Love without season discount mode

The colorful summer is just around the corner. The hottest heat of the World Cup still exists. The discount activities of the major brand clothing stores are in full swing. The reporter visited a number of brand clothing stores in Wuhan, and the price cuts have also become sales promotion. The second choice. Compared with brand monopoly, more consumers prefer brand discount stores with greater discounts and more styles! The same brands, more affordable prices, and more choices make brand discount stores sell all the way this summer. Singing ahead, surpassing many brand stores. Today, Xiao Bian went to the love-free seasonal specialty pavilion with you to experience the charm of discount clothing.

Many brands, many styles, many styles

Into the love-free season special offer hall, the most intuitive experience is that there are many familiar brand styles, such as the style of the Wenpai lady of Hangzhou School, Qiushuiyiren, the beauty court, etc. is a style, the Haipai ladies Jiangnan commoner and other cotton and linen art series It is a style, and there is a commuter style represented by Haibei Women's Wear. A store gathers thousands of brands. No matter what kind of style is the faithful fan's, it will find its own exclusive clothing. The crowded brand-name discount stores and endless consumers are naturally a source of business!

“The brand here is really a lot, I’m rather petite, and the general effect of the upper body of the clothes is just fine. I can try different styles here, I can try out a suit that suits you better, a light-colored suit or a slim dress. "Comparing my linings," said Ms. Liu, who is being selected, said. She is a regular customer who loves the non-quarter united road famous brand discount store. “At first it was a friend who introduced this store. We were all white-collar workers. We usually went to Taobao on a regular basis, but we still paid more attention to the real feelings. Love like no season is like an entity. Tmall, colleagues also like to hang out together."

The reporter found that the love of the non-seasonal specialty patrons covers a wide range of consumers. Whether it is a 20-year-old office worker or a 40-year-old temperament, she will choose to love her without a season as her "clothing consultant." According to the reporter's interview with the data of some love-free stores, it is known that the love of non-season customers is very high. Customers generally spend more than 2 sets of clothes each time, and the frequency of re-consumer spending is about one week!

Unexpected low prices, more value shopping experience

If you say that a store's thousands of brands can only show that the store is "in stock," then the price must be the most fundamental reason for customers to make a shopping decision. Facing the excitement of street promotions, consumers’ ability to identify and discriminate is also on the rise. 80% discount and 10% discount are more and more weak for apparel consumers. Only earnest profits can make consumers feel better. . Comparing the price of clothing in the non-season store with the price of the corresponding brand counter, the same clothes, the same high-quality shopping environment, buy one in the counter, love to buy 2 or more seasons, consumers choose to love the natural season !

When the reporter came to the love-free season at Huang Xiaohe Road, he met a high-end customer. The customer selected three dresses, two pieces of chiffon material, tops of a seashell shirt, and a pair of shorts. "It's really affordable, I have seen in the store, exactly the same pants, (store) to complete the discount but also 238, here to buy absolute value," the people who come to shopping reflect this way with the reporter. The reporter interviewed Huang Xiaohe, the store's manager. She told reporters that after the arrival of the summer, the customer's single-selling sales peaked one after another, 80% of the transaction customers had purchased more than 2 pieces, and the single sales amounted to 12 pieces. The store's turnover increased by a net 150,000 year-on-year last year, which is enough to highlight the appeal of the loveless brand discount stores to consumers!

This summer, will carry on the low price in the end! Choose the more superior value brand clothing feast, chooses to love the no-season/specialty goods special offer hall!