Calvin Klein is the largest designer brand in the United States, has won four consecutive well-known clothing awards; its related products is endless, the momentum is extremely alarming. Calvin Klein has always insisted perfectionism, every Calvin Klein fashion looks very perfect. Calvin Klein's clothing has become a favorite of the next generation of professional women's brand choices because of the New York lifestyle. Is the largest designer brand in the United States, has won four consecutive well-known clothing awards; its related products is endless, the momentum is extremely alarming. Calvin Klein has always insisted perfectionism, every Calvin Klein fashion looks very perfect. Calvin Klein's clothing has become a favorite of the next generation of professional women's brand choices because of the New York lifestyle. Calvin Klein founder Calvin Klein was born in New York, United States in 1942, attended the famous New York Fashion Institute (FIT), in 1968 founded Calvin Klein "Calvin Klein" company. Calvin Klein is well-deserved to be the nation's most famous fashion designer. In addition to its range of high-end products, high-grade classic addition, Kline at the same time those young people for the consumer trendy avant-garde perfume and denim clothing advocate. Calvin Klein has Calvin Klein (high fashion), CK Calvin Klein (senior clothing), Calvin Klein Jeans (jeans) three major brands, in addition to operating casual wear, socks, underwear, sleepwear, swimwear, perfume , Glasses, furniture and other supplies. Since 1968 to establish their own company Calvin Klein has been in the fashion industry for three decades, prestigious and is considered the representative of today's American fashion. He believes that today's American fashion is modern, minimalist, comfortable, gorgeous, casual yet elegant, which is the design philosophy of Calvin Klein. He said: At the same time, I also found that the essence of the American style is also characterized by internationalization. Like New York, he is not a typical American city, but a typical international city. The same applies to London, Tokyo or Seoul. People living in these cities respond to my designs because their lives and needs are very similar. Modern people have commonality no matter where they live. Minimalist style is a registered trademark of Calvin Klein, is also the trend of today's fashion, but when the minimalist style is no longer a trend, he will change it? For such questions, confident Calvin Klein once said that I feel my design philosophy is more modernist, and I will continue to focus on aesthetics one by one to emphasize a purely simple, relaxed and elegant spirit. I always try to show pure, sexy, elegant, and I also strive to achieve a style of unity, and loyal to my dream. I think people will know more about what I want to present and they will appreciate and respond positively. Klein's product is one of the important style of sexy, so in his ads this feature has been most vividly: his ads often use nude portraits, designed to create a perfect, artistic image; but sometimes Klein will Play some rubbing the ball, such as in its underwear ads to enable a similar underage female models posing erotic slacks posture, has caused controversy, but also by the British Advertising Standards Agency intervention. In the concept of Calvin Klein is a variety of sexy, so his advertisement recently disappeared with the old sense of bone and decadent, replaced by a group of energetic, youthful and healthy, bright smile of young people, the passionate Charm easily captured the hearts of consumers. Calvin Klein said he wants to design clothes for modern women who are active in social and family life and have a balance among them. They are a group of women who value their souls and look kind and kind, but do not spend much time in front of the mirror. They want a relaxed, casual and elegant clothing, I believe this is the trend of the future. On the outside, Calvin Klein women are fresh, beautiful and natural, not an unrealistic charm.