2020 "China Cup · Fashion Shengze" Silk Fashion Art Design Competition Regulations
organizer:
People's Government of Shengze Town, Wujiang District, Suzhou
Shanghai Fashion Industry Development Center
organizer:
Shanghai International Fashion Education Center
DRAWTOGETHER Digital Art Commercial Platform
Supporting institutions:
Shanghai Fashion Design Association, Fashion Industry Talent Growth Alliance, CDPC College Digital Art Professional Committee, Ali Culture and Entertainment Group Ali Fish, Creative Integration
Brief introduction of "China Cup · Fashion Shengze" Silk Fashion Art Design Competition:
Taking Shengze Silk as the creative carrier, focusing on silk culture, focusing on the original art works of trend art and applying it to the fashion life of silk product application design competition, aiming to explore and promote the basis of the new trend of digitalization in the new era of painting and creative methods "Art + Silk + Fashion + Application" works of art and applied creative talents, Shengze Silk, a cultural product with oriental charm, is widely used in various fields of fashion life, promoting the rapid development of the silk culture industry and radiating the glory of the times.
Contest SLOGAN:
The competition takes “classic GET trend†as the core concept, and advocates all the trend innovations and personalized artistic creations derived from traditional classics, and can be integrated into the scalable application of silk culture in the fields of accessories, home furnishing, and cultural creation.
1. Theme of the competition: "Shengze Shangze"
The era of "content is king" has come. The life of information explosion makes us have to face choices. Those interesting, storytelling, idol, and visual content become the main subjects of our consumption, IP becomes the topic, and the topic becomes the hot topic. People no longer meet the beauty of those basic routines, but also need to have a fresh trend of the future ... pick up your paintbrush, lift up your camera, and even those P-picture masters use the perspective of the future to express tradition (national tide), Use classic techniques to convey new ideas (retro-future) ... Prosperity is the excitement of imagination, like the same era of Chinese colorful movements, Shang Ze people's hearts, Siqinhuai ...
For domestic and foreign digital tool painting creators, art design college students, independent artists, visual artists, digital photography artists and cutting-edge illustrators, design institutions, design studios, etc.
The submission method of this competition is the form of college invitation + association invitation + free submission.
The 2020 "China Cup · Fashion Shengze" Silk Fashion Art Design Competition will be divided into the following three groups according to works and applications (all products can be made of silk materials):
1. Accessories group for fashion jewelry application
Applicable categories include: square scarves and square scarves products, bags, headgear hats, socks.
2. Home group for life home application
Applicable categories include: men's and women's casual pajamas, pillows, puppets, silk hanging paintings, lampshades.
3. Cultural and Creative Group of Gift Stationery Application
Applicable categories include: cloth notebooks, computer / IPAD bags, mobile phone cases, mugs, chargers, and any one or two of the above silk gift set combinations with scarves.
The competition will focus on the 2021DRAWTOGETHER digital art trend (formally released on May 20 and can be downloaded in the registration channel), combined with the core concept of the competition, to create innovative fashion silk art works that can be applied to the above three product categories ( including pattern design, Painting creation, photography transformation, graffiti illustrations, graphic composition design, text slogan design, static visual comprehensive creation and classic IP image transformation and other works ) and in conventional products (referring to no need for creative design design, mass production products) Application diagram on the Internet.
The subject can choose any type of image creation that meets the requirements of the following four series of directions:
1. Guochao series: the expression of innovation and youthfulness and internationalization of traditional symbols, Chinese elements, folk art, ethnic style, non-genetic inheritance, etc. based on classic content in the future trend and cultural tone.
2. Environmental protection series: works with the theme of environmental protection ecology, renewable resources, sustainable concept, natural environment, ideal utopia, return to nature, animals and plants, ocean, biology, pets, tourism, etc.
3. Future series: Creation of works of modern style such as technology, digital, code, abstract composition, geometry, deconstruction, contemporary art, remodeling and bionic, future retro, space universe, psychedelic, pop.
4. IP Reconstruction Series: Based on the concept of the SLOGAN classic GET trend of this competition, players can choose one or a group of traditional Chinese classic IP (such as: Journey to the West, Water Margin and other four masterpieces, Liao Zhai, Fengshen Romance, Shanhai Jing, historical figures, folk legends, creation myths, etc.) contemporary IP design and applied to the overall visual creation of visual works.
