Hongxiang, a 100-year-old company with the reputation of "China's first woman's suit store," has since withdrawn its store in the prime area of ​​Nanjing Road in Shanghai and "gave way" to the British magazine Martha's first semicolon in mainland China. In order to fade out people's attention, unexpectedly, with a good reputation, skillful craftsmanship, plus catered to nowadays the world's most popular "custom" trend, the newly re-opened the traditional site of the old shop, unexpectedly usher in double the passenger flow, Quite a "Nirvana" trend. As early as the 1930s and 1940s, "Hung Cheung" as a leader of the Shanghai faction women became popular on the beach. At that time, many celebrities including Soong Ching Ling, Hu Die and Nguyen Nien Ling were all ready to patronize. Soong Ching Ling even lauded their pioneering trend of women's liberation of apparel and fashion, and personally wrote the inscription "Outdated, Amazing Hands; After the founding of new China, Deng Yingchao, Wang Guangmei, Zhuo Lin, etc., have also been dressed in "Hongxiang" cheongsam cut out overseas. In the early years, "Hongxiang" not only wondered at the beach, but also became famous at home and abroad. Its silk cheongsam won the Silver Medal of the 1933 Chicago Expo, which was the first time China Fashion won this award at the World Expo. The late forties of last century, the shop had made a special Chinese red embroidered cloak for the upcoming wedding of the Queen Elizabeth II, blitz. In the changing times and changing trend, now "Hongxiang" turned to a new store, the old name put on "new coat"; at the same time the introduction of young domestic designers, inject new blood into the century-old, these "fledgling" fashion cutting-edge inheritance The mantle of predecessors, but not conservative; capture the fashion trend, but not grandstanding. Just joined the young designer Zhao Zhilei said: "The old" fashion brand is difficult to compare the centuries heritage skills, into the elements of the contemporary trend, still can å± surprised today's fashion industry. This year, Zhao Zhilei aimed at the most popular theme of the World Expo. By comprehensively applying such elements as Chinese traditional painting and calligraphy, Zhao Zhilei launched a series of silk clothing series named "Expo China Style" and a series of "silver scissors flying" Is expected to continue during the Shanghai World Expo wonderful Ma Hongxiang Clothing Co., Ltd. Manager Ma Qiufang said that currently "Hongxiang" mainly located in the mature intellectuals aged 40, many people, many Hong Kong, Macao and Taiwan and the United States , Chinese, Japanese and other places love this "Taobao." Tailored fashion, the pursuit of individual lifestyles, has activated the fashion industry, and constantly create the international brands, but also enough to allow the once quiet Chinese old age to reproduce the vitality. Still, technology has not changed, word of mouth is still, heavy historical background, the former Chinese women's first store is now facing great "rejuvenation" opportunities.
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