Hello Kitty Girls Wear 2013 Hot Investment Promotion

Hello Kitty Girls Wear 2013 Hot Investment Promotion

Hello Kitty Girls Wear 2013 Hot Investment Promotion

Cheng Yanfeng Trading Co., Ltd. is the Sanrio General Store authorized distributor of Sanrio (SANRIO), and it has set up Sanrio stores in the country. Enjoy exclusive rights to operate the Hello Kitty store in mainland China. Since its development in 2004, the number of Hello Kitty chain stores has reached more than 100. In 2012, in order to adapt to the novel and high-quality sales orientation of the apparel market, the company was granted Sanriou exclusive license to create and develop the Hello Kitty brand girl wear. Enjoys exclusive rights to operate the Hello Kitty dirndl boutique in Mainland China. So, in addition to the consistent sweetness, elegance and cuteness, Hello Kitty's maidenwear has entered the Chinese market with fashion and fashion...

Style positioning ---- sweet, elegant, lively and lovely While maintaining the usual sweet, elegant, lively and lovely, it also pays more attention to the quality of the fabric and the changes of the clothing details. The products are finely cut and exquisitely crafted. Distinguish the features of the series with different interpretations of Hello Kitty's cartoon elements. With colorful colors, concise lines, fashionable styles, and comfortable wear to guide the trend of the young girl's wear, it outlines the unassuming fashion and the classic personality.


Product Positioning ---- Target Consumer Group Age: Between 15 and 35 years of age in the high-end consumer groups.
Occupation: Student, White Collar, Hello Kitty Control, etc.
Features: The pursuit of fashion, fashion, personality, children's sincerity; focus on the creation of the brand and quality; have feelings and agree with the brand Hello Kitty characters; accept new things fast concept, a great degree of acceptance of all types of young girls; A certain economic basis.

Brand advantage 1: Hello Kitty's brand awareness and recognition are higher than those of competing brands.
2: At the same time as customers purchase Hello Kitty clothes, we also provide various accessories and accessories. Can match the overall personal style.
3: Other competitive brands cannot replicate in the interaction and completeness of accessories and accessories.

Product Advantages In addition to the branding advantages of our HELLO KITTY, product design and development and quality control for excellence are also key to product success. The company has established long-term cooperative relationships with foreign fashion designers and well-known domestic design agencies to ensure that HELLO KITTY is always ahead of the trend. At the same time, our selection of apparel fabrics, fine workmanship, quality control of excellence is also the key to success.

Service Advantage ---- Service Concept: Focus on customers.
Pledge:
(A) Provide peace of mind and worry-free service:
A: Worry-free shopping: Commitment that all garments pass the inspection of national industry standards and promise safety and reassurance.
B: No worries about complaints: promised to open a complaint hotline and reply within 48 hours.
C: Exchange worry-free: Commitment to consumers with effective shopping receipts, without prejudice to secondary sales, within 7 days in the purchase of stores for replacement.
D: Worry-free maintenance: It is promised to provide consumers with the most possible maintenance clothes.

(B) provide orange personalized service:
Membership: You can become a Sanrio member by spending a certain amount of credit. Sanrio members can enjoy points for clothing and supplies at the same time, and participate in the annual point redemption service.
Special customers: Focus on and support HELLO KITTY's loyal fans, who have the opportunity to become our special customers. HELLO KITTY will give certain rewards to our customers who are supervising and providing constructive advice. Allows customers to purchase the desired product at the same time, feel comfortable service.

Market Situation-- Explicit Demand for Customer Demand: Hello Kitty's conventional products, such as dolls, daily necessities, school supplies, and jewellery, have developed very well. Our customers' demand for such products is also very stable. Well, on this basis, our customers also hope to have new products to stimulate consumer desire and meet their needs. Therefore, we launched a teenage fashion brand to meet the needs of our customers and provide them with more choices.

Potential demand: Our customers will have their potential needs while shopping for clothing. For them, the potential demand is the extension of purchasing. I can buy a piece of clothing, and I can also match the corresponding accessories or bags. I need to use other products to set off the clothes I bought to achieve the integrity of the match.

Trend demand: For young people nowadays, their favorite clothing is a fashion sense, can reflect the personal style, they care about when wearing our brand clothing, will not be the attention of others, whether With a sense of fashion, set off them to become more cute and beautiful.

Affiliate Support ---- Join HELLO KITTY Girlswear and you will enjoy:
1. Professional market analysis and market inspection. The headquarters combines the market analysis data of the franchisees in the region, analysis of the business conditions in the business district, and the site visits and selections.
2. Unified store image design. Provide free shop decoration design program, and conduct full renovation guidance and advice.
3. Regional exclusive operating authority.
4. Efficient logistics support throughout the country and adequate supply assurance.
5. Professional shop operation guidance and perfect staff training. The headquarters provides professional training services for franchise managers, store managers and shop assistants. The contents include: the company's business philosophy and service objectives, store management operations, merchandise display and management, sales skills, accounting management, POS system usage, color matching And related knowledge of fabrics, VIP customer development and management, and regularly sent out market supervision inspections to ensure timely service to terminal stores.
6. Promotional support throughout the year, new holiday listings and promotions, inventory promotions, light season promotions, etc.
The headquarters regularly publishes the corresponding promotion plan, and the headquarters distributes the designated promotional materials and promotional items.
7. Strong brand awareness and brand infiltration in every corner of life.
8. Low-price self-ordering system.
At the same time, the company also provides the following support:
1. National unified computer information management brings rapid market response;
2. The huge network brings low-cost, high-quality goods support throughout the year;
3. Regular shop visits and professional industry guidance.