2012 children's clothing market Nuggets need several major aspects to consider

With the rise of children's apparel market and the awareness of children's clothing brand in China, in the face of such children's clothing market, pay attention to the method, to say how to make their own children's clothing business and other brands are different, then the method must be done of. In 2012, while children's wear was affordable at the same time, the service experience of brand physical terminals and the convenience of online shopping became the new trend of children's wear. On the one hand, experiential marketing allows children's living museum came into being and accepted by mature brands; on the other hand, online marketing makes B2B, B2C and even C2C shopping websites a new channel choice for children's clothing brand management. All breakthroughs in the market, children's wear business should consider the following aspects: Break through the thinking of this round of children's clothing entrants, most of them have been brilliant, their normal thinking is to consolidate the original business or the original industry, on this basis Develop new business areas, that is, children's wear brand projects. The emphasis on learning a new project is new because it is an entirely new or partially unfamiliar field to the business. If there is not enough market knowledge accumulation and research, the lack of brand common sense, no relevant knowledge to judge and choose the standard, when facing the professional opinion of the outcome, corporate decision-making will naturally go wrong. At the same time, if policymakers do not have relevant knowledge and do not respect the objective laws of markets and industries, they should rely on personal preferences. The specialization of decision-making to specialize in decision-making is a guarantee for the effective, orderly and effective launching of new projects. For managers, especially policymakers, "professionalism" is more a concept and thought, a perception and vision, a kind of spirit and attitude, a way of thinking and doing things, and is a decision-making level. Familiar with the rules of the game to consider whether to have the appropriate resources, such as children's clothing research and development resources, market resources, human resources, financial strength and so on. Research target market and consumers may have done clothing business, done the brand, but whether it must have done on children's clothing, children's clothing brand, children's wear market and children's wear and other aspects of market research? No matter how successful business has children's clothing brand management Has its particularity, the complexity of children's consumption, do not know this point, once the inertia of thinking is likely to hurt the company's children's clothing brand new project. Build a matching resources Children's clothing new project, far from a professional manager or project manager as simple as that, but also to match the new mechanisms and new team building, market research, expertise, effective information channels, Communication channels and the matching decision-making standards and decision-making level. Confidence in the protection of children's clothing brand building can not be accomplished overnight, and in the operation process may also encounter various problems or crisis, and these companies are able to afford, companies should operate teams, to join customers, suppliers, target consumers to provide adequate Confidence and protection. Is the "division" non-business department In recent years, the "division" in the clothing industry frequently appear in the word. So, in terms of the children's wear industry, its "Children's Wear Division," is also true to it? Clear and efficient operation of the brand management is a systematic project, with a cause, process and consequences, as well as the sequel, the business must act Have a certain process. Its purpose is simplicity, clarity and efficiency. Too casual, too dogmatic no good. Adult brand or single product brand extends to the children's wear industry, with a mature brand management ideas and market experience. At the same time, the entry of foreign trade enterprises also have advanced foreign operation mode and strong design strength. These participants are enough to make the domestic children's clothing brand management more rational and mature, but also will promote the domestic children's clothing market further escalation of competition, we can say that this is the era of domestic children's clothing brand management really advent. 2012 children's clothing market, "Nuggets" fever, let's wait and see. Qingdao, Weihai, Yantai, China's coastal ports, the nearest coastal city from South Korea, the Korean trend and the South Gate of the Korean influence of the formation of a Korean children's clothing style, Yantai rice doll costumes, with foreign professional designers team, the domestic first-class production Pipeline, with advanced management processes and experience, has gradually become a well-known brands in the industry Tel: 0535-6652632 National toll-free: 4000535010 Address: No. 9 Xishan Road, Zhifu District, Yantai City, Shandong Province on the 9th Website: www.daowafushi. com http://daowatongzhuang.cn.alibaba.com