On March 24th, AW21 Autumn/Winter China International Fashion Week (CFW) officially opened in Beijing 751D·PARK. What is the consumer content community worth buying? As a special cooperation media for this international fashion week, relying on its unique advantages in the field of consumer content, it cooperates with fashion week to explore new trends in industry development and empower the sustainable development of domestic brands.
As the only national fashion week in China, CFW has attracted the attention of major domestic and foreign fashion brands since its establishment in 1997. This season's fashion week covers more than 300 forum activities, and the number of participating brands reaches more than 200. In addition to the participation of clothing brands that have been cultivating the vertical market for many years and have a long history, there are also many Chinese style brands, customized brands, and cutting-edge brands. , Is a feast of cultural heritage, creativity and trend.
As a consumer content community, what is worth buying, since its establishment, it has been committed to providing high-quality consumer content, which not only improves the quality and efficiency of users' consumption decisions, but also makes users feel happy every time they consume.
What is worth buying becomes the special cooperation media of AW21 China International Fashion Week, which is recognized and recognized by its service ability that combines quality and efficiency. What is worth buying can not only realize the whole chain of services from planting grass to transformation for the brand through rich marketing activities, but also has unique value in brand reputation building and user mental occupation. In recent years, more and more fashion apparel brands have continued to rise in the "What is Worth Buying" site. For example, during the "Double 11" period in 2019, what is worth buying and Tmall co-created luxury product promotion activities, through the talents breaking the news, site communication and other resources to bless, promote the conversion of nearly 10,000 orders during the event.
During the AW21 period, what is worth buying through professional editors, a team of talents, high-quality consumer content, and global communication resources and forms have greatly increased the reputation and volume of this season's fashion week activities.
First of all, what is worth buying? Specially send professional senior editors in the fashion industry to temporarily install the shows of the various brands of the week, record the highlights of the fashion week from a professional perspective, and transmit the heat of the show through the form of original long graphics; at the same time; , What is worth buying, also invited many of the most professional and influential people in the site to attend the report, interpret the wonderful moments of Fashion Week to users, and strive to present this event to users in a more diversified form.
Secondly, what is worth buying provides a wealth of internal communication resources for this fashion week event. Users can not only access the AW21 Autumn/Winter China International Fashion Week special page with one click through what is worth buying on the homepage and in the community, unlock the live show channel and get the latest fashion week information; at the same time, they can also set up a special topic #ç§è‰æ—¶å°šå‘¨# , Let the value friends participating in the discussion have the opportunity to get special benefits that are worth buying.
Not only that, users outside the site can also learn about the progress of fashion week activities in real time through channels such as paying attention to what is worth buying official accounts. Even if they are not on site, they can get more exciting events. At the same time, as content and e-commerce are more closely integrated in the scene, what is worth buying is constantly creating diversified gameplay and further improving platform functions. In this joint cooperation, what is worth buying is still at the entrance of the special event on the omni-channel platform, and strive to bring more new opportunities for marketing transformation for the brand.
It is worth mentioning that on March 25, what is worth buying carried out the first brand upgrade since its establishment. The new Slogan "shares every value", through more diverse content display formats and more accurate algorithm recommendations, Designed to help every consumer find the lifestyle that suits them best. I believe that in this cooperation with Fashion Week, it can also bring more different brand cooperation value.
In terms of content, what is worth buying will also build a brand library with International Fashion Week, which is also a major value enabling point of what is worth buying after the brand upgrade and revision. After adding What’s Worth Buying Commodity Encyclopedia to establish a brand profile, the brand’s own development stories and product information will be updated in real-time on the encyclopedia page in the form of a dynamic broadcast, which not only uses structured information to help users understand the product and the brand and perform it efficiently. Decision-making also provides a channel for brands to fully output the brand history and intrinsic value.
For this fashion week, what is worth buying? Relying on its advantages in consumer content and consumer data, it has created a new service scenario for it, and in terms of marketing transformation channels and capabilities, it will deploy products across the entire industry chain through a complete operation model And services have created a new ecology of commercial cooperation for brands, allowing more domestic brands to be recognized by the public and achieving the integration of product and efficiency. In the future, the two parties will also jointly strengthen the depth of cooperation on the road of supporting the rise of domestic brands, and contribute to the dissemination of Chinese fashion culture and the sustainable development of the fashion industry.
Spray-bonded cotton is a kind of cotton, non-woven fabric.
The principle of forming spray-bonded cotton structure is two adhesive spraying the fluffy fibrous layer, because of the pressure in the spray, and the lower part of the suction vacuum suction, so it can penetrate the adhesive within the fiber layer, spray adhesive after fiber layer after drying and curing, the intersection between the fibers by bonding, without being bonded to one another of the fiber, there is still a considerable degree of freedom. At the same time, there are still many air - containing gaps in the three-dimensional reticulation. Therefore, the fiber layer has the heat preservation effect of porous and high fluffy.
Non woven Fabric Characteristic:
-- Eco-friendly, water repellent
-- can have anti-UV(1%-5%), anti-bacteria,anti-static,flame retardant function as request
-- tear resistant, shrink-resistant
-- Strong strength and elongation, soft, non-toxic
-- Excellent property of air through
Silk Wadding,Polyester Wadding,Polyester Wadding Filling,Polyester Saple Fiber
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