"The first time you wore this, did you resist it in your heart?"
"My parents bought it for me, so I wanted to try it. It feels comfortable to wear. It's not as thick and stuffy as the traditional thermal underwear like before. It's soft and breathable, so I put it on!"-After 95 Hongfen Xiaolang said.
Rejecting the heavy and stuffy thermal underwear, soft and comfortable red bean velvet soft underwear has become the choice of more people. Especially those young people who want to have both temperature and style...
In recent years, with the fission of "soft" and "comfort" reputation, the red bean fleece soft underwear launched by Hongdou Jujia has become a private item in many people's wardrobes. According to official data, the sales volume of red bean fleece underwear has exceeded 100 million pieces. On August 5th, Red Bean Home will hold the "New Red Bean Cashmere Soft Underwear and 2020 Autumn/Winter Red Bean Cashmere Series New Product Release Conference" in Ordos. New products such as the soft and upgraded red bean cashmere series will be unveiled soon. It is believed that the launch of the new red bean velvet soft underwear will bring users a unique soft, thin and warm touch, refreshing users' understanding of underwear.
Soft, leading the industry trend
At present, there are a dazzling array of underwear on the market, but although most traditional underwear can solve the need for warmth, it is often accompanied by a variety of uncomfortable experiences, making underwear a constraint in life, let alone “underwear is the second skin of the human body "Comfortable experience. As early as 2014, Hongdoujia began to explore. By returning to the user's perspective and usage scenarios, after a large number of preliminary user interaction studies, it was finally found that users need "soft underwear", so Hongdoujia proposed that "underwear is soft and comfortable." ", to wake up user needs.
Facing new opportunities, Hongdoujia took the lead in defining the "soft underwear"-red bean velvet, and launched the red bean velvet soft underwear after 2016. For a while, softness became a trend, and users rushed to buy it. It can be said that the success of red bean cashmere's positioning of "soft underwear" over the years is the inevitable result of conforming to the trend of the times and conforming to the needs of consumers. At the same time, it also brings subversive changes and guidance to the domestic underwear industry.
Break through soft boundaries with professionalism
And the Erdos red bean velvet soft underwear press conference, with the mysterious countdown poster "Selected 6 countries soft materials", "9 soft velvet craft", "3 soft fabric" exposure, triggered users to the red bean velvet underwear "soft" "Unlimited imagination, I believe that the red bean cashmere soft underwear cashmere series and other new products that will be unveiled on August 5 are bound to be soft and upgraded boutiques, which will awaken more users' needs for comfort and comfort.
[Nine crafts of red bean cashmere]
It is understood that in addition to the appearance of new soft red bean velvet underwear, this conference will also invite major experts in various fields such as fabric representatives, industry experts, association representatives, and cooperative brand representatives. They will then develop user needs and category development in the underwear industry. Discussion of the trend direction, seeking to determine the demand behind high-quality underwear. At the same time, based on the fact that both Hongdoujujia and Xiaomi are "user-centric" and use "powerful technology to achieve beyond-expected functions" to solve the pain points of users on the market, cross-border cooperation surprises will also be launched at the press conference.
Ordos has a soft "fiber gem" and "soft gold"-cashmere, and the red bean home, who has always maintained the "soft" original intention, chose to hold the new red bean cashmere soft underwear and the 2020 autumn and winter red bean cashmere series new product launch conference in Ordos. On the one hand, it has witnessed the ability of red bean velvet underwear to travel around the world by selecting soft materials to meet the needs of users in the underwear industry. On the other hand, it has also witnessed the red bean velvet soft underwear professionally breaking through the soft boundary and creating categories with innovation and product strength. Determined to believe that the red bean velvet soft underwear will become the "demand for a better life" of users.
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