International brands ZARA profitable brand model

ZARA is a subsidiary of Spain's Inditex Group, which is both a clothing brand and a retail chain specializing in ZARA branded apparel. Inditex is Spain's # 1 and # 3 clothing retailer in the world (the TOP two are GAP in the United States and H & M in Sweden respectively. In 2005, its global sales were 6,741 million euros, with sales of 429 million and net profit of 8.03 As of June 2006, it has opened 2,899 stores in 64 countries and regions and has 8 apparel retail brands including ZARA, Pull and Bear, Kiddy's Class, Massimo Dutti, Bershka, Stradivarius, Oysho, ZARA Home, ZARA is one of the most famous brand.ZARA was founded in 1975, now has 629 countries in the world with 917 stores (90% owned stores, the rest is a joint venture and franchise stores.) Although ZARA brand Specialty stores account for only one-third of Inditex's total number of stores, but sales account for about 70% of total sales Brand history In 1975, Amandio Ortega, an apprentice, ZARA remote town opened a small clothing store called ZARA Today, little-known ZARA has grown to become the world's leading fashion apparel brand, the shadow of more than 60 countries around the world Area, the number of stores has reached more than 1000. ZARA brand culture zara brand can be said that the fashion industry, an alternative to the fashion industry in the traditional top fashion brands and fashion out of the way to create a fast fashion (Fast Fashion) mode with Fast Fashion has become a mainstream fashion apparel industry format, zara brand is also highly respected, some people call it "Dell fashion in the computer industry," but others have evaluated it as "the fashion industry Swatch" . In 2005, ZARA ranked 77 out of the 100 most valuable brands in the world, Harvard Business School rated the zara brand as Europe's most valuable brand, and Wharton sees the zara brand as researching future manufacturing ZARA as a company leading the trend of the future, has become the benchmark for the fashion industry.Zara brand head enveloped too much aura, but by no means only nominal, behind the beautiful financial figures is the best annotation. 2005 ZARA global revenue reached 4.4 billion euros, pre-tax profits of 712 million euros. Morgan Stanley in a research report Forecast ZARA earnings per share by 2014 average annual growth rate of 10.9%, while Burberry and other five major luxury goods group average annual growth rate of only 7.7% due to ZARA financial performance is good, strong momentum of development ZARA brand founder Aman West Austrian Ortega's wealth also rose as the market value of stocks rose steadily, in the Forbes list of the world's richest man in 2007 ranked eighth, with total assets of 24 billion US dollars ZARA as Fast Fashion ) Model of the leading brand, reputable, lucrative, can be described as "fame and fortune," ZARA apparently become a model for profitability brands. ZARA brand in the fashion apparel industry is rising at an alarming rate, in 2005 lightning among the world's 100 most valuable brand list, and ARMANI and other fashion industry big behind. "Learn from history, we can know the rise and fall," the rise and fall of great brands in different economic times tells us that the rise of a great brand often lies in its brand spirit and the spirit of the times and the deep integration of consumers. ZARA profitability brand model invincible success in the world is the best interpretation of this.