Fashion industry enters a new era of online marketing

In recent years, the development of the Internet has led more and more companies to pay attention to the marketing platform of the Internet, and online marketing has begun to show a situation that overrides traditional marketing as the company's most important marketing channel. Wu Zhiwei of Ruian, Zhejiang Province, has been engaged in the garment manufacturing industry for many years. The garments produced have been loved by customers and consumers for many years. She believes that the garment industry in the information age will need to follow the development trend with great momentum. The Internet platform has entered the wave of development of the mobile Internet.

Nowadays, the emergence of a new generation in the apparel industry, how the market is subdivided, the demand for dress and fashion on occasions has greatly increased. There are many remarkable aspects in finding market gaps and differentiated competition. Market segmentation develops in depth, from product categories, grades, functions, and marketing models, to the classification of service groups, and service area segmentation. At the same time, the rapid rise of clothing enterprises and the sharp contradiction between information technology lagging behind, the basic completion of the original accumulation of clothing owners and the sharp contradiction of traditional management, is the current basic contradiction in the apparel industry. This is a lagging issue of these various developments. Li Ziping, who has a great interest in the mobile Internet, has created a new marketing concept, combining the apparel industry with mobile terminals, creating a client platform for branded apparel, and providing development for more apparel industry. Channels and platforms.

Utilizing an online marketing platform to maximise the use of resources, Wu Zhiwei stated that this is an inevitable trend in the development of the apparel industry under the era of the big Internet background, and is also the only way for companies to continue to thrive under the market competition, facing new environments and new economies. In the background of the situation and the new phase of industry development, the use of online platforms is not only the expansion of marketing channels, but also the continuous integration and enrichment of service management products. A marketing campaign can bring about great changes, opportunities and risks coexist. This is not only the direction and opportunities of the current fiercely competitive market, but also the driving force for the continued development of the traditional apparel industry.

Today, the overcapacity in China's garment industry has become a consensus. In the past economic crisis, there have been some outstanding corporate “crises” as “machines” that stood out from the competition. Nowadays, in the face of increasingly fierce market competition, the entire industry should also extend its marketing model to the high-end direction. Network marketing is an inevitable trend. The information society needs a wider range of information sources, a more convenient trading platform, and a more economical The operating costs, traditional industries need to rely on such platforms as the mobile Internet to run, which will certainly bring new marketing for the entire apparel industry in the era of change, but also bound to promote the traditional industry quickly into the "mobile" online era.