The creation style of silk art works is not limited, the theme is not limited, the color is not limited, the expression method is mainly based on the digital painting or digital processing of static two-dimensional image performance, and the tablet, IPAD, Thinkpad, computer digital drawing board and other digital devices Works created for creative tools can also be original creations of comprehensive artistic presentations through photography, traditional hand-painting, transformation of traditional artistic works without copyright issues, collage and other techniques . After the finalists, the works must be submitted in editable format and layered source files. The general formats are PSD, AI, CDR, etc.
When submitting a submission, you only need to submit the preview A of the artwork and the schematic diagram B of the product application . The file is in JPG or PNG format. The schematic diagram of the product application is only for the main purpose of previewing the application effect of the artwork and the reference of the series integrity and proportion. product design.
1. Requirements for submission of works of accessories group:
A. Creation of a group of 3 pictures of artistic works (can be directly as scarves graphics)
Participants must submit a preview of the JPG format (A3 size) with 3 group photos intact
The original size of each artwork is not less than: 60X60cm, about 300dpi, the length and width can be adjusted by yourself. (The finalists will be notified by the organizing committee of the preliminary round, and the finalists will submit the original documents to the official mailbox)
B. A set of 3 sets of scarves application display + a bag (or hat ornament) + socks application schematic.
Scarf application display picture refers to the display picture of replacing clothing on the human body without cutting the silk scarf (A3 size)
Reference template for submission of works (as shown):
2. Requirements for submission of works from the home furnishing group:
A. Creation of a group of 3 pictures of art works (specific requirements are the same as the accessories group) (can be regarded as a decorative painting for home paintings)
B. A set of 2 sets of male and female pajamas (each one) + 2 pillows + puppets (shaped pillows) + table lamp cover.
Schematic diagram of the application of art products, you can use photos or standard style drawings to simulate the effect of PS products (A3 size)
Work submission template (as shown):
3. Requirements for submission of works of cultural and creative group:
A. Creation of a group of 3 pictures of artistic works (specific requirements are the same as the accessories group) (can be regarded as a gift box scarf graphic)
B. Gift box design + internal (including notebook + scarves + mobile phone shell mug etc.) + IPAD bag or computer bag.
Schematic diagram of the application of art products, you can use photos or standard style drawings to simulate the effect of PS products (A3 size)
Work submission template (as shown):
Each participant should register online through the needle threading network (zhbsz.eeff.net) according to the following requirements:
1. All contestants are limited to one group in the accessories group, home furnishing group and cultural and creative group. At the same time, they are limited to one category in the four series of national tide, environmental protection, future, and IP recycling for creative creation submission.
2. Fill in the entry form online
3. Upload art creation preview A and product schematic B (2 pages of A3 size JPG files, the recommended single size is: 1M ~ 3M, the file name should not contain any author name and other information, please mark the bottom right of the file: group + Series + work name + work description)
Note: Participants are required to complete the entry form of the entries, upload the "Art Creation Preview A + Product Sketch B" file, and ID card photos and personal image photos. Incomplete materials will lose the eligibility.
The finalists must provide the graphic design source files of all works and product applications and original copyright commitments and other documents (issued by the organizing committee through mail and the final notice). Those who have not submitted or submitted incomplete organizing committee have the right to revoke the participants Eligibility.
The competition requires that the submitted works are original works that have never been published in public media, and all plagiarized or maliciously imitated works will be rejected. Once found, the contest will be disqualified and the parties will be responsible for all copyright and legal consequences.
1. This competition specifies the online registration service provided by the needle threading network. Zhbsz.eeff.net is the only online registration system recognized by the competition .
2. Please fill in the registration information and upload the art creation A and product schematic B files as required. After the registration is successful, the contestant will get the registration number of the successful competition through SMS, please keep it properly .
The copyright of all submitted works is as follows:
1. Copyright of the winning works : The copyright of the winning works except the right to sign, modify, and protect the integrity of the works belongs to the organizer. The organizer pays the copyright transfer fee to the author of the winning works with the certificate of the winning work and the amount of bonus.
