Hetian jade and diamonds seem to have been the issue people are discussing. Which is better between the two? Whether Hetianyu can become China's "diamond", as a product of traditional culture, how far is Hetian jade going to internationalization, what is the secret of diamond success, and whether Hetian jade has something to learn from. For many problems, we need a calm and objective consideration.
Why do the West like diamonds and Chinese people love jade?
First of all, it is the aesthetic difference. For example: foreign color treasures, more artificial optimization in the later stage, very colorful treasures have carried out some optimization methods, such as: "color change" and "oil injection" with heat treatment technology. These optimized means are acceptable to foreign consumers. But domestically, consumers are rarely able to accept such optimization. You see that everyone is so entangled in the cracks in the pattern, knowing that the naturalness of the material is a lot of attention. In addition, foreign countries like standard clear things. For example: diamonds. There is no standard for jade, so foreign consumers are hard to understand, and there is no way to like it. To sum up: "Oriental people do not accept optimization, Westerners do not accept no standards." This is caused by cultural differences between East and West.
Followed by cultural differences. Chinese people love jade is the crystallization of China's thousands of years of culture. Comparing diamonds with seed jade, although Westerners also have 4C for diamonds, the first is cutting, and the quality of cutting directly affects the quality of diamonds. The diamond raw materials are bigger, and the Westerners will not get a flower and give it a certain meaning. It will always be polished according to the shape of a circle, a princess, a pear, and a horse's eye. Even if the finished product comes out quickly and catches the palm of the hand, it will not be made of flowers, ornaments or handles. The Chinese have given a more humanistic poetry to the jade. The Chinese nation is a romantic nation. When you see the bamboo, you can think of the bamboo that has not been unearthed first; the vain and the valley; the high festival has both auspicious meaning and more scholar-official spirit. The jade that Chinese people appreciate is more willing to combine the advantages and disadvantages of the stone itself, and the exquisite workmanship to express their wishes.
Another is the value orientation. “The average expert will not buy the treasure, because their value judgment comes from the current value trend. Only those who really feel that something is beautiful and ignore its value often find the best.†We often say China. Why do people like jade, not why Chinese people pursue jade, just to show that Chinese attitude towards jade is not only a value orientation, but also an emotional tendency.
People always habitually compare jade with diamonds. "Diamonds are long-lasting, and one is forever." Too many people are confused by such sentences. Rather than saying that people like diamonds, it is better to say that most people's preferences are kidnapped by the values ​​marked behind the diamonds. On the contrary, Chinese people's likes for jade are not limited to jade in the market, there are a few zeros, but in addition to these few zeros, there is also a favorite of inciting small pleasures. When it comes to diamonds, everyone has a special image in their minds, which is something shiny in the ring. When I mentioned jade, there was a lot of things flashing in my mind, but it was difficult to form a concrete image. This is also a reason why Chinese people love jade.
Diamond giant De Beers
"Diamonds are long-lasting, a eternal rumor" has become one of the classic slogans since the 20th century, but little known is that this sentence is a classic marketing case, the protagonist is the famous jewelry company De Beers (De Beers ). It can be said that without De Beers, natural diamonds will not be available today. More than half of the world's diamond mines belong to De Beers. In the early years, De Beers accounted for more, even more than 90%. It is the absolute controller of diamond shipments. De Beers will only shrink their shipments, and the price of diamonds on the market will rise.
Now Russia has discovered a huge diamond mine with an estimated reserve of more than one trillion carats, which can meet the needs of the global gem market for 3,000 years. De Beers did not think about dreaming. The broken diamonds in Siberia are so large and the grades are very high. This directly undermines the model of De Beers. So in recent decades, De Beers is also making changes, adjusting the way of controlling the upstream, mining, and acquisition, and turned to the consumer side, and began to build their own diamond brand. But overall, the upstream is still controlled.
