"K11 | ANTONIA" at Hong Kong Fashion Buyers' Meeting Place — MUSE EDITION
(Hong Kong. March 25, 2020) The landmark of Hong Kong's cultural trend- "Silicon Valley of Culture" K11 MUSEA is known for its fusion of top art and cultural creativity. The predecessor New World Center is the first choice for many international brands to settle in Hong Kong; within K11 MUSEA MUSE EDITION has the world's most forward-looking streetwear fashion luxury, ready-to-wear and eye-catching designs on runway, and has now become a new fashion sacred place and a fashion buyer's meeting place. In March, K11 MUSEA and further open up the local fashion fans around the world as well as a new generation of fashion slant more unique fashion experience, and Milan, Italy's most influential indicator of fashion and Antonia confluence joint, opened in Hong Kong "K11 | ANTONIA 'fashion Flagship; During the opening period, it was the first to build the red carpet from the heart of K11 MUSEA-Atrium "Opera Theatre" to MUSE EDITION, exhibiting more than 25 spring and summer fashion styles personally led by Italian fashion authority and Antonia founder Antonia Giacinti; Subsequently, MUSE EDITION will also introduce a new favorite in the fashion industry, the personal namesake design brand launched by Chiara Ferragni, an internationally renowned fashion celebrity and entrepreneur.
The new K11 | ANTONIA is the first time that K11 and Antonia have joined forces to become the focus of the K11 MUSEA MUSE EDITION . It will also be a "tide" hot spot for celebrities in local and overseas fashion circles. K11 | ANTONIA occupies an area of ​​over 500 square meters (5,700 square meters). Antonia founders Antonia Giacinti and Maurizio Purificato, two of Milan ’s most important fashion buyers, have their own unique tastes; they have carefully selected well-known avant-garde high fashion streetwear designs, whether small All the big names are displayed at K11 | ANTONIA . More than 50 brands include Bottega Veneta, Burberry, Chloe, Miu Miu, Jacquemus, Balmain, Alessandra Rich, The Attico, Alanui, Ambush, Kolor and White Mountaineering.
K11 | ANTONIA interior design is a long-term partner of Milan's Antonia retail concept and Italian architect Vincenzo de Cotiis. The store is composed of men's and women's ready-to-wear and women's accessories. Each feature is integrated with each other. . The large mirrors of gold x gray x beige and blurry pink, smoked glass, antique glass, steel, brass and marble create a charming interior design atmosphere. The special design installations include a specially treated menswear area, Glass fiber, translucent pink sneaker-themed wall, while the special solitary marble device in the center of the women's clothing area shows the main style of the season, and it is definitely a hot spot for fashion and fashion.
K11 | ANTONIA store design and master display
During the opening K11 | ANTONIA is the first to showcase more than 25 spring and summer fashion styling series by Antonia Giacinti and his team. The styling is divided into Pastel Sorbet Dreams, Natural Earth Tone and Garden Party trilogy. Architect Vincenzo de Cotiis also uses 3D scanning and printing technology based on real human figures to create surreal artistic fashion models zHyper-realist mannequins {for K11 | ANTONIA {to show their exclusive shapes. Each fashion model is painted with a focus color that instantly imparts a different artistic flavor.
Antonia, Italy's most iconic and influential fashion confluence
With a well-known reputation, strong personal style, and long-term vision of fashion, Antonia has a pivotal position in the high fashion industry, promoting co-names and events with one topic after another. Partners include international luxury brands and trendy streetwear. Brands, including limited edition apparel and co-branded merchandise launched separately from Adidas and Nike. As a result, Antonia was named one of the top three global fashion retailers by Wear Global Magazine, and the founder was named by the magazine as the BoF Top 500, the ultimate guide for global fashion leaders, Business of Fashion.
Antonia sees Hong Kong K11 MUSEA as a world-class fashion hotspot
Antonia founders Antonia Giacinti and Maurizio Purificato said: "Hong Kong is the hub of fashion trends in the world. We have always felt that an international city like Hong Kong should open an Antonia. This has always been our dream. In order to find suitable businesses The partners waited for many years, and finally met Mr. Zheng Zhigang and his premier team in Asia. Now K11 | ANTONIA is launched, realizing the common concept of both parties committed to nurturing different forms of fashion culture and communication from all over the world. The K11 Group represents modernity and innovation The perfect vision of retail is one of the most forward-looking cultural retail landmarks in the world in terms of location, architecture, design, concept and brand choice. We are honored to be one of them in this unique way; we are convinced that as an international Fashion brand, K11 | ANTONIA will further enrich consumers' cultural retail experience in the fashion world after entering K11 MUSEA . "
Red carpet extended display carefully selected ANTONIA spring and summer fashion style
Antonia Giacinti personally recommends more than 25 essential spring and summer looks at K11 | ANTONIA first to show
Thanks to the fashion network established by the Milan team over the years and the unique insight into global fashion trends, each design displayed at K11 | ANTONIA is carefully selected with taste and passion. Antonia Giacinti, founder of Antonia, said: "This season we have three major fashion themes: Pastel Sorbet Dreams, Natural Earth Tones and Garden Party, each of which aims to create a point shape for the boys and girls represented by K11 | ANTONIA-those who dare A fashionista who is adventurous, confident in the style and brand of his choice.