2. The copyright of the shortlisted but unwinning works: The copyright of the shortlisted works belongs to the author. The organizer has the exclusive right to use the propaganda, signature writing, and proofing of the works. If it involves business, you need to sign a separate authorization agreement with the author and negotiate revenue, etc. rights and interests.
3. The copyright of the entries other than the winning works and finalists : The copyright of the entries other than the winning works and finalists belongs to the author.
Call for invitations for the launch of the contest on May 8, 2020
Deadline for submission on June 30, 2020
July 5th, 2020 The preliminary round is judged and shortlisted (30 finalists per group)
July 6th ~ July 15th, 2020 Shortlisted works online announcement and online voting
July 16th to July 20th, 2020, the semi-finals will be judged and the finalists list will be announced (each group is shortlisted for 15 groups)
From July 21, 2020 to September 30, 2020, the final product application design, proofing and production stage
During the Jiangsu (Shengze) Textile Expo in mid-October 2020, the finals of the contest, dynamic show + static exhibition + award ceremony will be held.
All the preliminary rounds of the works will be unified for comprehensive selection in the Shanghai Organizing Committee. At that time, experts and industry representatives at home and abroad will be invited to conduct online evaluations. The finals and offline activities will all be held locally in Shengze. All the finalists' organizing committee will provide free production of exhibits in the category of accessories, home furnishing and cultural creations. The transportation expenses for the players to and from Shengze shall be borne by the players themselves.
Non-grouped annual awards include:
"China Cup · Fashion Shengze" Silk Fashion Art Competition Annual Gold Award (1),
(Provide an official certificate of the organizing committee and a bonus of 40,000 yuan )
"China Cup · Fashion Shengze" Silk Fashion Art Competition Annual Silver Award (1),
(Provide an official certificate of the organizing committee and a bonus of 20,000 yuan )
"China Cup · Fashion Shengze" Silk Fashion Art Competition Annual Bronze Award (1),
(Provide official certificate of the organizing committee and bonus of 10,000 RMB )
The category's annual awards include:
"China Cup · Fashion Shengze" Silk Fashion Art Competition Best Accessories Application Award (2)
"China Cup · Fashion Shengze" Silk Fashion Art Competition Best Home Application Award (2)
"China Cup · Fashion Shengze" Silk Fashion Art Competition Best Cultural and Creative Application Award (2)
(Provide an official certificate of the organizing committee and a bonus of 5000 yuan per person)
Individual awards include:
"China Cup · Fashion Shengze" Silk Fashion Art Competition Best National Tide Performance Award,
Best Environmental Concept Award, Best Future Style Award, Best IP Reengineering Award.
(Provide an official certificate of the organizing committee and a bonus of 1,000 yuan per person)
Excellence award categories include:
Top Ten Excellence Awards in the "China Cup · Fashion Shengze" Silk Fashion Art Competition Accessories Group (10 persons)
Top 10 Excellence Awards in the home category of the "China Cup · Fashion Shengze" Silk Fashion Art Competition (10 persons)
Top 10 Excellence Awards in the Cultural Creation Group of the "China Cup · Fashion Shengze" Silk Fashion Art Competition (10 persons)
(Provide an official certificate of the organizing committee and a bonus of 500 yuan per person)
Event online voting awards:
1 winner of the Best Online Popularity Award in the "China Cup · Fashion Shengze" Silk Fashion Art Competition
(Provide an official certificate of the organizing committee and a bonus of 1,000 yuan per person)
10 Best Organizational Guidance Awards of the year
(Provide the official certificate of the organizing committee and a bonus of 3000 yuan per person)
* The bonus does not include individual taxes, and the tax and fees must be borne by the winner
1. Industry experts:
Shao Feng
Psychological Director of Shanghai Fashion Industry Development, Executive Director of China Cup Competition Organizing Committee, Deputy Secretary-General of Shanghai Fashion Week Organizing Committee, General Manager of Brand and Fashion Business Department of Oriental International Group
Yuan Xiao
Shanghai Lizi Digital Technology Co., Ltd., Chairman of DRAWTOGETHER Digital Art Commercial Platform, President of CDPC College Digital Art Professional Committee
Zheng Mianmian
WGSN China Creative Director
Wang Guoyi
Deputy General Manager of Alibaba Culture and Entertainment Group
gold
Managing Director of Inco Environmental Group
Liu Yong
