On December 26, 2021, 361° Brand Day and Asian Games New Ideas and Innovation Technology Conference will be held in Xiamen. As China's leading sporting goods brand, 361° released a new Asian Games proposition, and technology products were also unveiled at the same time. Liang Qiangyong, Deputy Director of the Market Development Department of the Organizing Committee of the 19th Asian Games in Hangzhou 2022, Zhang Chen, Director of the Business Cooperation and Industrial Development Department of the China Triathlon Association, and 361° running spokespersons, marathon runners Li Zicheng, Guan Siyang, He Yinli, Zhao Na, 361° brand spokesperson, world champion Xu Can, Chairman Ding Huihuang of 361 Degrees (China) Co., Ltd., Executive Director and President of 361 Degrees (China) Co., Ltd. Ding Wuhao and other guests attended the scene.
361°Brand Day and Asian Games New Propositions and Innovation Technology Conference
3 61 °The new proposal of the Asian Games is released- " China Loves One More Time "
Adhering to the brand spirit of "Love More Than One", 361° officially released the new proposition of "China Love More Than One" Asian Games on the day of the brand day, demonstrating 361°'s adherence to and continuation of the brand's "Love" culture. "Love in China" embodies the dedication, fighting spirit, sense of collective honor, sense of mission and China's self-confidence. 360 degrees is the love of oneself, and one more degree is love for this country. This is exactly what 361° wants in the Asian Games year. The expression of "more than one degree" of "Chinese love".
361°Asian Games New Proposition "China Loves One More Time"
Relying on professional products and experienced industry experience, 361° officially announced that the Chinese National Triathlon Team and the Chinese National Women's Water Polo Team have become sports equipment partners, fully contributing to the development of China's sports industry. Looking forward to the 2022 Hangzhou Asian Games, our Chinese athletes will wear 361° sports equipment and break through the limits to achieve better results.
361° Officially announced that China National Triathlon Team and China National Women's Water Polo Team have become sports equipment partners
In recognition of 361°'s outstanding contribution to sports, the Asian Olympic Council specially awarded the 361° Group the "Asian Games Outstanding Contribution Award." This is the first time that the Asian Olympic Council has awarded this honor to an enterprise. It demonstrates that the Asian Olympic Council highly appreciates and recognizes 361° for actively promoting the development of Asian Games events and practicing hard work to promote the development of sports. At the 2022 Asian Games in Hangzhou, 361° will convey to more people around the world the new proposition of “China’s love for more than one time†Asian Games, encourage more sports fans to devote themselves to the sport they love, and jointly promote and promote Asia and the world. The development of sports.
The Asian Olympic Council specially awarded the 361° Group the "Outstanding Contribution Award for the Asian Games"
Link younger consumer groups, the official Wang Xuan An-yu is 361 ° brand campaign spokesman trend
The new generation group is the current consumer market dominance, and it has become a trend for brands to link the new generation group. 361° officially announced that Wang Anyu was the ambassador of 361° brand sports trends, striding forward to younger and more fashionable. With a positive youth attitude and a deep understanding of young trends, Wang Anyu is in line with the characteristics of 361° to explore more young fashion products and reach more young people with personality and attitude. The addition of Wang Anyu will help 361° open up the young market, better reach young users, and better demonstrate the brand trend attitude.
361° Brand Sports Trend Spokesperson Wang Anyu
Innovative new products are launched , ENRG-X brings brand-new technological experience
In this brand day event, professional basketball shoes AG2X equipped with the new ENRG-X E tough technology and innovative technology experience running shoes tri-state 2.0 were released, bringing a new technological experience. AG2X takes the release of independent innovative technology as an opportunity, and integrates V technology + PEBA ejection film + ENRG-X E tough technology, which fully upgrades and surpasses AG1PRO, and brings more versatile technical support to the field. Tri-state 2.0 running shoes are equipped with ENRG-X, QU!KDRIVE and QU!KFOAM Infinity, forming a newly upgraded three-state (3TECH) technology system, which has the advantages of comfort, lightness, and breathability, giving users flexibility, resilience, surging advancement, and stability Supporting immersive sports experience. It is worth noting that the new innovative and technological products launched on this brand day-AG2X basketball shoes and three-state 2.0 running shoes will be exclusively released on December 27th at 0:00 on the Gathering Day.
361°Shoe Technology Exhibition Area
Professional basketball shoes AG2X
Tristate 2.0 running shoes
3 61 ° Asian Games Cultural Zone , with the love of culture, let the power of Chinese brands bloom in the world arena
As the official partner of the Asian Olympic Council, 361° sponsored the Asian Games for four consecutive times. The growth of the four sessions was also shown in the Asian Games Cultural Zone on the 361° Brand Day. This area brings together the torchbearers and escort equipment of the 4th Asian Games from 2010 to 2022, and for the first time concentratedly displayed the unique torches of the 4th Asian Games and the licensed products of the 2022 Asian Games to the public. With the support of multi-matrix products, 361° provides a strong guarantee for sports equipment for the Asian Games, and enables Chinese brand power to bloom in the world arena with the love of culture.
361° Asian Games Cultural District
"China loves more than once" as a new proposition for the 361° Asian Games, will not only radiate the inner feelings of Chinese people who love sports and love the country, but also convey the brand power of 361° to promote the high-quality development of China's sports industry. In the process of continuously strengthening the brand's sports professionalism, its own corporate image and corporate values, 361° has become one of the brands that represent China's sports image. In the future, 361° will continue to gather the love of China, help the Asian Games, help the development of Chinese sports events, and let the world see China's pride.
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