The spring and summer runway of 2020 is full of dreamy pink designs, including pistachio green, light blue, marshmallow pink, lavender and pink orange, etc., such as Jacquemus's denim sweater, Alessandra Rich's smoothie suit, Alice McCall Flowy layered dress with soft accessories from Attico. This spring, even your wardrobe will be full of spring! "
Antonia Giacinti also said: "Spring is of course the season of flowers. Zimmermann's floral design has been praised for many years. Miu Miu and Alice McCall used sequins and crystal embroidery to make people smell the bloom of flowers, and Attico outlined the playfulness of flowers. You know, garden parties aren't patented for girls, boys can carry flower designs! Jacquemus was inspired by the artichoke and blue flower patterns in my Provence home. "
Antonia Giacinti also talked about the environmental issues that are currently receiving much attention with the theme of Natural Earth Tones: "We put environmental awareness first and continue to speak for environmental protection. The fashion industry also responds with natural and earthy materials and colors in the design of the new season. Natural grey, natural, sandy and khaki natural fibers such as sackcloth, raffia and organic cotton are used again. Bottega Veneta, Burberry, Miu Miu, Jacquemus, AWAKE Mode and Alanui all respond to environmental protection calls with design. "
Culture and Sustainability Grow with K11 MUSEA
The K11 Group regards cultivating local talents and promoting exchanges on sustainability and culture as its mission. By promoting the innovative power of society, it creates social values ​​for consumers and makes customers' lives more colorful. K11 MUSEA brings together brands with the same vision and strong support for the new generation. Following the arrival of British fashion brands BOTTLETOP and Save the Duck in Hong Kong, MUSE Edition welcomes HAUSTAGE , one of Hong Kong's first sustainable fashion and lifestyle boutiques, and the long-awaited, international Chiara Ferragni's personal namesake brand.
Hong Kong's New Trending Brands Meeting Place-MUSE EDITION
MUSE EDITION: a paradise for fashionistas
In the MUSE EDITION of K11 MUSEA , fashion lovers and visitors from all over the world can fully explore the latest popular brands and emerging designer designs from around the world. From high-end streetwear to runway and ready-to-wear styles in the next season, MUSE EDITION outlines a well-designed retail environment, bringing together carefully selected fashion-forward designs. The store's characteristic checkered ceiling, innovative lighting design and elevated display space create a vibrant and stylish atmosphere, and connect the past and present of this landmark, making it feel like visiting the art museum.
K11 | ANTONIA 's presence makes MUSE EDITION 's fashion brand lineup even stronger, giving avant-garde fashionistas more surprises to explore: Among them, the personal namesake brand Chiara Ferragni, an internationally renowned fashion celebrity, combines travel, music, Inspired by pop culture and contemporary art elements, we design fun and fashionable women's fashion and accessories. More surprises also includes Hong Kong's first Golden Goose flagship store, the store also provides customized footwear The LAB personalized service; there is one of Hong Kong's first sustainable fashion and lifestyle boutiques HAUSTAGE, and GCDS, Palm Angels, Off- White , Stone Island , BOTTLE TOP , Juice, Okura, and Vinavast .
About K11 | ANTONIA
Antonia is led by Antonia Giacinti and Maurizio Purificato. It is one of the world's most directional and influential fashion confluence and online fashion platforms. Founded by Antonia Giacinti in 1999, Antonia initially sold only high-end accessories, and its popularity skyrocketed soon after opening, rapidly expanding to women's clothing. In 2007, Maurizio Purificato, a partner of Antonia Giacinti, opened a men's clothing store not far from the same street. Later, the two merged the two stores to retain the personality, aesthetics and vision of the two brands, and chose Palazzo Cagnola. Today, Antonia is positioned as the confluence of high-end men's and women's clothing and accessories. It is located in the artistic Brera district of Milan, Italy. It is known as a fashion pioneer and has developed into a leading global diversified fashion brand for many years.
Today, Antonia Giacinti and Maurizio Purificato are still working hard to promote this successful and influential brand. In 2016, they expanded the brand to China and opened the second global store in Macau. In 2020, Antonia echoed the concept of K11 MUSEA's cultural retail in Hong Kong, and opened K11 | ANTONIA to create an unparalleled new fashion experience for the new millennials around the world, making customers' lives more colorful through the power of creativity, culture and innovation.
About Chiara Ferragni Collection
Chiara Ferragni Collection is a contemporary contemporary fashion design brand launched by Chiara Ferragni, an internationally renowned fashion celebrity and entrepreneur. The Chiara Ferragni Collection is known for its "Flirting" design theme, which combines elements of travel, music, pop culture and contemporary art as inspiration.
Chiara Ferragni founded his fashion brand in 2013 and served as creative director. In October 2018, he became the company's chief executive. The brand has more than 300 points of sale worldwide, and Hong Kong's flagship store is located at K11 MUSEA's MUSE EDITION.
About K11 MUSEA
Hong Kong Cultural Silicon Valley K11 MUSEA is the latest cultural retail landmark located at Victoria Dockside, Tsim Sha Tsui. Inspired by "Muse Inspiration by the Sea", K11 MUSEA aims to make customers' lives more colorful through the power of creativity, culture and innovation. 10 years of preparation, K11 MUSEA opened in August 2019, and is determined to lead a new era of cultural retail to cater to the growing needs of local and overseas consumers, bringing a creative experience that combines art, culture and commerce.
K11 Group is a concept brand founded by entrepreneur Zheng Zhigang in 2008. Its social mission is to cultivate local and international creative talents and promote culture. K11 MUSEA is the latest high-profile project under the K11 Retail Kingdom. Founder Zheng Zhigang's vision is to, with 100 Creative Powers, turn K11 MUSEA into the cultural Silicon Valley of Hong Kong and create a new cultural retail landmark on the waterfront of Tsim Sha Tsui. K11 MUSEA inspires the boundless inspiration of millennials, driving the power of creativity, culture and innovation. In the next 2024, K11 Group will establish 36 projects in 9 cities in Greater China, covering an area of ​​more than 2.78 million square meters.
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