With the Shenzhen municipal government to speed up the pace of industrial restructuring, the garment industry is bound to carry out a deep industrial upgrading and industrial development model changes, the core of this upgrade is the "fashion design industry" in the concept and cognition into a "fashion Creative industries "and pay the industry practice. The construction of regional brands will greatly promote the industrial upgrading and the transformation of industrial modes. It will not only inject new impetus into the development of enterprises in the industry and greatly increase the added value of the products, but also promote the development of related industries and promote the coordinated development of the overall urban economy. For the industrial optimization to provide a good external environment. Regional brand building is a long-term systems engineering, regional brands through long-term shaping and promotion, will be for the city's economic development and industrial development have a huge stimulus. This pulling effect will be reflected in the industrial added value, fiscal revenue, employment, industrial upgrading, number of enterprises, product added value and so on. Thus, to create a brand in Shenzhen will directly improve the Shenzhen garment enterprises in the country's sales ability and profit margins, to promote product marketing and sales will have a profound impact. Some key events in 2008 are listed as follows: February 23, landmark Shenzhen Women's regional brand planning demonstration held in Shenzhen Jinjiang Hotel smoothly from across the country experts in-depth analysis of the Shenzhen fashion "women's regional brand" is feasible Sexuality and necessity. With the development of the apparel industry in Shenzhen, the brand matures and its brand value is increasingly highlighting the nature of high added value and high cultural content. After relevant textual research and discussion by relevant experts, scholars, enterprises and municipalities, a consensus has been reached to redefine Shenzhen Apparel industry as a "creative fashion industry," the industry traits and industrial positioning. For the first time proposed to create "Shenzhen women's regional brand" development strategy; the development of creative fashion industry, and take the road of sustainable development. Municipal government, the association leaders, Shenzhen, more than 20 well-known women's business CEOs attended the meeting witnessed the industrial development and industry strategic planning of this historic moment. March 11 held a "30 years of reform and opening up • Fashion ideas 20 years Shenzhen Women Regional Branding Project" press conference was held in Shenzhen Civic Center, formally announced the relationship between the future direction of the apparel industry in Shenzhen, "Shenzhen Women's regional brand planning" Has been completed, which is by far the most authoritative development of the city's most comprehensive apparel industry development plan, it will provide the Shenzhen women's regional brand building to provide a theoretical basis and guidance. From March 24 to March 26, CHIC 2008 Shenzhen continued to organize a series of promotion activities, especially the 30 years of reform and opening up, 20 years of fashion creativity organized by Shenzhen Trade and Industry Bureau and Shenzhen Garment Industry Association --- Shenzhen Women's regional brand campaign to promote the press conference, "the industry has been widespread concern and reflection. On April 23, Zhuo Qinrui, Vice Mayor of Shenzhen Municipal Government led a delegation to participate in a series of activities in China era organized by British Fashion Week, Shenzhen Trade and Industry Bureau and Shenzhen Apparel Industry Association - "2008 Shenzhen (London) Fashion Industry Promotion Conference ", with the full support of the Embassy of the People's Republic of China in the United Kingdom, held a grand curtain at the Intercontinental Hotel in London, England. The event was highly valued and strongly supported by the top Chinese and British governments. The activity opened the door to the domestic fashion industry. Shenzhen was widely spread in Europe as the city's most innovative, full of fashion and youthful vitality in China. Shenzhen apparel industry as a whole is also a high-profile international debut, causing the European fashion industry's high degree of concern. June 25-27, by the Korean Garment Association's invitation, organized by the Shenzhen Garment Industry Association more than 20 companies, Secretary-General Shen Yongfang personally with the delegation to participate in the fifth dress show in Seoul. To South Korea and Asia wonderful show to Shenzhen as the representative of China's fashion women's charm, fashion collision of two modern cities have had a strong interaction and influence. July 10, much attention by the industry, with special support from the Shenzhen Municipal People's Government, organized by the Shenzhen Trade and Industry Bureau, "Shenzhen Women's Industry Zone Regional Ceremony kicked off and the eighth Shenzhen Apparel Fair opening ceremony" grand debut. Vice Minister of State Ministry of Industry and Information Ou Xinqian, Shenzhen Municipal Committee, Deputy Mayor Chen Yingchun, China Textile Industry Association Du Chau and other leaders attended the opening ceremony and the first batch of 20 regional brand enterprises plaque. The move will open a new era in the garment industry in Shenzhen. In October the first meeting of Shenzhen Women's Regional Brand Promotion Association, Shenzhen Trade and Industry Bureau Director Wang Xuewei and other leaders attended the meeting to discuss and formulate Shenzhen's regional brand articles of association and treaties. And on the ladies regional brand building, promotion and promotion of a series of questions, for the views of participating enterprise representatives. November Shenzhen Women Regional Brand Promotion Association held its second meeting, the meeting unanimously adopted the Shenzhen Women's regional brand Organizing Committee, standardize the women's regional brand building related issues, developed a women's regional brand access threshold, conditions , And discussed the related issues of the overall development of the industry in the future and made some blueprint plans.