Mr. Tang is Oudi Fen and Ting Mei two well-known underwear brand of provincial agents, five years, he gave Hangzhou supermarkets and major shopping malls to provide sources. Yesterday, he called because of the withdrawal of the brand from the mall, so I would like to find a shop to open another store, the best shops along the street and requires the Jiefang Road, Qingchun Road, Fengqi Road and other downtown areas, an area of ​​100 square meters .
At present, the discount rebound shopping malls intensified, pleasing consumers happy. But as a business, it has unspeakable difficulties. "Now shopping at 400 over 200 at any time, over 400 by 300, high-profit apparel brands can fight, but underwear sales are getting more and more marginal." Mr. Tang said. Because the overall price of underwear is not high, it is difficult to participate in the mall such a big promotion, it is easy to lose popularity. So he intends to exit the mall, looking for shops along the street to open another store.
Because of sales experience, Mr. Tang has its own requirements for shops. Store positioning is a brand image shop, first of all must be located downtown, West, East and other lots do not consider. According to his understanding, west of the city residential concentration, residents go to work during the day, and one night to go home to rest, underwear shop is very popular; Second, from the popular point of view, the shops around the best there are more offices and close to large Residential quarters, to ensure full flow of people. Prior to that, Mr. Tang had been in a shop near the intersection of Xinhua at Fengqi Road. However, after the investigation, he found that though the shops were concentrated along the streets but the rush hour was high, there were many passersby passing by but not the target customers. On the contrary, if the shops can be along Xinhua Road, many people shopping, shops will be very popular.
For the structure of the shop, Mr. Tang's requirements are also high. First, the width of the facade to 4 meters above, at the same time the depth should not be too deep. "I found a shop on Qingchun Road, with a 4.5-meter wide facade and a depth of more than 10 meters, so large but low utilization," he said. Originally, there is a lot of stress here, Mr. Tang believes that the depth of more than 10 meters of shops utilization is not high, very influential to the business.
Finally, Mr. Tang requested that the total annual rent for shops should be around 300,000 yuan and be able to rent for three years.