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A few days ago in Beijing, I had some tea with some investors. Regarding the question of whether the public number should be financed, a lot of exchanges have been made, from positioning to demand, from business model to sustainable development, one of which is to poke me.
"If you want to pursue linear growth, earn 2 million this year, earn 3 million next year, and earn 5 million in the next year. That small day is also very good, there is no need to raise funds."
"But if you want to grow exponentially, reach 10 million in two years, or even hundreds of millions of plates, that is completely different ideas and styles."
In the field of equity investment, the pursuit of linear growth is meaningless. What is needed is the imagination of the future.
From this, I think that our business and the workplace should not only pursue linear climb, but should embrace the exponential growth?
First of all, the pursuit of exponential growth is a game for the ambitious family.
Eating at a friend's restaurant, his restaurant took the angel wheel six months ago, and now the investor asked him to hurry to open the branch and make it scale, which is too slow for him to expand. He spoke out that it may be a mistake to take the investor's money at the beginning, and he really wants to be big, but the investor hopes that you will do more and become exhausted.
If you are not too ambitious, try not to take the investor's money.
So investment companies seldom invest in a single restaurant unless it's the kind of rapid expansion that is going to go public. Because a restaurant has flipped a few tables today, how much it has been charged, how much labor and rent are deducted, cash flow is stable and not hunger for money; however, the most important reason is that operating a restaurant, revenue and cost are basic Fixed, a restaurant that earns 1 million a month, you can't expect to make 10 million next year. In other words, there is no room for imagination in the future, and capital is greedy, pursuing maximum benefits. The target is not imaginative, the early equity investment will not be interested, and it is not for personal financial management - 8% annualized insurance and guaranteed interest will make ordinary users scream and climax.
It doesn't matter if you don't make money now, just prove the pattern and imagination of future profitability. If you want to be a little rich, you don't want to play with capital.
When Jingdong financed it, it cost two million. As a result, Xu Xin of the capital today directly gave 10 million, saying that Liu Qiangdong wants too little.
Second, the pursuit of exponential growth has begun to become the standard for the workplace.
Many people lie comfortably in a solid linear growth curve without seeing others exponentially growing and not realizing they are falling behind.
Zhang Quanling hopes that entrepreneurs will raise money when they say: I know that your cash flow is good and there is no shortage of money, but if you don’t take the investor’s money, the money will be given to your competitors, and then your competitors will spend more. Spend more money to dig your team, buy your content, and even take your company.
So how do you achieve exponential growth in the workplace? I have a few immature little suggestions, right to be a reference.
? Create a "single item explosion" of your own ability.
Internet marketing has a thinking, called "single item explosion", the category does not need too much, concentrate all the energy to the extreme, you can stand out.
As our only single item, we also need to concentrate on a limited time to make ourselves an “explosiveâ€.
In the age of fragmentation, our attention is easily tempted and dispersed, and a core skill requires 10,000 hours of training. In 10,000 hours, you have to complete it in 10 years, which is linear growth; and if you focus on it, it is possible to increase exponentially.
How to focus on it?
The day before yesterday, I shared the words of Li Xiaolai’s teacher with the dish.
The three big pits that waste life, vain time, and remain in poverty are:
Inexplicably join in the fun;
Anxiously rushing with the flow;
Fractured the heart and soul of others.
In fact, most of the content that attracts our attention every day is only emotional value, no point value, and no dry goods value. The news of Wang Baoqiang’s divorce, how many pieces of 100,000+ were born, set off how much useless emotions we have, and how much attention we have consumed – what is in the women’s pants, how are we so interested?
The lack of information and the nature of information overload are the same. Similarly, choosing too much is not a good thing. This is an era for screening and subtraction. Because attention is the scarcest resource, focus on one thing, and play a game of chess. To make a closed loop, it is to make your own single item explosion in the vertical field.
Do things that make you more valuable.
To put it bluntly, it is what you are doing now. You can make money less now, but you must be able to make your future worth more.
Why are the companies such as the Big Four and 4A paying too much to work overtime? They still have to go – because there are big platforms or big companies that have been immersed in the experience, and they work with people who are arrogant or have a trick every day. The perspective of thinking and the degree of professionalism are different. After grinding for a few years, the price is naturally different.
At this year, the streets are full of Bole, and the miles are rare; just like too many platforms, there are too few high-quality content. As long as you are good quality content, you are Party A and have full bargaining power.
Others, taking advantage of the market conditions of certain industries in recent years, earned some money, and they feel that Laozi is the best in the world. Chatting with them, I feel that aesthetics is wearing Guo Degang of Armani. Sending a circle of friends will only make people feel the urge to block the next second. The content is not even as good as carbohydrates. Rice is not nutritious, at least there is energy.
This type of person is currently making some money, but he is not worth the money. As the policy changes and the industry turns, it is very likely that this year's paradise will be in hell next year. According to the words of finance, the ability to resist risks is too bad, the bubble is too big, and it is impossible to maintain value. It is recommended to sell as soon as possible, and it is not suitable for long-term holding.
Therefore, I will not advise young people to open a special car in the evening after finishing work in the daytime. It’s not that the sharing economy is not good at earning money, but because the added value of driving a car is too low, there is not much personal value-added space (unless you want to put a girl or a gun), you waste a night's time. It is not worthwhile in a matter of low added value.
It’s like a young waiter in the restaurant, the food is coming out, and the youth is coming in.
Without any discrimination, this is only a reality. Nowadays, most small white-collar workers in the office building lattice, if they do not have the thinking and anxiety to grow up, do the tasks assigned by the superiors, and stare at the salary at the end of the month. In essence, there is no difference between the waiters and the waiters. On, it looks more decent.
Most people are ruined by this so-called superiority.
On the road of self-index growth, excellent people will be better, and mediocre people will be more mediocre. The two lines, leaving the intersection, will only be farther and farther away.
? Frequent resumption.
Last week, she and Li Qian, the vice president of Qingshan Capital, had a meal together. Mr. Li was also well-known in the venture capital industry. Before the entrepreneurs and investors today, she shared her "thinking power" experience:
"I will reinstate every month. I am more than this month and last month. The depth of thinking, the awareness of the world and the industry, has not improved. If not, it means that time is wasted, and we must adjust ourselves. Busy direction."
Therefore, we must do more strategic efforts in a limited time, rather than tactical efforts. The hardships that cannot be self-improved are collectively referred to as “fake hardshipsâ€, and the fake hardships will only be exchanged for a self-touching climax, and they will be cool and others will not feel.
Write so much, and finally finish with a cliché example.
The two crickets said that if I became an emperor, the bowl I had when I was eating must be pure gold.
Why don't we use the shackles of the workplace? The idea of ​​selling your own time for a fixed salary is, after all, the pattern of a small-scale peasant economy. The annual salary does not reach the million level, your current salary, compared with the time cost, is still cheap.
So, for the future, look farther and think bigger.
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