High-end jeans brand: worth $ 300 makes sense?

Gisele Bundchen has spoken on True Religion Jeans, the top jeans brand in the United States.

For those of you who are accustomed to Levi's jeans for $50, this is always an incredible mystery: how can a pair of jeans be as expensive as the "phantom" of True Religion, the high-end jeans brand "real faith"? The price of the Phantom series was as high as 375 US dollars.

Supermodel Gisele Bundchen has spoken on jeans of True Religion Jeans, the top jeans brand in the United States.

In addition to Gisele Bundchen, South Korean actress Jeon Ji Hyun also joined hands with True Religion to launch the “Gianna by True Religeon” jeans collection.

True Religion Jeans (TRJ) created the brand in December 2002, and TRJ's headquarters is in Los Angeles, USA. True Religion jeans are American high-end jeans. They are famous for pursuing the excellence of details. From the pioneering of fashion, to fine embroidering, to the revolutionary vintage wash feeling of handmade, True Religion cowboys dominate the high-end denim field. .

"True Religion Jeans" is a high-end American jeans brand, currently sold in more than 50 countries including the United States, Canada, Australia, and Europe. It is highly regarded by actors Gwyneth Paltrow and Carmee. The likes of Hollywood stars include Cameron Diaz and the supermodel Heidi Klum.

True Religion's most sought-after styles are Joey Jeans, Bobby Jeans, and Sammy Jeans, who recently appeared in Charlize Theron, Jennifer Lopez, and Madonna. Not so high Johnny Jeans is also asking price is not low, if it is encountered special embroidery, holes and other styles, it is expensive.

In Los Angeles, here is the so-called high-end denim clothing capital of the world, and denim clothing is one of the few fashion fields that are still basically produced in the United States. An industrial area near downtown Los Angeles is home to True Religion, J Brand, Seven For All Mankind, and other high-priced denim brands that have pushed denim apparel that was once used as worker clothes into an independent luxury industry.

This is a boutique area of ​​the denim apparel industry. According to data from the market research firm NPD Group, Americans purchased a total of $13.8 billion worth of men's and women's jeans for the year ending April 30. However, among the jeans sold in the United States, only about 1% of them sell for more than 50 US dollars.

True Religion's hot jeans "Super T" (Super T)

True Religion's hot jeans "Super T" cost about $50 per piece to make. The jeans are characterized by deliberately thick white stitches. The price of high-priced jeans, known as the "high-end" jeans in the industry, has experienced a downturn after the financial crisis and now seems to have started to rise again. At present, J Brand's Maria Series women's jeans are priced at $226. Seven For All Mankind's Men's Aidan series is priced at $225. Gucci jeans range from $495 to $665. High-end jeans are produced in the United States, which is one of the reasons why they have such "charisma."

Decades ago, Gloria Vanderbilt and Calvin Klein made the world recognize the so-called brand jeans, and this initial relatively unobtrusive trend has continued. Today, from the office to the opera house, people wear jeans no matter what the occasion. However, jeans have a hidden hierarchy: a "Sevens" (this is what some people call Seven For All Mankind jeans) conveys a person's fashion taste (and income), while the lower-priced brand This cannot be achieved.