Some people think that women in the kitchen are the most beautiful, while others think that women in the business are the most attractive. Xu, the founder of the Yiwu Love brand in the street of the clothing and culture district, is just such a glamourous woman who cares about both family and career. , the interpretation of different roles in life to the fullest. Starting from setting up the first store in 2004, Xu’s entrepreneurial road has gone on for 12 years. From the beginning to get goods from now on to now have their own original clothing brand, this road is full of sweat and joy. Entrepreneurship Road accompanies the growth of her two children, let us see how Xu always doubles the dual roles of a smart mother and a charismatic boss.
Brand founder:
Q1: Why does the brand name love to read clothing?
A1: Reading is the meaning of reading and tasting. Each piece of clothing has its own story and temperament. It deserves to be scrutinized and read. The brand is summed up in one sentence: I like to appreciate my clothes and mine the beautiful scenery around me.
Q2: What are the preparations for this fair? Participate in the purpose?
A2: For the three days of service fairs, all the staff of our company made a lot of preparations. Thirty plates were selected. They were elegant, simple, and casual. They exhibited in three different styles. Give customers.
The purpose is very simple, that is, to establish their own brand image, to promote the original brand, both in the industry and in the customer's heart, have a higher degree of recognition, and we actively respond to the call of the show fashion district, and actively participate.
Q3: What difficulties encountered in the creation of the brand? How is it overcome?
A3: From the beginning of the venture, I was alone. I did not partner or joint venture with others. At the very beginning, the idea was very simple. It was enough to have a favorite thing to do. I am also unprepared for the development of the company today, of course, also encountered many difficulties in the process.
What impressed me most was the second year of opening a store. I just entered the industry and I picked up goods from different places to form my own style and realized profit in the first year. Because I hope the products will be more competitive, I would like to explore the original way and design several models. However, in the end, I was not selling well. There was a pile of goods in my hands and I lost a lot of money.
At that time, faced with two choices, either closed or continued to persist, after a few days of thinking, I decided to continue to adhere to the heart of the love of clothing.
The third year changed the train of thought, and on the peaks and turns, the store has been open until today, and finally has its own original brand.
Q4: Xu Zong is a double-bumper in family business. How do you balance the two?
A4: In the early stages of store development, because the children are still young, I am focusing on the family. My shop pursues small and beautiful and develops steadily. Every day from Monday to Friday, you will be escorted to work with children. The weekend is usually spent on pick-ups and escorts. Now that the child is big, I can have more time to manage and grow my own store. The capital, time and experience are mature. Now my stage is to devote more time to my career and develop my original brand. inherited.
Q5: What is the current operating status of the brand stores? What is the outlook for the future?
A5: I currently have 6 stores at Juxiu Apparel Street. The sales team has more than 30 employees and my own designer team. Most of the employees have followed me for a long time. Some of them even have been with the brand since its inception. For more than ten years, I feel like they are family members.
Q6: What experience can be shared with us for apparel management?
A6: We mainly work on apparel fabrics and styles. In the future, we will continue to focus on the product itself. The entire store will go to the brand promotion route to increase product identification and establish its own style. In addition, we will also use the internet to develop brands and allow brands to continue healthy and steady development.
Q7: What do you know about integrity management and how will the upcoming Integrity Alliance activities be coordinated?
A7: To do business must be based on honesty. Treating customers as their own homes may have the support and recognition of customers. Integrity must be the first place. We will fully cooperate with the upcoming Integrity Business Alliance activities, starting from ourselves and doing honest business.
Microfiber Bath Towels,Microfiber Towel For Bath,Microfiber Shower Towels,Quick Dry Microfiber Bath Towels
Wujiang Rongchao Silk Co., Ltd , https://www.wujiangrongchao.com