and e-commerce has grown rapidly. Knitting enterprises have obvious characteristics of continuous production, product outerwear, and global distribution. At the same time, enterprises are showing a trend of polarization. Based on this situation, only innovation can make a way out.
Zhang Pan, president of the autonomous region underwear industry alliance, believes that the current online sales model characterized by e-commerce has profoundly changed the operating mode of the industry. Driven by the "Internet +" model, the knitting industry has also ushered in a new historical turning point. The knitting industry in Xinjiang should be based on technology and promote the application, and apply advanced technology to serve the development of the industry. At the same time, we will develop more differentiated and high-performance products and open up the market through “Internet +†to provide guarantee for the long-term development of the knitting industry.
Zhao Linyi, general manager of Smart Cube, said that e-commerce is the application of big data, data analysis, search and personalized recommendation. The reason why many companies pay attention to e-commerce is to take advantage of the data application. Online sales are nothing more than competition for traffic and competition for conversion rates. They are inseparable from the analysis of data. Only through the analysis behind it can we understand the future direction of development. Previously, the market relied on market sensitivity, and in the future it relied more on the controllable analysis of data.
With the extensive advancement of big data, reducing the cost of big data analysis, simplifying the difficulty of deployment, and increasing the speed of analysis have become the primary concern of more and more enterprises. Innovative big data technologies and solutions enable rapid data mining and analysis, helping companies drive big data value, deepening customer relationships, avoiding risks and fraud, and improving business performance.
Internet + era knitting enterprises do not turn "fold"
Talking about the bottleneck of traditional enterprise operation and transformation, General Manager Zhao Linyi reminded the majority of knitting enterprises that the knitting industry is now at a new historical turning point. On the technical level, the transformation is mainly manifested in five aspects: one is the maturity and application of a new generation of knitting machinery represented by digital equipment, which provides the possibility of improving production efficiency; the second is the development of high-performance and differentiated fibers. The application of the material transformation represents more choices for product development; the third is the multi-functional, personalized use of the finishing technology to provide a more powerful life for the fabric; the fourth is the enterprise management characterized by the integration of two The management model provides a better approach; the fifth is that the online sales model characterized by e-commerce has profoundly changed the operating model of the industry.
Industry 4.0 meets the Internet online and offline who can not be separated"
Industry 4.0 and the Internet have opened a new door to digitalization, bringing the textile and apparel industry from the simple manufacturing, wholesale and retail to the era of innovation. Collect global data trends through Internet technology, conduct data analysis, and closely link with production control systems. Utilize the advantages of the Internet and new technologies to realize the transformation of the "Internet supply chain." At the same time, new technologies such as 3D printing, digital workshop, smart wear, 3D fitting, smart stores, and omni-channel sales will lead the apparel industry to change. This era of changers, who bravely embraces change, who will create and lead the future.
In 2015, with Alibaba's shareholding in Suning and the acquisition of Yintai, Jingdong invested in Yonghui. The value of the physical store was re-emphasized by Internet companies, breaking the remark that the real economy will be completely closed down and replaced by e-commerce.
In the online traffic bottleneck stage, the fragmented traffic of offline stores has become a new traffic portal that Internet companies value, while the online and offline supply chain cooperates to facilitate consumer-centric omni-channel sales services. According to the Accenture Consulting Survey, the Chinese consumer market is showing signs of “returning to physical storesâ€. The data shows that the proportion of consumers who plan to shop more through physical stores in the future has climbed from 18% in 2014 to 26%, and 93% believe that physical store shopping is “very convenientâ€.
As the construction of “Xinjiang Textile and Apparel Trade Centerâ€, Dehui Group has deeply realized this point. Based on the 30-year focus on Xinjiang's commerce and trade industry, Wanda Feifan E-commerce, jointly invested by Wanda and Baidu, is worth 17 billion yuan. Form an alliance, realize the C2B model, and connect the Internet in an all-round way through display, order, transaction, experience, and build an Internet data platform for its customers. Through the online Wanda Dehui fly E-commerce + line under the Wande business circle merchant = Internet experience one-stop consumer service new upgrade mode; for the resident customers to develop the corresponding marketing and sales strategy, and ultimately achieve online and offline Parallel development, long-term development of brand and sales, a virtuous circle of benefits for both merchants and consumers.
“Promoting trade with industry, industry and trade linkage†strategy brings Asia and Europe 1.3 billion market
With the release of the national “One Belt, One Road†strategic concept, Xinjiang is the core of the Silk Road. The importance of developing Xinjiang's textile and garment industry has been mentioned in the strategic height of politics and economy. Xinjiang textile and garment industry will become the eastern industrial transfer. To promote the pillar industries of employment in Xinjiang.
In order to change the long-term lack of clothing industry chain in Xinjiang and the over-reliance of clothing market on mainland garment manufacturers, the central government invested 10 billion yuan to support the development of Xinjiang textile industry, driving 1 million people to employment, and extending the industrial chain of Xinjiang textile industry to garment processing. Sales, etc. In the development of Xinjiang textile industry, the implementation of the "three cities, seven gardens and one center" planning layout, to create a clothing industry chain. In particular, the two central Xinjiang working symposiums were held consecutively. The state and the autonomous regions successively issued a number of measures and differentiated policies, and the Xinjiang textile and garment industry entered the fast lane.
In recent years, the China National Textile and Apparel Council has signed a memorandum of cooperation with relevant government departments in many countries along the Silk Road. In the next few years, China's textile and garment industry will focus on Xinjiang and develop textile and garment industries together with neighboring countries, especially Central Asian countries. This means that China's Asia-European “1.3 billion†consumer market, which has developed to the west, has opened up to the Xinjiang textile and garment industry.
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