Winner of China Fashion Design "Golden Top Award", Professor of Fashion College of Wuhan Textile University
Dominique Simard
General Manager of WeDesign China
Ji Xiaofen
Secretary and Dean, School of International Education, Zhejiang University of Technology
Zhou Jingjiao
Founder and fashion critic of Guanchao.com
Zhai Yanxin
2009 National Emerging Designer Award Winner, World Expo Fashion Design Creative Staff, Shanghai Top Ten Creative Designer Award Winner, Shanghai Design Association Deputy Secretary-General, Peninsula Art Museum Deputy Curator
Chai Fangjun
Founder of Shanghai Dingtian Fashion Technology Co., Ltd., President of the Newton Business School National Alumni Association, senior fabric designer title, won the honor of China's top ten fabric designers
Li Haitao
Creative Director of Shanghai Ocean Tower Planning, founder of Nonghao Living Home Furnishing Brand, external tutor of master student of Donghua University, member of Chinese designer salon, member of International Design Federation ICO-D, member of New York ADC Art Direction Club
LEAF XIA
Well-known independent designer after 90, founder of LEAF XIA brand, a hot Chinese trend brand in major fashion weeks in London, New York and Shanghai
2. Experts from colleges and universities Digital Art Professional Committee (in no particular order) :
　　
Pan Chunyu
Associate Dean of Jiangnan University School of Textiles and Clothing, Associate Professor, Supervisor of Master Students, Member of Education Expert Committee of China Fashion Color Association, Vice Chairman of China Textile Education Association Apparel and Clothing Professional Steering Committee
　　
Cheng Bin
Head of Digital Media Design Department, Shanghai Academy of Design, China Academy of Art
　　
Wang Fang
Director of the Department of Fashion Art, School of Fashion and Art Design, Donghua University, professor of textile art design
　　
Huang Yanmin
Dean of the Fashion Department of the Art College of Suzhou University
　　
Jia Xizeng
Associate Professor of Tsinghua University School of Fine Arts, postdoctoral fellow, master tutor
　　
Lu Keqi
Associate Professor of Product Design (Textile Art Design), School of Fashion, Zhejiang University of Technology
　　
Zhang Lan
Head of Fibers, Fashion College, Shanghai Institute of Visual Arts
　　
Cai Peihua
Head of Taiwan University in the Digital Arts Professional Committee of the University, Chief Operating Officer of CFU Industrial Integration Working Group
　　
Li Zhongyuan
Associate Professor, School of Clothing Technology, Wuhan Textile University
　　
Zhang Fan
Head of Design Department, School of Art, Anhui University
1) The award-winning works and display samples will be promoted in the form of joint signatures during the Jiangsu (Shengze) Textile Expo during the commercial recommendation and ordering sessions.
2) The award-winning works and the display samples have the opportunity to jointly create a popular product on the Aliyu online platform through the commercial innovation model of commodity crowdfunding.
3) Award-winning works or outstanding contestants will be recommended as DRAWTOGETHER × Shengze Silk Special Artists, and will be directly connected to design projects or brand joint commercial activities.
Before the finals of this competition, all will be digitally circulated, including online registration. Please strictly follow the requirements for online registration. The registration stage and the submission of works do not have paper links. Please do not mail any paper works to the organizing committee. The finalist ’s letter of commitment and other documents are made by electronic signature (you can write a handwritten signature on the paper, scan or take a photo sticker to fill in the electronic signature office). For fraudulent behavior, please contact the organizing committee immediately. The organizing committee has the right to adjust the series of the finalist works based on the recommendations of the judges. The trend attachments provided by the contest are internal reference materials and will not be used for any publication and commercial use. When submitting and filling in the form, you need to fill in the details. If the information is not complete, the organization will not bear any responsibility. Filling out and submitting the form is also deemed to agree to all the contents of the contest regulations. If you have any objections, please send an email to the organizing committee, and the organizing committee will reply and explain as appropriate.
The final interpretation of this contest belongs to the organizing committee of the "China Cup · Fashion Shengze" Silk Fashion Art Design Competition.
Official consultation email of the event:
Guangzhou Charm May Apparel Co.,Ltd. , https://www.cmintimates.com