Men's consumer market is in a transitional period of change, with shorter consumption cycles. Meanwhile, with the rise and prosperity of domestic independent brands and the influx of foreign brands, the competition in the domestic menswear market has risen from low-level price competition to comprehensive brand strength. After a round of siege slightly to rapid expansion, as China's fast fashion brand key construction demonstration base, "Aston" Men make adjustments in strategy, highlighting the building of brand influence. From the traditional brand agency, to the "fast" win SPA (private label clothing retailer) model, through the brand operation, product planning to production and retail by the company unified control of the integrated mode of operation, reducing the various The middle part, "Ashton" to achieve the "fashion, value, variety" brand philosophy. Vertical Management Feel the Feelings of the Market Astro was started in 2003 and adopted the vertical and full custody management model of SPA. It broke through the traditional joining mode and formulated unified operating rules for all the shops. Asmodun headquarters by the headquarters of the entire chain of national standards for the overall planning, design and construction of a unified guide; in the operation and management, shop managers, sales staff by the headquarters of Aston unified recruitment, training, hiring and management, and often organize supervision and Trainers tracking management; the implementation of the national retail price in the commodity prices, in case of promotional activities, all stores will maintain the same pace. "On the one hand, under the unified commodity planning group order production to get the cost advantage; on the other hand, the abolition of the agency system, through the information management and direct management of the way from the headquarters directly to the terminal sales, there is no Any intermediate links, to ensure the absolute superiority of commodity prices. "Aston, chairman Zhang Jingyou introduction assistant. Zhang Jingyou said: "Asshton to take full verticalization of the management mode of operation for the franchisee from the shop location, decoration shop, recruitment training, opening of new stores, shop operations, marketing planning, shop supervision, customer management to financial control, etc. A full range of management and guidance. Not only to ensure that franchisees zero risk, zero inventory, but franchisees can grasp the day-to-day operation of the store, every day will receive the financial statements issued by the headquarters, the monthly will receive detailed statements "Learn from the international retail brand management, Ascott broke the traditional local garment industry from wholesale, OEM, retail and then the old model brand. This has also greatly enhanced the ability to replicate direct management standards, thereby ensuring that all stores are able to quickly integrate into local markets and grow steadily. Innovative joining the goal of thousands of stores "franchise stores by the company's direct management is the marketing characteristics of Asshton men's." Zhang Jingyou is very proud of this feature. Since its inception in 2003, ATSUN through the brand operation, product planning to production, retail unified control of the company by the integrated mode of operation, not only successfully resolved the traditional constraints of the garment industry, but also to a unique mode of development , To develop a strong business platform and quickly achieve the full range of chain size and brand efficiency leader.Atton direct management stores in Jiangsu and east China nowadays hundreds of distribution, at the same time will continue to work hard Jiangsu, based on East China, the layout of the country Market. "Sometimes, you do not have everything to do well. For Ashton, more recognized the "lifetime focus on one thing to the extreme makes sense." As a practitioner of China's SPA business model, based on the development guideline of "Fast, steady and standardized replication", Astronom continued to optimize the garment retail model and set up a unique chain style covering developed cities and towns and plans to exceed several in 2020 Thousands of chain stores, a modern, international large-scale garment industry group. To this end, the brand in the promotion and channel development frequently force. Ashton debut this year, the China International Clothing & Accessories Fair (CHIC), bringing a new brand image and more quality, more comfortable quality casual men's series, booth fashion more stylish, will make the audience a bright. It is worth mentioning that, during this exhibition, Ascot will also hold a signing ceremony with Huang Xiaoming, a film star. The handsome appearance and unique personal charm of Huang Xiaoming are in perfect conformity with the brand idea of ​​"confident, natural calm" His interpretation, Aston's brand culture and the attitude of life will be passed to more people.
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