Chan Chi underwear brand to lead the adjustment underwear fashion trends

In recent years, with Europe and the United States, Japan and South Korea underwear brands continue to pour into the Chinese market, the international competition in China's underwear market increasingly clear situation of the same quality of the product is also more obvious, more intense market competition.

China's underwear market in 2008 with annual sales of up to 70 billion yuan, and still an annual growth rate of nearly 18%, which is a huge market. Ordinary traditional underwear market is increasingly fierce competition, product homogeneity is getting worse, has entered the stage of profit and bottleneck.

Moreover, the ordinary traditional underwear can not solve the female due to age, gravity and other factors caused breast drooping, with milk, armpit and waist fat accumulation and other body deformation problems.

Chan Chi underwear President Ma total analysis: "Modern women's underwear quality and function requirements are higher and higher, self-shaping adjustable underwear as their urgent needs.More experts assert that: Adjustment underwear will replace the traditional traditional underwear , Becoming the most popular female consumer trends, China's underwear industry is the most dynamic, fastest growing and most promising projects!

He also said: "The impact of brand appeal on consumers is becoming more and more important, while the Chan Chan underwear in the name of" beauty and health "to communicate with consumers. Emphasis on brand building and marketing planning to enrich the brand content, The formation of a unique brand differentiation positioning, thus ensuring the Chan Chi underwear based on the mainland market and make the market share continues to expand the results.

It is learned that Chan Chi has always respected the beauty and health of women. This is a balanced beauty. It is the body's health and comfort. It is the beauty of comfort and elegance exuded from comfort! The simple pursuit of sexy results, at the expense of health and comfort at the expense of practice, in any case can not get the recognition of the company Chan Chi. Therefore, Chan Chi products have been healthy, the United States known for the body, which is unique to Chan Chi, tireless persistent pursuit of the results.

"Chan Chi underwear" underwear shop in the rich product line, an orderly integration in a shop, show Dai shop not only bras, underwear, body sculpting, as well as home, pajamas, socks, towels, home textiles, etc. Products, fully meet your shopping needs!

"We regularly carry out underwear salon, fashion seminars and other marketing activities, creating a beautiful bridge between products and consumers," Ma said. "I believe in 'providing demand, creating value' and 'pursuing excellence, and never Under the corporate culture of "End State," Chantec will continue to create more first-rate underwear products and provide more optimized services so that the brand will go 'firmer' with its female friends. "