Even if you don't have anything wrong, it's too old to be changed.
This article was issued by Yu Xi authorized i dark horse.
" No one guarantees that one thing is permanent, because human nature is to be updated. " Ma Huateng once felt that he was more and more incomprehensible in an interview in 2014. For example, he missed Snap's early investment opportunities.
Although it had already received investment from a well-known US investment agency such as Lightspeed Ventures and Benchmark, and even Facebook was willing to bid for $3 billion, it is clear that there is doubt about whether Snapchat can subvert Facebook.
Because it was also during this year, Facebook's market value exceeded the $200 billion mark, becoming the world's 22nd largest company, and accounted for 75% of the total social network advertising spending market share, up to 11.4 billion US dollars. In the same year, Snapchat’s income was only $3 million, but it burned a total of $128 million.
Now that Snapchat's company name is changed to Snap, Snap completed the rumor that founder Spiegel refused the Facebook takeover offer, and will complete the IPO this month with a valuation of nearly $24 billion, and more and more people. Seen as the subversive of Facebook's future, even Facebook will not hesitate to launch or plan to launch products such as burn-in, photo glasses, etc. in an attempt to attack the new social giant.
The same is the juvenile genius, which originated from the campus, and even went to court for the source of the creative source. Brown, who had known himself as an early partner of Snap in 2013, had taken Snap to court, claiming that Snapchat's idea came from his PiCA boo product released in July 2011, and he also worked as a team member on Snapchat's logo. This story is exactly the same as that of Facebook founder Zuckerberg and the Wenkleworth brothers.
But Snap has a fundamental difference with Facebook. Facebook has defined itself as a social network since the first day of its birth, and Snap's product core to date is still the super camera Snapchat.
Taking photos with a mobile phone is not a new thing. As early as November 2000, Sharp launched the world's first camera phone in Japan, the Sharp J-SH04, which carries a pixel of only 110,000. The rear camera, but the price is as high as 500 US dollars, considering the exchange rate and inflation changes, this phone is about the price of today is equivalent to a 128G iPhone 7 Plus.
But 17 years ago, Sharp didn't make mobile phone photos popular. Just like Ueda Hiroshi, who invented the selfie stick in the 1980s, this photography enthusiast designed his digital camera to solve the self-timer problem. An extendable lever with a tripod screw and a mirror in front of the camera so that the user can see the operation of the camera. Unfortunately, the patent for the selfie stick expired in 2003, and Ueda has not waited for it. The popularity of the stick.
All great inventions and creations will always have a long gestation period, and until all the conditions are met, the dramatic changes will burst in a short period of time. Until the advent of the smartphone era, and the 3G / 4G network and Wifi solved the problem of people transferring pictures, mobile phone photos really became popular, and Snapchat grabbed 18-24 with excellent filter effects and new exotic AR stickers. The young user's heart, and thus stepped on this vent.
"With Caesar, there is his Brutus," Zweig said in "The Stars of Humanity". When Facebook is so big that it has to monopolize social networks, it is natural that someone will choose the challenge and get the supporters. Snapchat is one of them.
Based on the added post-burning function based on the super camera, Snapchat allows young users to no longer worry about the parents seeing the chat records between young people, and does not need to be afraid of the re-enactment of "Yan Zhao Men". Expressions, photos and short videos are gradually becoming the new social language for young people.
In addition to social networking, as AI has become hotter and hotter, Snap, which occupies young people's mobile phone cameras, has more stories to tell. Because the camera is the extension of the eye as the mobile phone becomes a difficult part of the segmentation, Snap is also spared no effort to seize, all with images to record the world-related entrances, such as smart camera glasses.
In a sense, the phone camera is replacing our eyes, which is not alarmist. The following two photographs were taken at St. Peter's Square in the Vatican, which was the result of the election of Pope Benedict XVI in 2005 and the election of Pope Francis in 2013.
People have become less and less able to satisfy the text as a single message delivery vehicle. After the infrastructure is perfected, people's demand for rich media content has become stronger. It is hoped that more people will always have the characteristics of human nature, but it is also because This dissatisfaction drives the advancement of technology and society.
So we see that the competition about the camera has become more intense, but users obviously don't need so many different camera products, so the oligarchy becomes the final trend.