Diamond success strategy
Today, a marriage proposal is equal to a diamond ring. People didn't have this awareness long ago. Diamond suppliers and advertising companies have joined forces to print this awareness in people's hearts through movies, advertisements, and so on. When diamonds are associated with love, marriage, and existential value, true and false are irrelevant. Movie idols, a model of romance in the public's mind, will be given diamonds to represent their invincible love... The stories and photos of socialites will be provided to the magazine, highlighting how large the diamonds given to them by celebrities The photo must show the sparkling gems on the actress's hand. To this day, the marriage proposal has almost been equated with the diamond ring. In the United States, everyone even has a default shallow rule—if a young man doesn't buy a diamond equal to his three-month salary to propose to you, it means he doesn't love you enough.
Relationship between reserves and value
In fact, diamonds have many similar properties to Hetian jade. For example, the output of raw ore is quite large, but the top raw materials are very rare. (Natural diamonds are not really rare, but are monopolized by a few suppliers). Because of its physical properties, diamonds need to be stripped in the original ore to find the top materials of the 4C standard. Hetian jade is the top raw material and Tianyu seed material that has been washed out in the riverbed for thousands of years to remove impurities. It should be pointed out that the value does not depend on the amount of reserves. In terms of jade, the proven reserves and the amount of extraction and the availability are different concepts. The mining cost and utilization rate are more important, but the reserves are not large. In fact, the insiders know very well that the tons of tremolite components of jade ore (wool), sometimes even an innocent bracelet can not be cut out, and later the transaction price is not enough freight, let alone recover the mining The cost is gone.
As for the seed material, the current stock is unknown, the amount of excavation is unknown every year, and the transaction volume is unknown. In the newly dug material, the use value is only a small part, and the specific amount is several percent. There is no specific data. Accurate statistics, only in terms of "fine meat", the old players know that a bunch of raw seeds often fail to reach a standard...
Diamond and Hetian jade contribution
However, although the Hetian jade market has experienced more than 20 years of prosperity and popularity, its current status in the gem world and its contribution to Xinjiang and even the Chinese economy are far less than diamonds. According to the data, the diamond industry employs approximately 10 million people directly or indirectly around the world. Due to proper management and legal constraints, the natural resources have been developed and utilized to a large extent. The diamond industry has created an amazing miracle. It is vital for the construction of some countries and the construction of important social services such as hospitals and schools. Source of income. The diamond trade contributes more than $8.4 billion annually to Africa. For example, diamonds account for 76% of Botswana's export revenue, 45% of government revenue and 33% of gross domestic product (GDP).
However, Hetian jade, which has both art and luxury goods and scarce resources, has not left much economic and social benefits except for the wealth of a few people. Even the Hetian area of ​​Hetian jade, the ethnic minority area close to Botswana, is still one of the poorer regions in Xinjiang and even China. In 2006, the per capita GDP of Hotan was less than 500 US dollars.
Hetian jade and diamond
As a gemstone material, Western accessories are pursuing eye-catching and introverted Hetian Baiyu does not meet their aesthetic standards. Therefore, international collectors do not classify Hetian jade as a material in jewelry and jade. But among all the materials for making jewelry, jade is very close to people. Money is money, diamonds are prices, and jade is life. Since ancient times, Hetian jade has always existed as a personal accessory. It is a play, and it is necessary to keep playing, and the jade will appear more and more. Therefore, the diamond is like a little girl who wants to hold it, and Hetian jade is a bit like a spoiled wife. The longer the day, the more flavor can be tasted.
As an excessively rich jade culture, in the eyes of the Chinese, jade has the connotation of national tradition. It is a material concept, but also a social and cultural concept. Some people say that "Hetian jade is destined to be a diamond." In fact, Hetian jade is not comparable to diamonds. The former is jade, the latter is gemstone, each has its own beauty, and it appreciates the beauty, which is associated with the historical tradition of a particular group. It doesn't matter whether it is "international" or not. Especially for the Chinese, it is enough to have more people who love our traditional culture.
Nanjing Intime Import and Export co., Ltd. , https://www.china-intime.com