Like Snap, Mito, which occupies people's mobile phone cameras in China, also went public in Hong Kong last year. This company started in the PC era online retouching tools, almost all mobile products are built around mobile phone cameras. According to Mito's announcement, as of October 2016, Meitu's products totaled 456 million monthly active users, much higher than Snap's 300 million monthly jobs.
However, compared to Snap's rapid success, Cai Wensheng and Wu Xinhong's Mito has a big gap in market value with Snap, but the foundation seems to be solid. " I dare to fight and bet on gambling. I often gamble on one thing in the case of backwaters. " Cai Wensheng once commented on his personality. Therefore, when the mobile Internet wave started in 2011, Cai Wensheng struggled for many years in the field of retouching beauty on the PC side. Choosing a gambling gambling "based on mobile cameras to make images more beautiful" is a demand point, and together with Wu Xinhong, launched a series of mobile beauty models, beauty cameras, beauty shots, tide self-timer and other products, all users will be self-timer, change The needs of the United States are all covered.
Just as Snap caught the slow start of Facebook's mobile terminal, Meitu also successfully used the mobile wave since 2011, relying on the mobile traffic dividend to quickly form a product matrix. Although this product matrix is ​​not as sharp as Snap's single point breakthrough with Snapchat, it can make Mito become the fourth largest mobile traffic import company in China outside BA T after successfully capturing the mobile phone camera of most female users in China. .
However, the recognition of Mito in the Hong Kong stock market is not as high as that of Snap. The market value of Snap's IPO is expected to be between US$19 and US$24 billion. The market value of Meitu has been stable at around US$5.4 billion in the near future, and the market value is only 1/4 of Snap.
The reason behind this is complicated. Compared with the more promising and more willing to believe in the future growth of the US stock market, the Hong Kong stock market clearly values ​​the company's current financial data, and companies that are not accustomed to losing money enjoy high valuations.
On the other hand, the Hong Kong stock market is dominated by traditional industries, with an average growth rate of only 10%, while Mito’s revenue in December 2016 is nearly five times higher than the monthly average of the first half of 2016. Internet companies with hundreds of millions of users, Hong Kong stock investors lack experience in explosive growth of income such as five times a year.
Of course, Mito is also trying to change the perception of Hong Kong stock investors. According to the information disclosed, Mito expects its Internet business and other segments to reach the monthly revenue balance in December 2017. As Mito enters the Hang Seng Large and Medium-sized Index, mainland investors can invest in Mito stocks through Shanghai-Hong Kong Stock Connect and Shenzhen-Hong Kong Stock Connect on March 6. This means that for Mito, which has 456 million monthly active users, it means Its users, even fans, have the opportunity to become a shareholder of Mito, which will be a huge change in the company's valuation system.
In terms of valuation, Mito still has a long way to go from Snap, although in terms of the amount of users, the Mito, which is rooted in the Chinese market and quickly replicated overseas, seems to be more dominant. According to the listing materials provided by Snap, in the fourth quarter of 2016, Snapchat's market users outside Europe and the United States stopped growing, and Snapchat, which is limited by policy factors, obviously could not enter the Chinese market in the short term. In the same period, the number of Mito's overseas users increased from 370 million at the end of June 2016 to 430 million at the end of October. Mito is standing on the Internet of China's Internet Aiki, net worth, and information exports.
The distance between Mito and Snap is not the same as the amount of users, not just because Snap's social story is more sexy, but also because of the huge differences between Chinese and American culture. Compared with European and American users who are more enthusiastic about shooting outside, Chinese users seem to be more enthusiastic about self-portraits, and even the top of the list of photography products in East Asia is occupied by the major self-timer apps.
Inward and outward shots represent a culture, which also seems to explain why China does not have a product like Instagram, because self-timer is difficult to extend to social or community. How to use AI and AR in the future to create better tools for users to better record their external world.
"The world is not lacking in beauty, but lacking the eyes to discover beauty." The sculptor Rodin said this more than 100 years ago, but he may never have imagined that the camera is replacing us to discover the beauty of the world, even through augmented reality. The effect is to add a layer of virtual beauty to the world.
" Even if you have nothing wrong, you are too old to change. " Now, I think that Ma Huateng’s original sentence does not seem to apply to Snap.
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